Headline

E-Commerce & Quick Commerce Leader | P&L Owner | 8+ Years Driving Growth Across Food Delivery & FMCG | D2C, Marketplaces, Aggregator Management & Profitability

About

"Sustainable business growth happens when commercial strategy, customer experience, and operational excellence advance together." Over the past 8+ years, I've helped scale businesses across E-Commerce, Quick Commerce, and Food Delivery by combining commercial strategy with operational excellence. My experience spans QSR, CPG, FMCG, and aggregator platforms, where I've partnered with cross-functional teams to drive sustainable growth, improve profitability, and deliver exceptional customer experiences. Key Achievements 🚀 Scaled KLAW's healthy snacking business from ₹0 to ₹50 Lakhs/month in 6 months through strategic marketplace and quick commerce expansion. 📈 Grew Blue Tribe's Plan-based (vegan) frozen food business by 133%, increasing revenue from ₹15 Lakhs to ₹35 Lakhs/month within 6 months. 📦 Maintained 85%+ fill rates across Quick Commerce platforms, improving product availability and customer conversion. 📊 Increased Food Delivery GMV from ₹3 Cr to ₹5 Cr/month through category expansion and commercial initiatives. 💰 Improved gross margins from 50% to 58% through pricing optimization and assortment planning. 🌐 Doubled the D2C business within 9 months while sustaining 10%+ EBITDA. 🤝 Managed ₹100 Cr+ annual GMV across 100+ enterprise accounts at Zomato, doubling the client base and growing market share by 50%+. 🏆 Recognized as "Ads Superstar" and "Sales Champ" for outstanding commercial performance. Currently, I lead E-Commerce & Quick Commerce at Shivanika Foods Pvt. Ltd. (Blue Tribe & KLAW), owning end-to-end P&L while driving marketplace growth, quick commerce expansion, pricing strategy, demand generation, supply chain coordination, and cross-functional execution. Previously, at Coffee Day Global Ltd., I led category growth, D2C, food delivery, and marketplace strategy. My experience at Zomato strengthened my expertise in enterprise account management, merchant profitability, revenue growth, and business expansion. Core Expertise • P&L Management • E-Commerce & Quick Commerce • Marketplace & Aggregator Management • Category Strategy • D2C & Omnichannel Growth • Pricing & Profitability • Supply Chain Planning • Business Expansion • Commercial Strategy • Data-Driven Decision Making I enjoy building scalable businesses, solving complex commercial challenges, and creating sustainable growth through customer-centric, data-driven strategies. Let's connect to discuss E-Commerce, Quick Commerce, FMCG, Marketplace Strategy, Food Delivery, and Digital Commerce. 📧 anand.kolli.2832@gmail.com

Location

Mumbai Metropolitan Region

AI stack

gemini

meta

ChatGPT

ChatGPT Images

Work experience

Senior Manager Ecommerce at Blue Tribe Foods, Dec 2025 - Present · 10 mos, Mumbai, Driving end-to-end E-Commerce and Quick Commerce operations for Blue Tribe and KLAW, with complete P&L accountability, marketplace expansion, aggregator partnerships, commercial growth, and operational excellence across digital channels. Achievements: • Accelerated KLAW's market entry by scaling the healthy snacking business from ₹0 to ₹50 Lakhs per month within 4 months through strategic channel launches and aggregator expansion. • Expanded the vegan frozen food business by 133%, increasing monthly revenue from ₹15 Lakhs to ₹35 Lakhs within 4 months through focused platform execution and demand generation. • Maintained an 85%+ fill rate across quick commerce platforms, strengthening product availability and improving customer conversion. • Optimized supply chain and logistics operations to improve operational margins while ensuring uninterrupted service across distribution channels. • Strengthened marketplace performance through commercial planning, pricing strategy, cross-functional collaboration, and aggregator relationship management.

