• Developed and maintained 15+ executive-grade Power BI dashboards and scorecards, applying UI/UX best practices and advanced visual elements to deliver insightful, standardized reporting solutions for cross-functional leadership. • Designed and enforced reporting frameworks and standardization guidelines for centralized revenue and margin KPI tracking, reducing ad-hoc reporting requests by 40% and improving consistency across analytical deliverables. • Built 25+ complex DAX measures — including YoY growth, rolling averages, and time-intelligence KPIs — and optimized slow-performing reports, improving visual responsiveness and load times by 25%. • Applied data wrangling and cleansing techniques across SQL, Excel, and multi-source datasets using SSIS, Power Query, and T-SQL, maintaining 100% data integrity for downstream analytics pipelines. • Designed scalable relational data models using star and snowflake schema aligned to data warehousing standards, improving dashboard refresh efficiency by 30% for senior leadership reporting. • Led dashboard testing, validation, and release readiness activities across the full Power BI Service lifecycle; implemented Row-Level Security and enforced data governance and application security standards. • Identified data anomalies through root-cause analysis and delivered continuous improvement recommendations on reporting processes and frameworks, completing analytical solutions 15% ahead of schedule. • Gathered and analyzed reporting requirements from internal and external stakeholders across cross-functional teams; translated business needs into standardized dashboards and presented data-driven recommendations to leadership.