Headline

Founder @ we all need design | Design Leader | Experience Architect | Ex. Yubi, Lenskart, InMobi

About

I’m a design leader with 20+ years of experience shaping digital products and platforms where clarity, trust, and quality matter. My work sits at the intersection of human-centered design, business strategy, and AI-accelerated execution. I focus on setting experience direction—helping organizations translate intent into scalable systems, not just screens. Over the years, I’ve led design across complex platforms and global teams, partnering closely with product and engineering leadership. My strength lies in creating alignment: defining experience principles, building design systems, and establishing quality bars that allow teams to move faster without losing coherence. Most recently, I’ve operated independently—running a design-led consultancy and exploring zero-to-one product ideas. This phase sharpened my founder mindset and allowed me to deeply integrate AI-native workflows across discovery, synthesis, and prototyping. My approach to AI is intentional: humans set direction, AI amplifies execution.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

lovable

midjourney

Adobe Firefly

Work experience

Founder & Designer at weallneeddesign (WAND), Nov 2024 - Present · 2 yrs, India

VP Design at Yubi Group at Yubi, Apr 2022 - Nov 2024 · 2 yrs 8 mos, Bengaluru, Karnataka, India

Head of Design at Lenskart.com, Nov 2021 - Mar 2022 · 5 mos

Global Head of Design at InMobi, Apr 2014 - Oct 2021 · 7 yrs 7 mos, Bangalore Area, India, Managed global design team for InMobi Group!

VP - Creative Solutions at Jump Global, Dec 2013 - Mar 2014 · 4 mos, California, United States

Education

MA, Enterprise & Management for the creative arts, London College of Communication, University of the Arts London

B.F.A, Painting, Kuvempu University

Public links

santosh-hegde.com: https://santosh-hegde.com/