Senior Manager at Coffee Day Global Ltd (Café Coffee Day), Sep 2024 - Dec 2025 · 1 yr 4 mos, Bengaluru, Steered retail operations, food delivery, D2C, and marketplace growth by enhancing commercial performance, expanding omnichannel presence, and improving business profitability. Achievements: • Increased monthly food delivery GMV from ₹3 Cr to ₹5 Cr through category planning, commercial execution, and channel optimization. • Elevated gross margins from 50% to 58% in 2023 by refining pricing strategies, optimizing product assortment, and improving operating efficiencies. • Expanded CPG distribution across Amazon, Flipkart, JioMart, Blinkit, Zepto, and Instamart, reinforcing omnichannel reach and marketplace visibility. • Doubled the D2C business within 6 months while maintaining positive EBITDA above 10%. • Advanced business performance by aligning category strategy, customer demand, and digital commerce initiatives with organizational objectives.

Sr.Manager Ecommerce at Chai Point, Jun 2023 - Nov 2024 · 1 yr 6 mos, On-site, Directed category growth, food delivery, and digital commerce initiatives by expanding marketplace presence, improving channel performance, and enhancing business profitability across multiple consumer platforms. Achievements: • Expanded monthly food delivery GMV from ₹3 Cr to ₹5 Cr through focused category planning and commercial initiatives. • Improved gross margins from 50% to 58% by optimizing pricing strategies, assortment planning, and operational efficiencies. • Established a stronger CPG presence across Amazon, Flipkart, JioMart, Blinkit, Zepto, and Instamart through strategic marketplace expansion. • Doubled D2C business growth within 6 months while sustaining positive EBITDA above 10%. • Enhanced omnichannel performance by aligning delivery operations, category planning, and customer demand with business goals.

Key Account Manager at Chai Point, Mar 2022 - May 2023 · 1 yr 3 mos, Bengaluru, Food Delivery Business Expansion: ->Direct all phases of food delivery business on platforms (Swiggy and Zomato) and CPG (Consumer Packaged Goods) business. ->Conduct regular market analysis to adjust pricing based on demand, customer preferences, competition, and market trends. ->Play a key role in optimizing the Ad spend per order while driving digital advertising and channel development initiatives. ->Plan and curate product assortments as per customer demand to ensure product launches and category expansion. ->Leverage feedback & analytics to refine food delivery service offerings, ensuring a seamless and delightful customer experience.

Key Account Manager at Zomato, Sep 2018 - Jun 2022 · 3 yrs 10 mos, Hyderabad, Accelerated commercial growth across a designated territory by expanding merchant partnerships, increasing account profitability, and strengthening market presence for one of India's leading food delivery platforms. Achievements: • Generated ₹100 Cr+ annual GMV across 100+ merchant accounts while improving profitability across the assigned portfolio. • Increased the client portfolio by 100%, contributing to 50%+ market share growth through strategic account acquisition and business expansion. • Fostered strong relationships with 150+ merchant partners, encouraging long-term collaboration and sustained business growth. • Secured the "Ads Superstar" recognition by maintaining an Ads/commissionable Value (CV) ratio of 8% for three consecutive quarters. • Earned the "Sales Champ" award for onboarding the city's leading brands onto the Zomato platform, strengthening marketplace adoption.

Facility executive at JLL, Jan 2018 - Sep 2018 · 9 mos, Hyderabad, Coordinated facility operations and workplace services by maintaining administrative excellence, vendor collaboration, and seamless day-to-day business operations within a corporate environment. Achievements: • Streamlined facility processes to improve resource utilization while maintaining high workplace service standards. • Coordinated corporate events, executive meetings, stakeholder visits, and office conferences, ensuring smooth operational execution. • Maintained uninterrupted workplace operations by aligning administrative activities with daily business requirements. • Facilitated vendor coordination and scheduling activities to enhance service delivery and operational efficiency. • Reinforced administrative processes through effective correspondence management and workplace support.

Education

Bachelor of science in hospitality, Bachelor of science in hospitality, Institute of Hotel Management, Catering Technology and Applied Nutrition, chennai

High School Diploma, Navodaya Vidyalaya Samiti