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Sanket Gupta

Co-Founder & COO @ The Perfect UX | High-Conversion Web App Design & Comprehensive UX Audits | Helping SaaS Teams Reduce Churn through Data-Driven Design

Bengaluru

7+ years of work experience

ThePerfectUX
Nov 20223 yrs 8 mosPresent

Bengaluru, Karnataka, India

At The Perfect UX, we’re dedicated to exploring the most effective ways to enhance the online user experience. Our team conducts in-depth, large-scale research focused on usability within the e-commerce space, generating original insights that drive better digital design and functionality. The Perfect UX’s extensive body of UX research—spanning over 120,000+ hours—is trusted by more than 1,000 e-commerce professionals, researchers, and UX practitioners across 28+ countries. Our insights support over 80% of all Fortune 500 companies with an e-commerce presence, helping them create more seamless and effective digital experiences.
bigbasket
Apr 20228 mosNov 2022

Bengaluru, Karnataka, India

UX Research & Methodologies • Spearheaded both exploratory and evaluative research using a combination of qualitative and quantitative methods. • Conducted over 30 usability tests—on Figma prototypes and progressive web apps, often with tight 2-day turnaround times. • Executed A/B testing initiatives to refine user flows and improve conversion rates. • Led 15+ Voice of Customer (VoC) initiatives to gather actionable feedback. • Carried out ethnographic studies to translate offline customer behaviors into digital solutions. Strategic UX Initiatives & Product Enhancements • Drove user research for Big Basket, directly contributing to the acquisition of 85,000+ subscribers within just 5 months. • Led Big Basket’s first brand positioning study in collaboration with Marketing and Social Commerce teams. • Developed detailed online shopper's personas through in-depth interviews with over 95 users. • Key contributions include: Express Checkout: Achieved an 80% reduction in booking time Micro Interactions: Reduced user effort by 50% and completion time by 68% Debt Management: Designed self-service workflows to ease collections • Additional impact: gamified rewards, seamless travel integration, redesigned insurance/FD forms, and introduced an AI-powered chatbot for guided navigation. Cross-Functional Collaboration & Stakeholder Engagement • Integral part of the Digital Customer Experience (DCX) team. • Partnered closely with Product Managers, Centers of Excellence, senior leadership, and Martech teams to ensure research aligned with strategic goals. • Oversaw research operations including vendor coordination, participant recruitment, and moderator training. • Provided interim leadership to a junior UX researcher and a UX designer. Process Optimization & UX Advocacy • Tracked and analyzed Digital Experience Scores (DXS) using Medallia to inform design decisions. • Created a centralized UX insights repository consolidating over two years of research learnings.
Blue Dart
Oct 20217 mosApr 2022

Bengaluru, Karnataka, India

UX & Service Design

 My work sits at the intersection of UX research and service design, where I’ve taken on diverse roles to align design interventions with broader business goals. I collaborate within multidisciplinary teams, contributing to areas such as user research, defining product requirements, mapping workflows, and enhancing learning and development. Our focus remains clear: to shape product and service ecosystems that encourage desired user behaviors and experiences. 
Process Optimization & Redesign 
By stepping into the shoes of field operations staff—who form the backbone of a logistics-driven organization—we conducted in-depth mapping of workflows, process touchpoints, and system interactions. This hands-on approach helped identify actionable improvements that streamlined daily operations, onboarding, training, and workplace experience. Our aim was to reduce attrition and delinquency while driving operational efficiency and deepening team engagement with the brand. 
Project Management

 I’ve delivered impact both as an individual contributor, managing complete project lifecycles independently, and as a team lead, guiding industrial designers through fast-paced, deadline-driven initiatives. My strength lies in adapting within evolving business contexts—demonstrated during my time at Blue Dart’s rapid growth phase—where I refined execution strategies in response to shifting priorities, ensuring consistent progress and delivery.
Lollypop Design Studio
Jul 20214 mosOct 2021

