Headline

Business Driven | Conversion Focused

About

Hello! I'm a motivated professional with 4 years of dedicated experience in Conversion Rate Optimization (CRO)and Digital Analytics. I specialize in combining my enthusiasm to go above and beyond with a data-driven mindset, resulting in substantial revenue growth for organisations across BFSI, healthcare & e-commerce industries. As an integral part of a comprehensive digital marketing team, I firmly believe in continuous learning and collaborative growth with my peers, contributing to the collective success. My robust communication skills and ability to thrive under pressure have consistently driven optimization initiatives across diverse industries. Throughout my career, I've had the privilege of partnering with a wide spectrum of clients, ranging from MSMEs to large enterprises. I thrive on delving deep into the unique challenges and opportunities each industry presents. If you're seeking a highly motivated and experienced CRO professional, I'd be delighted to connect with you on LinkedIn!

Location

Bengaluru

AI stack

codex

cursor

opencode

Work experience

Senior CRO Specialist at Brainlabs, Mar 2025 - Present · 1 yr 6 mos, Remote, - Own and deliver end-to-end CRO programs for multiple clients covering experimentation strategy, data analysis, roadmap alignment, and stakeholder communication. - Designed and ran 20+ experiments delivering uplift in primary KPIs across clients and industries. - Ran CRO audits for 5 additional e-commerce and BFSI clients, defining prioritised optimisation backlogs and strategic recommendations. - Built an AI-assisted GA4 audit workflow (internal-traffic filtering, session-timeout configuration, PII redaction) that reduced a 6-hour audit-and-fix cycle to under 45 minutes. - Implemented and remediated GA4 tracking (client- and server-side) for 5+ clients for accurate experiment measurement.

CRO Specialist at Silvermine Group, Jun 2024 - Feb 2025 · 9 mos, Bengaluru, Karnataka, India, - Defined KPIs, success metrics, and acceptance criteria; partnered with engineering to ship 6 enhancements, improving lower-funnel conversion by 6%. - Designed a GTM-based tracking framework, improving analytics reliability and cutting manual reporting by 5 hours per week. - Owned GTM tagging for all existing features and any new feature built or tested. - Analysed weekly funnel and feature performance, coordinating fixes across product, engineering, and marketing.

Senior Analyst - CRO & UX Enhancement at iQuanti, Apr 2024 - Jun 2024 · 3 mos, Bengaluru, Karnataka, India

Digital Analytics and CRO Analyst at iQuanti, Jul 2022 - Mar 2024 · 1 yr 9 mos, Bengaluru, Karnataka, India, - Delivered controlled experiments (A/B, pre-post) across 4 projects with an 80% success rate, improving primary KPIs by 2–65%. - Ran qualitative and quantitative user-behaviour analysis across 10+ brands, building structured test hypotheses and backlogs. - Conducted heuristic audits and market research across 7 brands, feeding optimisation and upsell recommendations. - Built custom Adobe Analytics dashboards and monthly Excel reporting. - Initiated a bi-weekly CRO knowledge-sharing forum to raise team experimentation maturity.

Marketing and Engagement Intern at Sahicoin, Feb 2022 - Apr 2022 · 3 mos, Pune District, Maharashtra, India

Network Marketer at IM MASTERY ACADEMY, Aug 2020 - Aug 2021 · 1 yr 1 mo, - Spearheading a team responsible for growing the company’s digital outreach. - Single-handedly achieved 30+ successful registrations for the paid course.

Education

BBA, Marketing, Symbiosis Centre for Management Studies- Pune

DAV Boys Senior Secondary School, Mogappair, Chennai