Headline

Growth Analyst @ Alaan | GTM, Growth Marketing

About

Hi, I'm Sanskriti, a GTM engineer! Here's what 4 years across content, marketing ops and growth taught me: a great message dies without a great system, and a great system is useless if it's not adding pipeline. I get to work on both, and I still get a little rush every time an outbound email gets a "yes, let's talk." What I do/did: • Multichannel outbound • Clay tables, intent signals and AI agents built with Claude Code • Copy that sounds like a human wrote it (because one did) • CRM setup, lead scoring and routing • Dashboards that tell leadership what's actually working A few "humble" brags: • Doubled weekly qualified demos at zero added cost • Made funnel 45% faster with automated lead scoring, routing and nurture workflows • Grew Instagram of a brand by 90% in 6 months through influencer marketing • Ran a flea market with D2C brands at Mesa end to end, from getting brands on board to closing the last stall Numbers I check before my coffee: reply rate, positive reply rate, bounce rate, MQL to SQL, meetings booked, demo conversion. Tech stack: Clay, HeyReach, Smartlead, Apollo, Salesforce, HubSpot, n8n, Airtable, Looker Studio, Tableau, Claude Code, and whatever new tool I'm obsessing over currently. My story so far: journalism → social media → content → founding team at a B-school → marketing ops → GTM engineering. Every stop felt random at the time. Looking back, each one was building up to this. P.S.If you've read this far, might as well say hi

Location

Bengaluru

AI stack

claude code

claude

gemini

n8n

notion

openai

Work experience

Growth Analyst at Alaan الآن, Jan 2026 - Present · 10 mos, No one reads email these days....convince me? At Alaan, I plan and run outbound campaigns for CFOs and finance teams across the Middle East. Reason? Finance teams are still chasing receipts and reconciling expenses by hand, and there's a much smarter way to manage company spend. Finance is a serious business, but does it have to sound like it all the time? Not really!

Marketing Operations Analyst at Rocketium, Apr 2024 - Jan 2026 · 1 yr 10 mos, Bengaluru, Karnataka, India, Best time of my career, and the best people I've worked with. Mesa showed me the funnel, Rocketium taught me how to build one. Joined the demand gen team and owned events, emails and our entire HubSpot setup. Learnt HubSpot, n8n, Apollo, Looker and Tableau, and more importantly, how to make them talk to each other. Built lead scoring and routing that made the funnel 45% faster and cut cost per lead in half. This is where I learnt that a great campaign is only as good as the system behind it. Remember what I learnt at Hawk about who you work with? This is where it made sense. Will always remember my managers + colleagues. Moved to Alaan in Jan 2026, and I carry a lot of this place with me.

Marketing at Mesa School of Business, Jun 2023 - Apr 2024 · 11 mos, Bengaluru, Karnataka, India, Joined the founding team. An interesting bunch of people. Did a lot, learnt a lot. Hosted events big and small, ran influencer campaigns with Sharan Hegde and Rohan Joshi, and put together a flea market with D2C brands that made ₹8 lakh in a single day. Also worked on LeadSquared as our CRM and was part of the admissions team from first touch to conversion. First time I saw the whole funnel end to end. Towards the end, the role was shifting more towards on-ground operations. That's when Rocketium's brand head reached out. Loved the energy and the role, so I took it.

Content Specialist at Kaapi Machines, Jan 2023 - Jun 2023 · 6 mos, Bengaluru, Karnataka, India, Moved to Bengaluru because I'd always wanted to live here. Also thought it had better opportunities. (Ask me now and I don't agree with that anymore.) Got this job by taking interviews from the cafe closest to my old office. Honestly, it was a short stint and I didn't do much here. Then Mesa came along with a founding team role, a lot to be built, and all the energy I was looking for. I said yes.

Social Media Executive at Hawk Ecommerce, Jul 2022 - Dec 2022 · 6 mos, Gurugram, Haryana, India, My first full-time job. Moved to Gurgaon with a journalism degree, 5 internships and no job in hand. Found this one soon after. Still can't believe I survived Gurgaon on that salary. Spent my days handling clients' social media and even more time on Pinterest hunting for post ideas. Shot a lot of videos for Topps and a bunch of skincare brands, and somehow ended up in front of the camera too. Go to Anherb's website (https://shorturl.at/7ANL5), the first girl in white is me. Left in 6 months. The work was fun, the place just wasn't for me. Learnt that who you work with matters as much as what you do.

Education

Bachelor of Arts - BA, Mass Communication/Media Studies, Amity University Rajasthan, Jaipur