Headline

Visual Designer @ DriveU | Brand & Marketing |UI/UX Design

About

With a strong foundation in visual design and over seven years of experience across brand, motion, and digital design, I currently lead the visual output for DriveU’s marketing ecosystem. My journey started with a Bachelor of Science degree in Animation from SLCS, followed by diverse roles that helped me hone skills in brand identity, motion graphics, UI/UX design, and AI-powered creative workflows. Now pursuing an Advanced Certificate Program in UI/UX Design with Agentic AI & GenAI at IIT Madras (expected October 2026), I am constantly evolving as a designer to merge technology with creative storytelling. DriveU is India’s largest private driver network and is committed to simplifying car ownership for millions of car owners across the nation. Offering services like professional chauffeur rentals without surge pricing, car care options including servicing and washing, as well as insurance solutions, we prioritize customer needs through transparency and consistent service quality. By leveraging cutting-edge technology to boost efficiency for our driver partners while enhancing customer experiences through innovative solutions—DriveU truly embodies its mission of improving the quality of living. Contact me today if you’d like to learn more!

Location

Bengaluru

AI stack

aistudio

antigravity

claude

codex

Figma Make

Runway

Work experience

Visual Designer at DriveU, Apr 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India, Own art direction and end-to-end visual design across DriveU's marketing ecosystem, creating 40+ monthly assets for social, performance campaigns, CRM, OOH, print and other brand touchpoints. Built and optimized a RAG-based GenAI workflow for DriveU and its sub-brands using structured brand knowledge, visual references and reusable prompts, improving the quality and consistency of AI-generated campaign visuals while reducing production time by around 40%. Maintain brand consistency across DriveU and its sub-brands, working with marketing stakeholders and external branding teams to align campaign, GTM and new brand requirements with the overall visual identity. Review and guide external designers and freelancers on creative quality and brand fit, while also supporting occasional website builds, UI redesigns and time-sensitive digital design needs.

Senior Designer at Amarket, Mar 2024 - Mar 2025 · 1 yr 1 mo, Chennai, Tamil Nadu, India, • Managed creative delivery for 3–5 client accounts; wrote briefs, ran feedback cycles, and coordinated freelancers. • Delivered brand identity, WordPress UI, and social design as the primary design point of contact, with zero revision escalations across tenure.

Freelance Designer at Amarket, Aug 2023 - Mar 2024 · 8 mos, India, • Built end-to-end brand identity systems — logo, type, visual language, and scalable guidelines — for multiple clients. • Ran client discovery, design-thinking workshops, and concept development through to final delivery.

Graphic Designer at Centaurdigital, Nov 2021 - Jul 2023 · 1 yr 9 mos, Chennai, Tamil Nadu, India, • Designed WordPress UI and brand assets across multiple sectors with a consistent, optimization-led visual approach. • Mentored 1–2 junior designers on brand best practices and quality standards across social and brand projects.

Graphic and Motion Designer at Aram Art Foundation, Sep 2019 - Sep 2021 · 2 yrs 1 mo, Madurai, Tamil Nadu, India, • Produced motion graphics and educational visuals for the foundation's outreach and learning programs. • Managed in-house collateral across print, digital, and brand communications.

CG Artist at Madras Central, Oct 2018 - Jul 2019 · 10 mos, Chennai, Tamil Nadu, India, • Created CG visuals and motion graphics for short films, YouTube, and OTT projects using After Effects. • Contributed to art direction and visual storytelling across productions.

Education

Bachelor of Science - BS, Animation, SLCS ( Subbalakshmi Lakshmipathy College of Science )

Advanced Certificate Program in UI/UX Design with Agentic AI & GenAI, Industrial and Product Design, Indian Institute of Technology, Madras

Public links

designbysanthosh.in: https://designbysanthosh.in/