Headline

Senior Brand Manager @ Think Tree Media | Ex- JarApp

About

Currently serving as Social Media Marketing Manager at Jar, leveraging a digital marketing certification from IIDE and a Bachelor of Commerce in Accounting and Finance from Calcutta University. With experience at Brandistry and Al Tayer Group, contributed to impactful campaigns and social media strategies. Skilled in YouTube video creation, analytics, and platform optimization, with a focus on driving engagement and brand visibility. Combines a strong educational foundation with practical expertise to support innovative digital marketing initiatives.

Location

Bengaluru

AI stack

claude

elevenlabs

meta

perplexity

ChatGPT

HeyGen

Work experience

Senior Brand Manager at Think Tree Media House, Oct 2025 - Present · 1 yr, Bangalore Urban, Karnataka, India

Social Media Marketing Manager at Jar, Dec 2024 - Sep 2025 · 10 mos, Bangalore Urban, Karnataka, India

Social Media Manager at Jar App, 2024 - 2025 · 1 yr, Fintech platform for digital gold micro-investing Led social strategy for Jar App Bangla, resulting in 45% follower growth and 2.5x boost in engagement in just 4 months. Created and published 100+ culturally tailored reels and posts. Optimized YouTube SEO and content leading to a 35% increase in views. Executed 5+ campaigns, contributing to a 25% rise in app sign-ups. Edited and optimized long-form YouTube videos and short-form Instagram reels. Mentoring a social media intern to ensure content quality and timely execution.

Social Media Executive at Brandistry, Jun 2023 - Dec 2024 · 1 yr 7 mos

Marketing Associate at SEEK Skincare, 2022 - 2023 · 1 yr, Skincare D2C brand Increased Instagram engagement by 45% in 3 months through targeted content strategies. Developed 50+ content pieces including reels, carousels, and static creatives Planned and executed content calendars that led to 30% follower growth. Wrote SEO-optimized blogs that increased website traffic by 20% MoM. Managed vendors and Pinterest marketing, increasing referral traffic by 18% and ensuring timely asset delivery.

Education

Digital marketing, IIDE - The Digital School

Bachelor of Commerce - BCom, Accounting and Finance, Calcutta University, Kolkata

Public links

saptarshi-choudhury.my.canva.site: https://saptarshi-choudhury.my.canva.site/