---
title: "Santnu Chaubaal - Zee Entertainment Enterprises | Senior Manager – Program Management, Platform Ops & Automation in Mumbai Metropolitan Region | Tal"
description: "Meet Santnu Chaubaal, AI Transformation | Client Solutions | Business Transformation | Media Technology | OTT & Broadcast | Enterprise Strategy based in Mumbai Metropolitan Region. AI stack includes antigravity, codex, and opencode."
image: "https://tal.club/meet/santnu-chaubaal/share-image"
---

# Santnu Chaubaal on Tal

## Headline

AI Transformation \| Client Solutions \| Business Transformation \| Media Technology \| OTT & Broadcast \| Enterprise Strategy

## About

For over 15 years, I've helped organizations modernize complex media operations by combining business strategy, AI\-enabled automation, and technology\-led transformation to deliver measurable business outcomes\. My experience spans Broadcast, OTT, Digital Media, Content Operations, and Media Asset Management \(MAM\), where I've partnered with business leaders, product teams, engineering, and executive stakeholders to solve operational challenges, streamline workflows, and build scalable digital platforms\. At Zee Entertainment, I led enterprise initiatives focused on workflow automation, platform modernization, AI\-driven metadata automation, and digital transformation\. Rather than simply improving existing processes, I enjoy understanding how organizations operate, identifying bottlenecks, and designing practical, technology\-enabled solutions that improve efficiency, governance, and user experience\. Key achievements: • Reduced manual effort by 40% through AI\-powered metadata automation\. • Improved operational efficiency by 35% by redesigning enterprise content workflows\. • Increased digital user journey completion by 25% through analytics\-driven platform optimization\. • Led cross\-functional transformation initiatives across Product, Engineering, Analytics, Design, and Business teams\. • Developed business cases, PRDs, RFPs, and RFIs for AI and digital transformation initiatives supporting enterprise decision\-making\. Today, I'm expanding my expertise in Generative AI, LLM applications, AI workflow automation, intelligent content operations, and enterprise AI platforms\. I'm particularly interested in helping organizations apply AI to automate content supply chains, optimize business processes, and unlock new commercial opportunities\. Core Expertise: AI Transformation • Digital Transformation • Enterprise Strategy • Business Consulting • Client Solutions • Media Asset Management \(MAM\) • Broadcast & OTT Platforms • Workflow Automation • Process Re\-engineering • AI\-powered Metadata Automation • Program Leadership • Cross\-functional Leadership • Executive Stakeholder Management • Analytics & Data Storytelling • Business Case Development • Product Strategy I'm always interested in connecting with leaders working at the intersection of AI, Media Technology, Enterprise SaaS, and Digital Transformation to solve meaningful business challenges\.

## Location

Mumbai Metropolitan Region

## AI stack

antigravity

codex

opencode

## Work experience

Zee Entertainment Enterprises \| Senior Manager – Program Management, Platform Ops & Automation at Zee Entertainment Enterprises Limited, Aug 2018 \- Present · 8 yrs 1 mo, Vikhroli, Mumbai, At Zee Entertainment, I worked at the intersection of content, audience analytics, and digital strategy, leveraging audience behavior data, content performance insights, and platform analytics to support business and content decisions\. My role involved translating complex data into actionable recommendations for leadership while driving initiatives around content discoverability, audience engagement, and platform growth Lead product strategy and roadmap for digital asset platforms, workflow systems, and metadata automation powering large\-scale media operations\. Key Impact: Improved operational efficiency 35% by redesigning end\-to\-end submission → approval → publishing workflows Accelerated journey completion 25% using funnel analytics and UX optimization Reduced manual effort 40% through AI/ML\-driven metadata automation Decreased repeat operational issues 30% through root\-cause\-led product fixes Partnered with engineering, content, and business teams to scale platform adoption across multiple verticals

Asst\. Product Manager at Leomaster India, Feb 2016 \- Jul 2016 · 6 mos, Gurugram, Haryana, India, Managed feature roadmap for Android browser and UGC platform Improved DAU and retention through onboarding, discovery, and personalization improvements Led cross\-market user research across India & China to inform roadmap priorities

Senior Content Editor at Chang You India Pvt\. Ltd\. \(Mobogenie\), Jun 2014 \- Jan 2016 · 1 yr 8 mos, Vashi,Mumbai, Optimized ranking and recommendation flows for apps, music, and video discovery Scaled music downloads from <1M to 4\.5M\+ in 6 months through UX and content strategy improvements

Manager, Communications at The Information Company Pvt\. Ltd, May 2013 \- Jun 2014 · 1 yr 2 mos, Navi Mumbai, Project Management for online properties for corporate houses like Tata Sons and Aditya Birla Group, Writing content for websites, intranet properties and launching new websites along with maintenance and promotion\.

Associate Manager Content at Onmobile Global Ltd\., Jul 2011 \- Aug 2012 · 1 yr 2 mos, Mumbai, Maharashtra, India, Content Programming and Acquisition across various content types for 26 circles of Idea Cellular\.

## Education

PGDBA, Marketing and Business Development, SIES College of Management Studies

[View the original profile](https://tal.club/meet/santnu-chaubaal)

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