---
title: "Sanupam Samantray - Branding & Design Lead in Bengaluru | Tal"
description: "Meet Sanupam Samantray, Creative Director | Esports, Brand & Content Ecosystems | Turning Ideas into Scalable Revenue IPs | AI Ad Film Maker | Broadcast, Growth & Strategy | MENA + India based in Bengaluru. AI stack includes claude, gemini, and perplexity. Explore public work links including canva...."
image: "https://tal.club/meet/sanupam-samantray/share-image"
---

# Sanupam Samantray on Tal

## Headline

Creative Director \| Esports, Brand & Content Ecosystems \| Turning Ideas into Scalable Revenue IPs \| AI Ad Film Maker \| Broadcast, Growth & Strategy \| MENA \+ India

## About

I don’t just design\. I build ecosystems\. Over the last 12\+ years, I’ve worked at the intersection of creativity, business, and culture — turning ideas into scalable IPs, high\-impact campaigns, and revenue\-generating platforms\. From building esports leagues and large\-scale audience ecosystems to leading brand strategy for companies across India and the Middle East, my work sits where content, community, and commerce meet\. Currently leading branding and creative direction at TruKKer, where I focus on building high\-performance B2B communication, scalable content systems, and growth\-driven brand narratives across the MENA region\. My experience spans across esports, logistics, digital platforms, and brand ecosystems — giving me a unique perspective on how to build, scale, and position ideas across industries\. I’ve worked on: • Building tournament and league ecosystems • Designing broadcast and content systems • Creating sponsor\-ready IPs • Scaling audience engagement and brand visibility What I bring: • Creative direction that drives business outcomes • Ecosystem thinking \(beyond campaigns or events\) • Brand \+ content systems that scale • Strong execution across digital, broadcast, and on\-ground I’m particularly interested in: → Brand\-led IP creation → Scalable content and audience ecosystems → Sports, esports, and emerging competitive formats \(including sim racing\) → High\-impact B2B storytelling If you're building something ambitious — whether in esports, business, or brand ecosystems — let’s talk\.

## Location

Bengaluru

## AI stack

claude

gemini

perplexity

ChatGPT

Genspark

HeyGen

## Work experience

Branding & Design Lead at TruKKer, Apr 2025 \- Present · 1 yr 5 mos, Own brand creative and marketing systems across MENA — designing scalable campaign frameworks that adapt a single brand language for multiple markets and B2B audience segments\. Lead end\-to\-end social media creative production — strategy, design, and execution across platforms — maintaining brand consistency across all digital touch points\. Established and enforce brand governance across internal teams and external partners, ensuring creative quality and visual consistency at every market\-level execution\. Pioneered AI\-augmented creative workflows — integrating generative video and image tools into the production pipeline to accelerate output and reduce dependency on traditional production resources\. Built reusable creative systems and design infrastructure that cut campaign turnaround and enabled faster go\-to\-market across new geographies\.

Head of Creative and Marketing at Lets Game Now, Apr 2024 \- Mar 2025 · 1 yr, • Built and executed esports tournaments and league ecosystems across India • Designed formats, broadcast structures, and audience engagement strategies • Delivered sponsor\-ready IPs integrating brands into gaming ecosystems • Worked across titles including Valorant, CS2, Freefire, FIFA • Led end\-to\-end execution — from concept to broadcast to on\-ground finals

Director of Creative and Marketing \| Cofounder at Playtonia eSports, Oct 2016 \- Jan 2024 · 7 yrs 4 mos, Chennai, Tamil Nadu, India, Owned and scaled experiential IPs generating INR 3–4 crore annually — driving sponsorship monetisation, audience growth, and multi\-market expansion across India, UAE, Saudi Arabia, Egypt, and Malaysia\. Built the PUBG Mobile India Tour \(PMIT\) into a national esports IP — stage design, LED, motion graphics, on\-ground branding — reaching 1\.5M\+ participants with a prize pool of INR 1 crore\+\. Created India's first campus esports IP \(PUBG Mobile Campus Championship\) from scratch — 1,000\+ colleges, INR 50L prize pool, 30% YoY participation growth\. Designed scalable sponsorship integration systems contributing to $500K–2M in annual partnership revenue\. Scaled event community from 0 to 100K\+ through experience\-led engagement and live event programming\. Built repeatable IP frameworks and reusable asset systems that cut per\-event creative turnaround significantly — enabling rapid multi\-city scaling\. Managed multi\-crore budgets aligned to IP revenue, audience targets, and partner outcomes\.

Senior Communication Designer at Sulekha, Feb 2016 \- Oct 2016 · 9 mos, Greater Chennai Area

Senior Graphic Designer at TECHZONE, Feb 2015 \- Feb 2016 · 1 yr 1 mo, Chennai, Working as a Graphic Designer for this company which deals with the designing stuffs of VAS and also Indian cinema

Photographer at Aju Photography, Feb 2014 \- Jan 2015 · 11 mo, Chennai

Digital Artist at Webside, Nov 2012 \- Jan 2014 · 1 y 2 mo, Chennai

## Education

Bsc Animation and Vfx, Pre production and photoshop, Global Institute of Gaming and Animation

## Public links

- canva\.link: https://canva\.link/kvcpwup0ma4a9e8

[View the original profile](https://tal.club/meet/sanupam-samantray)

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