With a global background in crafting impactful digital experiences and leading multidisciplinary design teams across various portfolios, I bring a balanced blend of creative vision and strategic execution to every project. I thrive in collaborative environments, working closely with users and stakeholders to co-create meaningful solutions.
 Key Responsibilities & Activities:
 • Conducting user and product research to uncover insights • Analyzing design requirements to align with business goals • Defining and selecting suitable design strategies • Facilitating cross-functional collaboration through design workshops • Ideating and developing clear information architecture • Creating wireframes and interactive prototypes • Running A/B tests and usability sessions to validate concepts • Delivering and signing off on final design assets
 Design Methodologies I Follow:
 • User-centered design principles • Design Thinking frameworks • The Double Diamond process
 Tools & Platforms I Work With:
 • Miro, FigJam • Adobe Creative Suite • Figma, Adobe XD • Usability testing platforms and tools
Lollypop Design Studio
Dec 20208 mosJul 2021

I bring extensive experience in user interface design, brand development, user experience, and advertising, with a proven track record of delivering impactful work across a range of industries—including agriculture, healthcare, technology, outdoor recreation, financial services, B2B, and consumer markets. Core Competencies: 
 •Creative Direction • UI/UX Design • Brand Identity • Typography • Mobile-First Design & Strategy • Web Experience Strategy • Information Architecture • Research & Planning
Lollypop Design Studio
May 20208 mosDec 2020

• Worked closely with the Business Development team to craft and present compelling design proposals, helping secure new client engagements through strategic UX insights. • Collaborated with product managers to ensure project milestones aligned with both business objectives and client expectations, driving timely and goal-oriented delivery. • Led the execution of 6+ client-facing UX projects across industries such as Finance, Health, and Fitness—adapting design strategies to meet diverse user needs and sector-specific challenges.
Invince
Jan 20199 mosSep 2019

Bengaluru, Karnataka, India

Completed over 800+ hours of practical, 1:1 mentor-guided training, including support and feedback. Developed 9 in-depth portfolio projects while gaining expertise in sketching, wireframing, interaction design, prototyping, and usability testing—within a structured approach centered on the discovery, design, and evaluation phases of user-centered design.

Education

Rajasthan Technical University, Kota

Bachelor of Technology, Civil Engineering

Rajasthan Technical University, Kota

20144 yrs2018

12th, PCM

Rajasthan board, Kota

20121 yr2013

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Headline

Co-Founder & COO @ The Perfect UX | High-Conversion Web App Design & Comprehensive UX Audits | Helping SaaS Teams Reduce Churn through Data-Driven Design

About

Co-founder and lead usability & interaction researcher at The Perfect UX, where we supervise, mark and note extensive, original research on the user experience of top e-commerce & SaaS sites—uncovering what truly works for users and what falls short. Visit www.theperfectux.com if you’d like your e-commerce or SaaS site to be audited against 120,000 Hours of Research and 3,200+ Review Guidelines, against 587+ Parameters Monitored inclusive of custom design solution - all with a 60+ page personal report. Specialties: o Organizational & Scalability o User Experience Research o E-Commerce Optimization o Interaction & Usability Design Visionary strategist with a knack for turning ideas into high-performing results. I lead with purpose, energizing teams to deliver exceptional work and drive measurable growth. Obsessed with creating standout customer experiences, I thrive under pressure and never miss a deadline. My toolkit? Excellent Data Analytical Skills, Smart Personalization, Data-Driven A/B testing, Product Innovation, Seamless Web Project Execution, Design ops finesse, and a sharp eye for business opportunities.

Location

Bengaluru

Work experience

Co-Founder at ThePerfectUX, Nov 2022 - Present · 3 yrs 8 mos, Bengaluru, Karnataka, India, At The Perfect UX, we’re dedicated to exploring the most effective ways to enhance the online user experience. Our team conducts in-depth, large-scale research focused on usability within the e-commerce space, generating original insights that drive better digital design and functionality. The Perfect UX’s extensive body of UX research—spanning over 120,000+ hours—is trusted by more than 1,000 e-commerce professionals, researchers, and UX practitioners across 28+ countries. Our insights support over 80% of all Fortune 500 companies with an e-commerce presence, helping them create more seamless and effective digital experiences.

