Headline

Builder & Strategist | Helping brands grow through insight, GTM & execution

About

Builder at heart. Strategist by training. Operator by default. I've spent the last 6+ years building and scaling businesses across D2C, consumer services, ecommerce and marketplaces. My career has taken me from launching new service categories at Urban Company and Pinch to building high-growth product portfolios at Foxtale and now driving ecommerce growth in the consumer space. I enjoy working where strategy meets execution. That could mean launching a new category, defining a GTM strategy, improving pricing and margins, fixing operational bottlenecks or building systems that help businesses scale sustainably. I've worked across product, category management, growth, operations, merchandising, CRM, vendor management and commercialization, not because I set out to wear multiple hats but because that's what building businesses demands. A few things I've been fortunate to work on: - Launching products that generated ₹40 Cr+ ARR - Scaling new business categories from 0→1 and 1→10 - Owning category P&Ls and improving revenue, margins and operational efficiency - Building customer-centric growth strategies through pricing, merchandising, lifecycle marketing and conversion optimization - Working with cross-functional teams to turn ideas into commercially successful businesses I love solving ambiguous problems, bringing structure to chaos and making decisions backed by both customer insights and data. Whether the challenge is commercial, operational or strategic, I'm happiest building things that create measurable business impact. I'm always excited to connect with people building ambitious consumer brands and products, especially across ecommerce, consumer tech, health, food and marketplaces.

Location

Bengaluru

AI stack

claude

gemini

lovable

openai

claudecode

Granola

Work experience

Senior Manager Ecommerce at AppsForBharat, Nov 2025 - Sep 2026 · 10 mo, Bangalore, Building and scaling the ₹100 Cr+ ARR Devotional Commerce business, driving category strategy, GTM, marketplace expansion and commercial growth across Rudraksha, Yantras, Gemstones, Crystals, Spiritual Jewelry and other faith-based categories. Lead market-led product development, assortment planning, pricing and commercialization to accelerate revenue and SKU velocity. Spearheaded the launch of a personalized Gemstone Consultation business, building a consultation-led commerce engine in partnership with astrologers. Scaling the business by optimizing the end-to-end customer journey across acquisition, merchandising, pricing, PDPs and content. Lead growth and retention initiatives through CRM automation, WhatsApp lifecycle journeys and personalized customer engagement programs to improve repeat purchases, customer lifetime value (LTV), conversion and overall business profitability. Partner cross-functionally with Product, Marketing, Operations, Engineering and Supply Chain teams to identify growth opportunities, streamline execution and build scalable processes that enhance customer experience and business performance.

AVP at Foxtale, Apr 2025 - Jun 2025 · 3 mos

Senior Manager at Foxtale, Jul 2024 - Apr 2025 · 10 mos, Successfully launched 7 products, driving an ARR of INR 40 Cr+, contributing 15% of overall monthly revenue. Built the next-year NPD pipeline, ensuring competitive positioning through industry benchmarking, consumer testing and market tracking. Achieved 20% MoM growth across platforms by analyzing trends and optimizing marketing efforts. Spearheaded project management for new product launches as well as optimized their demand planning, reducing stock outs to under 5%. Developed company-wide performance dashboards post conducting platform-wise bottom-up analysis to define monthly targets and develop strategic action plans with cross-functional teams. Expanded product offerings by launching new grammages with competitive pricing, unlocking new consumer cohorts.

Strategy Consultant at Fonzie Folksy, Jan 2024 - Jun 2024 · 6 mos, Defined digital and social strategy for a personal care brand, improving online visibility. Conducted consumer research to identify whitespace opportunities and guide SKU launches.

Manager at Pinch, Mar 2023 - Jan 2024 · 11 mos, Gurugram, Haryana, India, Functioned as the Category Lead in the business team working on designing and providing various services in the home and lifestyle management segment. The role involved inputs in strategic planning, stakeholder management and category optimization along with PnL management. Worked extensively on growth hacks and marketing automation to ensure seamless coordination between teams.

Manager at Urban Company, Jan 2022 - Mar 2023 · 1 yr 3 mos, Worked on a 0 to 1 project in a new line of business for the organisation as a Category Head within the business team by taking point on content, merchandising, assortment, pricing, strategy along with operations and customer experience. Worked extensively on competition benchmarking, procurement and logistics strategies as well as market research. Merchandising as well as cataloguing was also done during this tenure.

Education

Master of Business Administration, Finance, General, NIFTEM

Bachelor of Technology (BTech), Food Science and Technology, Lady Irwin college