Sanskriti Goel profile photo 1 on Tal

Sanskriti Goel

Senior AI Visual Designer | Product Visuals · Campaigns · Brand Systems · Digital Experiences

Bengaluru

7+ years of work experience

Wishlink
Apr 20251 yr 6 mosPresent

- Lead visual direction for Wishlink's brand across a multi-designer team — defining creative standards for all design output - Led major campaigns end-to-end, from art direction and concept through to delivery across social, digital, and packaging - Own design across brand identity, social campaigns, product/UI, and packaging — ensuring a consistent visual experience - Collaborate with marketing, product, and leadership to align design direction with business goals - Introduced design workflows and template systems that improved team turnaround time and consistency - Played an active role in hiring and building the design team — defining the visual bar for new design hires
Wishlink
Apr 20242 yrs 6 mosPresent

On-site

The Good Creator Co.
Mar 20222 yrs 1 moMar 2024

Feb 20222 yrs 2 mosMar 2024

Mad Over Print
Jan 20227 mosJul 2022

Noida

- Led a team of designers, setting creative direction, reviewing work, and maintaining brand quality across all output - Spearheaded a full visual rebrand, developing brand guidelines covering identity, typography, colour, and illustration style - Oversaw design across packaging, merchandise, social campaigns, and print — managing multiple workstreams in a fast-paced environment - Contributed to significant product catalogue growth, art-directing visual assets for new SKU launches - Introduced design workflows and template systems that improved team turnaround time and consistency - Played an active role in hiring and building the design team — defining the visual bar for new design hires
Mad Over Print
Feb 20193 yrs 1 moFeb 2022

Noida Area, India

Mad Over Print
Feb 20193 yrsJan 2022

Zapplon
Jun 20164 mosSep 2016

Sanskriti’s AI Stack

claude
claude
openai
openai
Canva Magic Studio
Canva Magic Studio
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images
Figma Make
Figma Make

Education

Delhi University

Bachelor of Commerce, Business/Commerce, General

Delhi University

MAAC

Master's Degree, Graphic Design

MAAC

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Headline

Senior AI Visual Designer | Product Visuals · Campaigns · Brand Systems · Digital Experiences

About

Senior AI Visual Designer with 7+ years of experience across product visuals, brand systems, campaigns, and digital experiences for consumer and D2C brands. At Wishlink, I lead visual design across seasonal product experiences, creator campaigns, event branding, and digital marketing. I enjoy building scalable visual systems, leading creative projects, and translating business goals into impactful design. Currently exploring Lead Designer / Design Lead / Head of Design opportunities in Bengaluru or remote. 📩 gsanskriti96@gmail.com

Location

Bengaluru

AI stack

claude

openai

Canva Magic Studio

ChatGPT

ChatGPT Images

Figma Make

Work experience

Senior Visual Designer at Wishlink, Apr 2025 - Present · 1 yr 6 mos, - Lead visual direction for Wishlink's brand across a multi-designer team — defining creative standards for all design output - Led major campaigns end-to-end, from art direction and concept through to delivery across social, digital, and packaging - Own design across brand identity, social campaigns, product/UI, and packaging — ensuring a consistent visual experience - Collaborate with marketing, product, and leadership to align design direction with business goals - Introduced design workflows and template systems that improved team turnaround time and consistency - Played an active role in hiring and building the design team — defining the visual bar for new design hires

Graphic Designer at Wishlink, Apr 2024 - Present · 2 yrs 6 mos, On-site

Graphic Designer at The Good Creator Co., Mar 2022 - Mar 2024 · 2 yrs 1 mo

Senior Graphic Designer at Good Glam Group, Feb 2022 - Mar 2024 · 2 yrs 2 mos

Head Of Design at Mad Over Print, Jan 2022 - Jul 2022 · 7 mos, Noida, - Led a team of designers, setting creative direction, reviewing work, and maintaining brand quality across all output - Spearheaded a full visual rebrand, developing brand guidelines covering identity, typography, colour, and illustration style - Oversaw design across packaging, merchandise, social campaigns, and print — managing multiple workstreams in a fast-paced environment - Contributed to significant product catalogue growth, art-directing visual assets for new SKU launches - Introduced design workflows and template systems that improved team turnaround time and consistency - Played an active role in hiring and building the design team — defining the visual bar for new design hires

Graphic Designer at Mad Over Print, Feb 2019 - Feb 2022 · 3 yrs 1 mo, Noida Area, India

Lead Designer at Mad Over Print, Feb 2019 - Jan 2022 · 3 yrs

Graphic Designer at Zapplon, Jun 2016 - Sep 2016 · 4 mos

Education

Bachelor of Commerce, Business/Commerce, General, Delhi University

Master's Degree, Graphic Design, MAAC