Sanskar Mishra on Tal
Headline
Media Analyst @TargetIndia
About
I work at the intersection of programmatic advertising and retail media, operating as both a campaign strategist and performance-driven operator across inventory like Target, Samsung, and Google. I’ve managed $15M+ in monthly spend and $50M+ in total budgets, consistently driving 25–30% improvements in key metrics and achieving 2.5x ROAS benchmarks. My role goes beyond execution into decision-making—identifying $1M+ upsell opportunities, optimizing capital allocation across campaigns, and proposing new concepts with $5M+ revenue potential, effectively operating with a trader’s mindset on performance and investment efficiency. I've worked extensively across DV360, CM360, Magnite, Samsung DSP, SA360, GAM, Trade desk, Pinterest, Meta, Snapchat and Tiktok with hands-on experience in CTV, audience strategy, A/B testing, incrementality studies, and full-funnel performance optimization, translating data into actionable growth decisions. Alongside this, I’ve built and scaled initiatives outside my core role, including developing a digital acquisition funnel for a real estate venture, hiring and managing interns, and contributing to ₹8L profit growth within 3 months, as well as supporting the setup of a restaurant business from the ground up.
AI stack
opencode
claudecode
Work experience
Media Analyst at Target, Jan 2025 - Present · 1 yr 8 mos, Bengaluru, Karnataka, India
Assistant Manager at Samsung Ads, Jul 2024 - Jan 2025 · 7 mos, Noida, Uttar Pradesh, India
Digital Media Senior Associate (DV360) at Google Operations Center, Mar 2024 - Jul 2024 · 5 mos
Digital Media Associate ( DV360 ) at Google Operations Center, Sep 2022 - Mar 2024 · 1 yr 7 mos
Education
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services, st. xavier's college, ranchi
