Headline

Senior UX Designer @LeadSquared | 0→1 | Analytics & AI

About

I design 0→1 products in analytics and AI domains where the data model is unfamiliar, the workflows don't exist yet, and the job is figuring out how complexity should feel before anyone agrees on what it should do. Four years in, mostly on SIERA LeadSquared's no-code analytics platform which I shipped 0→1 as the first designer. I also own the UX for Pulse AI, LeadSquared's flagship AI product, end-to-end & Forms, the platform-wide system I inherited mid-flight and am migrating into our new design system. What I've learned: solve for the right problem first. UI and craft are how the answer lands, but only after the question is right. I'm sharpening this on AI right now — using AI to design AI products, learning the new material on the way to designing it. Three products, one designer. If you're designing 0→1 in analytics, AI, or platform-shaped products, my DMs are open.

Location

Bengaluru

AI stack

claude code

gemini

lovable

notion

perplexity

Work experience

Senior User Experience Designer at LeadSquared, Apr 2026 - Present · 6 mos, Bengaluru, Karnataka, India, • Owning Pulse AI end-to-end, LeadSquared's flagship AI product. Building the conversational patterns it needs as it scales. • Owning Forms, designing new features, improving workflows, and migrating it into the LSQ1 design system. • Shipping for SIERA as well in parallel - currently designing AI features for the analytics surface.

UX Designer at LeadSquared, Apr 2024 - Present · 2 yrs 6 mos, Bengaluru, Karnataka, India, • Designed SIERA's joins and sub-query support, the chapter's hero feature. Took report-builder coverage from 20% → 60%, moving us closer to the north-star of replacing the legacy reporting tool. • Designed the Summary vs List report distinction at creation, one of the most-requested customer asks, and a prerequisite for migrating legacy reports onto SIERA. • Designed the Expression Builder, letting admins build calculated fields and derived metrics inside reports, without engineering. • Designed report scheduling end-to-end, turning SIERA reports from pull to push. • Made my first LSQ1 design system contribution, translating older designs into the new system, starting with the dashboard and its widget library. • Owned design QA across SIERA, every shipped feature reviewed against design intent, catching Figma-to-production drift at the last mile. • Partnered with PMs and KAMs on launch assets like decks, walkthrough GIFs, in-product onboarding while making sure features landed, not just shipped.

Associate UX Designer at LeadSquared, Apr 2022 - Jun 2024 · 2 yrs 3 mos, Bengaluru, Karnataka, India, • Designed the customizable, modular dashboard and report builder that drove a ~70% lift in DAU — building on the report-builder primitive from day one. • Designed the date-binning feature surfaced from weekly customer interviews, cutting duplicate reports ~20%. • Established a continuous design research cycle alongside KAMs, sales POCs, pre-sales, and implementation teams — 5 user interviews per week feeding insights directly into design decisions. • Embedded product analytics into design decisions using Pendo and Hotjar - tracking clicks, trigger events, and journey funnels to find drop-off points, lifting usage of report customization features by 60%.

Education

Bachelor's degree, Electronics & Instrumentation Technology, Kalinga Institute of Industrial Technology, Bhubaneswar