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Sanuf Mohad

All About Content Business & Creative Marketing|Microdrama| Webseries| Growth & Content Business| Building Some Dream Projects 🏗️

Bengaluru

8+ years of work experience

Stealth Startup
Apr 20265 mosPresent

Bengaluru

YouTube
Aug 20188 yrs 1 moPresent

1000+ videos in 3 different languages
Kuku
Jul 20242 yrsJun 2026

Bengaluru

Driving growth, storytelling, and user engagement in one of Kuku TV & FM's key business PODs. I currently lead a full-stack business POD at Kuku TV & FM where I manage everything from original content production to marketing, ad production and user engagement. My role blends creative storytelling with strategic business thinking to build and scale high-performing shows. Here’s what I focus on: - End-to-end ownership of a high-impact business vertical (content, marketing, monetization) - Original show production across Tamil, Telugu, Malayalam, Kannada & Hindi - Ad creation that fuels both brand visibility and performance growth - Retention & engagement strategy, using content as the core hook - AI-driven production ops, automating parts of scripting, dubbing & concept validation along with ad production - Growth initiatives, from new format testing to regional expansion At heart, I’m a story lover turned builder—excited by the challenge of blending emotion with scale. From scripting a show to tracking how users binge it, this role lets me do both.
Kuku
Jun 20222 yrs 1 moJun 2024

Bengaluru, Karnataka, India

Spearhead marketing communication strategy for South Indian language markets, driving brand presence and audience engagement. Led high‑impact celebrity brand campaigns, including onboarding Dulquer Salmaan as brand ambassador for large‑scale marketing initiatives and Neeraj Madhav for Malayalam‑language branding. Produced and delivered compelling brand films and creative assets for broader brand‑building activities across digital and offline channels. Manage and mentor a large team of editors, promo producers, and writers, ensuring high‑quality output tailored to diverse South Indian audiences. Oversee end‑to‑end campaign execution, from creative concept development to final delivery, ensuring alignment with brand objectives and market insights
Kuku
Jul 20211 yr 1 moJul 2022

Lead influencer and affiliate marketing initiatives across South Indian languages, driving regional market engagement. Designed and executed integrated marketing strategies spanning digital and offline channels for maximum impact. Applied data‑driven insights to develop, refine, and implement high‑performance marketing campaigns. Built and executed content strategies leveraging creator‑driven marketing for stronger audience connection. Continuously explored and tested emerging marketing channels to enable sustainable business growth.
Apr 20201 yr 10 mosJan 2022

Chennai, Tamil Nadu, India

*Handled market research and market trend via various social media platforms *Organized and conducted virtual meetings with clients for medical emergency equipments such N95 mask, gloves,ventilator *Assisted in preparation of various business documents and agreements

Sanuf’s AI Stack

claude
claude
elevenlabs
elevenlabs
gemini
gemini
hugging face
hugging face
midjourney
midjourney
openai
openai

Education

Indian Institute of Management, Kozhikode

PCP in Digital Marketing for Performance & Growth

Indian Institute of Management, Kozhikode

20241 yr2025
Manipal University Jaipur

Master of Business Administration - MBA

Manipal University Jaipur

20232 yrs2025

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Headline

All About Content Business & Creative Marketing|Microdrama| Webseries| Growth & Content Business| Building Some Dream Projects 🏗️

About

I like Trump and Tamannaah because both are my content * Growth & Marketing * Digital marketer * Content creator * Content strategist * Creative marketing

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

hugging face

midjourney

openai

Work experience

Co-Founder at Stealth Startup, Apr 2026 - Present · 5 mos, Bengaluru

Content Creator at YouTube, Aug 2018 - Present · 8 yrs 1 mo, 1000+ videos in 3 different languages

Business & Content POD Head- Kuku TV & FM at Kuku, Jul 2024 - Jun 2026 · 2 yrs, Bengaluru, Driving growth, storytelling, and user engagement in one of Kuku TV & FM's key business PODs. I currently lead a full-stack business POD at Kuku TV & FM where I manage everything from original content production to marketing, ad production and user engagement. My role blends creative storytelling with strategic business thinking to build and scale high-performing shows. Here’s what I focus on: - End-to-end ownership of a high-impact business vertical (content, marketing, monetization) - Original show production across Tamil, Telugu, Malayalam, Kannada & Hindi - Ad creation that fuels both brand visibility and performance growth - Retention & engagement strategy, using content as the core hook - AI-driven production ops, automating parts of scripting, dubbing & concept validation along with ad production - Growth initiatives, from new format testing to regional expansion At heart, I’m a story lover turned builder—excited by the challenge of blending emotion with scale. From scripting a show to tracking how users binge it, this role lets me do both.

Marketing & Communication Lead at Kuku, Jun 2022 - Jun 2024 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Spearhead marketing communication strategy for South Indian language markets, driving brand presence and audience engagement. Led high‑impact celebrity brand campaigns, including onboarding Dulquer Salmaan as brand ambassador for large‑scale marketing initiatives and Neeraj Madhav for Malayalam‑language branding. Produced and delivered compelling brand films and creative assets for broader brand‑building activities across digital and offline channels. Manage and mentor a large team of editors, promo producers, and writers, ensuring high‑quality output tailored to diverse South Indian audiences. Oversee end‑to‑end campaign execution, from creative concept development to final delivery, ensuring alignment with brand objectives and market insights

Affiliate Marketing|Growth Project Manager at Kuku, Jul 2021 - Jul 2022 · 1 yr 1 mo, Lead influencer and affiliate marketing initiatives across South Indian languages, driving regional market engagement. Designed and executed integrated marketing strategies spanning digital and offline channels for maximum impact. Applied data‑driven insights to develop, refine, and implement high‑performance marketing campaigns. Built and executed content strategies leveraging creator‑driven marketing for stronger audience connection. Continuously explored and tested emerging marketing channels to enable sustainable business growth.

Freelance Market Analyst And Sales Associate at Srs associates, Apr 2020 - Jan 2022 · 1 yr 10 mos, Chennai, Tamil Nadu, India, *Handled market research and market trend via various social media platforms *Organized and conducted virtual meetings with clients for medical emergency equipments such N95 mask, gloves,ventilator *Assisted in preparation of various business documents and agreements

Education

PCP in Digital Marketing for Performance & Growth, Indian Institute of Management, Kozhikode

Master of Business Administration - MBA, Manipal University Jaipur

Public links

youtube.com: https://youtube.com/@sanufmohad

Sanuf Mohad - Co-Founder in Bengaluru | Tal