Headline

Ananta Capital • IIT KGP • Prev: Airblack, MPL, HEC Paris, Zomato

About

Currently working at Bellavita (Ananta Capital) in the Founder’s Office, driving brand, content, marketplace, and performance marketing initiatives across quick commerce and digital channels. Leading growth through influencer activations, vernacular content strategy, marketplace expansion, and managing ₹1Cr+ marketing budgets to scale visibility and performance. Previously, at Airblack, I worked on growth initiatives for a fast-scaling consumer platform, managing ₹6L+ daily ad budgets, optimizing CAC, scaling user acquisition, improving creative performance, and building automation and analytics systems for marketing efficiency. Beyond this, I bring diverse experiences across strategy, operations, and investments through internships at MPL, Infinity Box, Zomato Feeding India, HEC Paris, Invest India, and Axiomatic Ventures. My interests span consulting, strategy, product management, growth, and finance, with a strong inclination toward solving business problems through analytical and execution-driven thinking. Outside work, I’m an avid reader and a powerlifting enthusiast who enjoys pushing limits—both inside and outside the gym. Always excited to connect, learn, and explore new opportunities.

Location

Bhilwara

AI stack

anthropic apis

Aider

OpenRouter

Work experience

Founders' Office at Ananta Capital, Dec 2025 - Present · 10 mos

Founders' Office - Manager at BellaVita, Dec 2025 - Present · 10 mos, Gurugram, Haryana, India, Working in the Founder’s Office, leading key initiatives across Brand, Content, and Marketplace Marketing to drive growth and brand visibility. Brand & Content Marketing • Led influencer activations for brand campaigns by shortlisting and managing creators while handling a budget of X Lakhs, driving brand awareness and campaign execution. • Spearheaded EPD (Existing Product Development) improvements by analysing customer reviews, identifying pain points, and evaluating cost implications for product enhancements. • Led content marketing planning for vernacular regions across India, creating localized strategies to improve reach, engagement, and sales in regional markets. Marketplace / Quick Commerce • Leading performance marketing for Quick Commerce platforms, managing a budget of X Cr+ to drive visibility, growth, and performance across marketplaces.

Founders' Office Associate at Airblack, Jun 2025 - Nov 2025 · 6 mos, • Managed INR 6L daily marketing budget and cut 20% CAC across Ad platforms by optimizing campaign performance • Increased user acquisition by 5% by introducing app notifications targeted at free users, driving daily user growth • Boosted creative output by 150% and grew 30% MoM revenue by coordinating with 30+ creators and 3 creative agencies • Saved 10+ manual hours every week by automating competitor ad script scraping using OpenAI Whisper and PyTorch • Designed a Power BI dashboard tracking ad performance of 20+ creators and 15+ formats, enhancing marketing strategy

Millennium Fellow | Class of 2024 at United Nations Academic Impact, Aug 2024 - Dec 2024 · 5 mos

Student Advisor at Entrepreneurship Cell, IIT Kharagpur, Jul 2024 - May 2025 · 11 mos

Student Coordinator at Entrepreneurship Cell, IIT Kharagpur, Jun 2023 - Jul 2024 · 1 yr 2 mos

Senior Manager at Entrepreneurship Cell, IIT Kharagpur, Jun 2022 - Jun 2023 · 1 yr 1 mo, - Headed the portfolio of Startup and Alumni Relations and EAD-LSM Coordinator while being in charge of training 92 associate members - Responsible for heading event management, and the publicity of Entrepreneurship Awareness Drive and Local Startup Meet, which are month-long flagship initiatives of E-Cell - Oversaw the conduction of 22 pan India drives for EAD and pitching sessions encompassing 268 startups and 36 investors across LSM - Led to year-on-year growth of 176% in the number of attendees and increased the number of events to 35 from 22 in the last year - Conducted Kharagpur Ecosystem Meetup in 3 cities where 300+ alumni startups, investors and professionals participated to foster the culture of entrepreneurship in KGPians. -Conducted Intern Carnival where 122 students secured internship offers in early-stage startups.

Education

Bachelor of Technology - BTech+MTech, Metallurgical and Materials Engineering/Financial Engineering, Indian Institute of Technology, Kharagpur

Eden International School