Headline

Passionate about Business, Scaling, and Data

Location

Mumbai

Work experience

Associate Product Manager at OLX India, Apr 2025 - Present · 1 yr 7 mos, Gurugram

Digital Marketing Analyst at ET Medialabs Private Limited, Jun 2019 - Mar 2020 · 10 mos, Noida, Uttar Pradesh, India, Strategized, Managed, Optimized and coordinated the performance marketing of multiple clients. 1. Single handedly managed end to end ppm accounts in B2B quality lead acquisitions, e-commerce platforms, subscription based platforms, and fintech potential client acquisitions. 2. Managed executive team with the day to day optimizations of Adwords, FB business manager, LinkedIn marketing. 3. Using the various attribution models, and attribution softwares (Appsflyer, Branch.io, fc, lc, ac) prepared and delivered daily, weekly and monthly report on the performance of paid marketing channels. Automating these reports for hourly and daily reports. 4. Delivering innovative and insightful Tableau Dashboards, for quick, evident insights at all levels for the clients. 5. Client handling, and leading strategic actionables on various opportunities and channels to be tapped in future and drawing up concerete plans. 6. Additional research to stay updated with tech stack. 7. Application and integration of tools such as Zapier, Zoho CRM, Appsflyer, Branch.io

Education

Master of Business Administration - MBA, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor's degree, Mechanical Engineering, Indian Institute of Technology, Patna