Headline

Growth Marketing at Landmark Group, Dubai, Ex-Amazon (8 yrs) | E-commerce & D2C Retail | MIT, Manipal

About

Growth marketer with 10 years of experience building and scaling full-funnel growth engines across E-commerce (Amazon India) and D2C Retail (Landmark Group). Proven expertise in full-funnel growth strategy, tentpole sales event marketing, product marketing, build & scaled initiatives from 0 to 1, lifecycle programmes and 360-degree integrated marketing. Delivered +60% GMV YoY, +35% AOV lift, and scaled DAU by 30% across four GCC markets at Landmark Group. Generated INR 400MM+ for Smartphone launch - 136% vs target and led GTM marketing strategies for Prime Day and Diwali for 3 consecutive years at Amazon India. Proficient in deals & promotion strategy, providing data-driven insights to enhance customer experience and revenue growth

Location

Dubai

AI stack

claude code

claude

lovable

notion

Canva Magic Studio

ChatGPT

Work experience

Growth Marketer - Promotions, Product & Category at Landmark Group, May 2025 - Present · 1 yr 6 mos, Dubai, United Arab Emirates, • Scaled DAU by 30% and total user base by 20% across four GCC markets (KSA, UAE, Bahrain, Qatar) through tiered promotional programmes and personalised re-engagement flows. • Lifted AOV by +35%, shifted order share by +20%, and expanded platform GMV share by +15% YoY by architecting a multi-SKU bundling framework - improving unit economics without incremental acquisition spend. • Delivered 2X GMV growth, 2X unit sales, and 2.5X brand share of voice by leading integrated growth marketing execution across Performance Marketing, CRM, and Influencer channels for 15+ annual tentpole events. • Drove 1.5X traffic growth and 2X conversion rate improvement by partnering with performance marketing to define paid campaign creatives, hero SKU callouts, offer structures, and live pricing using CPC, CPS, and CTR data. • Owned the full promotional calendar from target-setting and monetisation planning through cross-channel execution, managing dependencies, stakeholder alignment, and post-event performance reviews across four GCC markets.

Marketing Manager- Growth, Events, Category & Product at Amazon, Feb 2023 - Mar 2025 · 2 yrs 2 mos, Bengaluru, Karnataka, India, • Led programme and events marketing for Amazon India's major annual sale events - managing end-to-end GTM, onsite marketing activations, cross-functional execution across 30+ teams, and real-time KPI tracking across war rooms, marketing strategies via channels across Prime Day and Diwali for 3 consecutive years. • Captured 11% of total event OPS and 3% of unit sales in the pre-event window by building and launching Amazon India's first pre-event integrated marketing playbook for Prime Day Early Deals - establishing a repeatable model adopted for subsequent events. • Delivered 3X CTR lift and +15% traffic growth by defining performance campaign inputs, offer mechanics, and creative briefs for Prime Day and Diwali. • Improved engagement by +29.5%, CTR by +20%, and reduced page abandonment by 10% by redesigning Prime Day and Diwali landing pages using funnel drop-off analysis. • Led on-site deals customer experience by establishing guardrails for deal properties, and execute marketing strategies to ensure a seamless transition for the ranking of deals. Implemented to introduce 1st ever Deal contingency plan (Marquee events) to help trailing category teams to achieve their event goals • Led +9.2% revenue growth and +40% Prime revenue uplift by delivering 14 consecutive monthly Prime Activations (2021-22) through a dedicated Prime Offers destination. • Achieved 62% bounce-back rate (+25% YoY), 3X CTRs (+50% YoY), and surpassed sellout targets by 27% via engagement programmes : Sample Mania, Happiest Hours, and Prime Game Quiz.

Marketing Manager- Amazon Prime (Programs, User Growth and Events) at Amazon, Jun 2021 - Feb 2023 · 1 yr 9 mos, Bengaluru, Karnataka, India, • Led onsite marketing efforts for all Prime exclusive events, in ’21 and ’22 a i.e. Prime Day and Early Access of other Events/Prime Friday promotional events. Strategy development and plan of campaigns that can promote the business and generate genuine traffic. Implement marketing campaigns right from ideation to final analysis • Generated INR XXMM+ revenue and surpassed sellout targets by 136% by leading onsite marketing for Prime Early Access smartphone launches (OnePlus, Samsung) through coordinated offer, creative and traffic sequencing. • Delivered 12X lift in OPS, 7X in GVs, and 11X in units for partner brands by running 20 A/B testing initiatives including Prime Gamification mechanics - establishing an experimentation framework adopted across the team. • Led +40% Prime revenue uplift by delivering 14 consecutive monthly Prime Activations (2021-22) through a dedicated Prime Offers destination.

Marketing Specialist- Category & Brands at Amazon, Aug 2018 - Jun 2021 · 2 yrs 11 mos, Bengaluru, Karnataka, India, •Execute and conduct content test roadmap experiments for acquisition, engagement and retention for Prime customer experience. Support the marketing team by owning execution of marketing initiatives and campaigns across Homepage, Outbound and Category storefront pages for Prime monthly shopping editions. • Lead the Product Marketing strategy, manage product marketing, promotions and visual merchandising teams. Partner with Merchandising, Marketing and Creative teams to ensure featured products match marketing direction and inventory. Plan and developing merchandising strategies.

Business Development Associate at BYJU'S (Think & Learn Pvt. Ltd.), Oct 2015 - Feb 2017 · 1 yr 5 mos, Bengaluru Area, India, •Grow existing accounts and prospective clients to full potential and deliver profitable, on target and recurring revenue growth. Mapping potential clients and scheduling meetings with them on a daily basis. Responsible for annual sales targets for the assigned geography and accounts with responsibility for Profit & Loss process •Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals. Coordination between company and field team. Review and analysis of the implementation of business plans and strategies. Monitor activities, products, and services of competitors.

Intern at Larsen & Toubro, Jun 2014 - Aug 2014 · 3 mos, Mumbai Metropolitan Region, • Intern at Larsen &Toubro ECC division Powai, Mumbai for 3 weeks in heating ventilation and air conditioning (HVAC) Dept.

Mechanical Maintenance Engineer at wadhokar group of companies, Apr 2012 - Jul 2012 · 4 mos, Pune/Pimpri-Chinchwad Area, • Worked with Welding Automation for 4 months as Trainee, was under Steel and Welding Division in SM rolling and Sheet Metal Company at Pune April-July 2012.

Education

Bachelor of Technology (BTech), Mechanical Engineering, Manipal institute of technology

Marketing Accelarator, Marketing, 10Xer Club