Headline

Helping Retail & Home Décor Brands Build Better Products with Indian Craft Expertise | Design Leader | Aspiring AI Generalist | Product Development | Retail Innovation | CDA 2021 Winner

About

For over 15 years, I've worked across the complete product lifecycle of luxury rugs, carpets and home décor—from concept creation and artisan collaboration to sourcing, product development, merchandising and retail. This journey has given me a unique perspective on how great products are created: where creativity, craftsmanship, commercial thinking and execution come together. Along the way, I've been fortunate to receive multiple Designer of the Year awards, including the prestigious Carpet Design Award 2021 at Domotex Hannover. While these recognitions are meaningful, I believe my greatest achievement has been learning to bridge heritage craftsmanship with modern business needs. Today, I'm expanding that journey by integrating Generative AI and intelligent workflows into product development and retail operations. Every day, I explore how AI can help businesses: • Accelerate product development • Improve design research and trend analysis • Enhance retail workflows • Build scalable knowledge systems • Improve documentation and collaboration • Support faster, better business decisions My goal is to help organizations combine Design Thinking, craftsmanship, business strategy and AI to build better products, stronger teams and smarter systems. Areas I'm actively exploring: • Design Leadership • Product Innovation • Retail Transformation • AI Implementation • Human-Centred AI • Knowledge Management • Indian Craft & Artisan Collaboration • Intelligent Workflows I believe craftsmanship is accumulated human intelligence passed through generations. Technology should preserve that intelligence, strengthen it and make it more accessible—not replace it. If you're passionate about design, retail innovation, AI adoption or the future of craftsmanship, I’d love to connect and exchange ideas.

Location

Bengaluru

AI stack

aistudio

claude code

gemini

midjourney

openai

ChatGPT

Work experience

Senior Manager Design at Swadesh, Aug 2022 - Present · 4 yrs 1 mo, Bengaluru, Karnataka, India, Spearheading design direction, color development, and product strategy for export and retail markets. Developed product pipelines rooted in Indian craft authenticity while aligning with modern design trends. Consulted with artisan clusters and buyers to enhance design viability and commercial success.

Assistant Manager at Obeetee Carpets, Apr 2022 - Aug 2022 · 5 mos, Mirzapur, Uttar Pradesh, India, Led cross-functional design initiatives for Obeetee’s global clientele across the US, UK, and EU markets. Partnered with international designers and brands to develop custom collections, focusing on color balance, material innovation, and weaving technique optimization. Contributed to award-winning collections at Domotex Hannover 2021 (Finalist, CDA). Strengthened brand’s craft narrative and design differentiation in global trade shows.

Associate Manager at Obeetee Carpets, May 2017 - Apr 2022 · 5 yrs, Uttar Pradesh

Franchise Owner at Havmor Ice Cream Pvt Ltd, Jan 2017 - Jun 2020 · 3 yrs 6 mos, Sector-5, Pratap Nagar, Jaipur, Franchise Shop of Havmor Icecream with Brand Name - Cup & Cones,

Design Manager at Saraswati Global Rugs, Dec 2016 - Apr 2017 · 5 mos, Directed design strategy for seasonal collections, increasing product appeal. Spearheaded adoption of sustainable materials, reducing production costs while enhancing brand reputation. Led a cross-functional team of designers, accelerating project delivery timelines through process optimization.

Assistant Manager at Ambadi Enterprises Ltd, Apr 2014 - Dec 2016 · 2 yrs 9 mos, Gurugram, Directed end-to-end design initiatives for premier international clients including Designer’s Guild, Laura Ashley, and British Home Stores, driving brand-aligned innovation and market relevance. Spearheaded sourcing, sampling, and vendor development strategies, achieving cost efficiencies while upholding rigorous quality standards for production. Delivered multiple high-impact collections by aligning Indian manufacturing processes with exacting European brand expectations, enhancing customer satisfaction and market competitiveness.

Executive- Product development at Ambadi Enterprises Ltd, May 2012 - Apr 2014 · 2 yrs, Gurgaon, India, To design & product development for some of leading brands like Designer Guild, Laura Ashley, GLTC, British Home Stores, Kymo etc. catering UK, Europe, Australia & New-Zealand Markets.

Education

Bachelor in Design, Textile Design, National Institute of Fashion Technology Delhi

PGD, Design Thinking, Symbiosis institute of Management Studies