---
title: "Sanskar Mishra - Media Analyst in Jharkhand | Tal"
description: "Meet Sanskar Mishra, Media Analyst @TargetIndia based in Jharkhand. AI stack includes opencode and claudecode."
image: "https://tal.club/meet/sanskar-mishra/share-image"
---

# Sanskar Mishra on Tal

## Headline

Media Analyst @TargetIndia

## About

I work at the intersection of programmatic advertising and retail media, operating as both a campaign strategist and performance\-driven operator across inventory like Target, Samsung, and Google\. I’ve managed $15M\+ in monthly spend and $50M\+ in total budgets, consistently driving 25–30% improvements in key metrics and achieving 2\.5x ROAS benchmarks\. My role goes beyond execution into decision\-making—identifying $1M\+ upsell opportunities, optimizing capital allocation across campaigns, and proposing new concepts with $5M\+ revenue potential, effectively operating with a trader’s mindset on performance and investment efficiency\. I've worked extensively across DV360, CM360, Magnite, Samsung DSP, SA360, GAM, Trade desk, Pinterest, Meta, Snapchat and Tiktok with hands\-on experience in CTV, audience strategy, A/B testing, incrementality studies, and full\-funnel performance optimization, translating data into actionable growth decisions\. Alongside this, I’ve built and scaled initiatives outside my core role, including developing a digital acquisition funnel for a real estate venture, hiring and managing interns, and contributing to ₹8L profit growth within 3 months, as well as supporting the setup of a restaurant business from the ground up\.

## Location

Jharkhand

## AI stack

opencode

claudecode

## Work experience

Media Analyst at Target, Jan 2025 \- Present · 1 yr 8 mos, Bengaluru, Karnataka, India

Assistant Manager at Samsung Ads, Jul 2024 \- Jan 2025 · 7 mos, Noida, Uttar Pradesh, India

Digital Media Senior Associate \(DV360\) at Google Operations Center, Mar 2024 \- Jul 2024 · 5 mos

Digital Media Associate \( DV360 \) at Google Operations Center, Sep 2022 \- Mar 2024 · 1 yr 7 mos

## Education

Bachelor of Business Administration \- BBA, Business, Management, Marketing, and Related Support Services, st\. xavier's college, ranchi

[View the original profile](https://tal.club/meet/sanskar-mishra)

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