Aparna Sellam

Product Marketing & Brand Strategy | Social Media Marketing Intern @ SpaceIvy | Mechatronics Engineer Turned Marketing Professional

Bengaluru

Aparna Sellam on Tal

Headline

Product Marketing & Brand Strategy | Social Media Marketing Intern @ SpaceIvy | Mechatronics Engineer Turned Marketing Professional

About

I discovered my path to marketing through an unconventional route. Engineering taught me how systems work, but social media marketing showed me what makes people care. As a Mechatronics Engineering graduate from Manipal Institute of Technology, I bring a unique combination of analytical rigor and creative execution to brand building. My internship at SpaceIvy gave me hands-on experience developing multi-platform content strategies, managing campaigns, and translating data insights into content that actually converts. Creating 40+ social media assets that drove measurable engagement taught me that great marketing isn't just creative. It's strategic, iterative, and grounded in understanding what your audience needs. What sets me apart is my ability to blend both worlds: I can analyze campaign metrics and user behavior patterns with the same precision I applied to clustering climate data in MATLAB, then turn those insights into compelling brand narratives that resonate. Whether it's architecting a content calendar, optimizing ad performance through A/B testing, or positioning a product for maximum impact, I approach marketing challenges with both creative thinking and technical problem-solving. My interest lies in product marketing and brand management for tech, lifestyle, or innovation-driven brands. These are spaces where analytical thinking meets storytelling, and where data informs but doesn't replace human connection. I'm particularly drawn to roles that involve go-to-market strategy, digital campaign management, consumer insights, and cross-functional collaboration. Currently pursuing opportunities where I can leverage my technical background and proven marketing execution skills to drive brand growth. Open to full-time roles in product marketing, brand management, or digital marketing strategy, and always up for conversations about what makes brands win in crowded markets.

Location

Bengaluru

AI stack

claude code

Work experience

Social Media Marketing Intern at SpaceIvy Co-Working & Study lounge, Jun 2024 - Aug 2024 · 3 mos, Navi Mumbai, Maharashtra, India, SpaceIvy is a premium coworking space in Panvel, Navi Mumbai, offering flexible workspace solutions for professionals, entrepreneurs, and businesses seeking collaborative work environments with modern amenities and strategic location advantages.

Education

Bachelor of Technology, Mechatronics, Robotics, and Automation Engineering, Manipal institute of technology

Aparna Sellam

< 1 year of work experience

Aparna’s AI Stack

Education