Senior UX Research Lead at bigbasket, Apr 2022 - Nov 2022 · 8 mos, Bengaluru, Karnataka, India, UX Research & Methodologies • Spearheaded both exploratory and evaluative research using a combination of qualitative and quantitative methods. • Conducted over 30 usability tests—on Figma prototypes and progressive web apps, often with tight 2-day turnaround times. • Executed A/B testing initiatives to refine user flows and improve conversion rates. • Led 15+ Voice of Customer (VoC) initiatives to gather actionable feedback. • Carried out ethnographic studies to translate offline customer behaviors into digital solutions. Strategic UX Initiatives & Product Enhancements • Drove user research for Big Basket, directly contributing to the acquisition of 85,000+ subscribers within just 5 months. • Led Big Basket’s first brand positioning study in collaboration with Marketing and Social Commerce teams. • Developed detailed online shopper's personas through in-depth interviews with over 95 users. • Key contributions include: Express Checkout: Achieved an 80% reduction in booking time Micro Interactions: Reduced user effort by 50% and completion time by 68% Debt Management: Designed self-service workflows to ease collections • Additional impact: gamified rewards, seamless travel integration, redesigned insurance/FD forms, and introduced an AI-powered chatbot for guided navigation. Cross-Functional Collaboration & Stakeholder Engagement • Integral part of the Digital Customer Experience (DCX) team. • Partnered closely with Product Managers, Centers of Excellence, senior leadership, and Martech teams to ensure research aligned with strategic goals. • Oversaw research operations including vendor coordination, participant recruitment, and moderator training. • Provided interim leadership to a junior UX researcher and a UX designer. Process Optimization & UX Advocacy • Tracked and analyzed Digital Experience Scores (DXS) using Medallia to inform design decisions. • Created a centralized UX insights repository consolidating over two years of research learnings.

Senior UX Design Lead | UX Research at Blue Dart, Oct 2021 - Apr 2022 · 7 mos, Bengaluru, Karnataka, India, UX & Service Design My work sits at the intersection of UX research and service design, where I’ve taken on diverse roles to align design interventions with broader business goals. I collaborate within multidisciplinary teams, contributing to areas such as user research, defining product requirements, mapping workflows, and enhancing learning and development. Our focus remains clear: to shape product and service ecosystems that encourage desired user behaviors and experiences. Process Optimization & Redesign By stepping into the shoes of field operations staff—who form the backbone of a logistics-driven organization—we conducted in-depth mapping of workflows, process touchpoints, and system interactions. This hands-on approach helped identify actionable improvements that streamlined daily operations, onboarding, training, and workplace experience. Our aim was to reduce attrition and delinquency while driving operational efficiency and deepening team engagement with the brand. Project Management I’ve delivered impact both as an individual contributor, managing complete project lifecycles independently, and as a team lead, guiding industrial designers through fast-paced, deadline-driven initiatives. My strength lies in adapting within evolving business contexts—demonstrated during my time at Blue Dart’s rapid growth phase—where I refined execution strategies in response to shifting priorities, ensuring consistent progress and delivery.

Art Director | Senior UX Designer at Lollypop Design Studio, Jul 2021 - Oct 2021 · 4 mos, With a global background in crafting impactful digital experiences and leading multidisciplinary design teams across various portfolios, I bring a balanced blend of creative vision and strategic execution to every project. I thrive in collaborative environments, working closely with users and stakeholders to co-create meaningful solutions. Key Responsibilities & Activities: • Conducting user and product research to uncover insights • Analyzing design requirements to align with business goals • Defining and selecting suitable design strategies • Facilitating cross-functional collaboration through design workshops • Ideating and developing clear information architecture • Creating wireframes and interactive prototypes • Running A/B tests and usability sessions to validate concepts • Delivering and signing off on final design assets Design Methodologies I Follow: • User-centered design principles • Design Thinking frameworks • The Double Diamond process Tools & Platforms I Work With: • Miro, FigJam • Adobe Creative Suite • Figma, Adobe XD • Usability testing platforms and tools

Art Director at Lollypop Design Studio, Dec 2020 - Jul 2021 · 8 mos, I bring extensive experience in user interface design, brand development, user experience, and advertising, with a proven track record of delivering impactful work across a range of industries—including agriculture, healthcare, technology, outdoor recreation, financial services, B2B, and consumer markets. Core Competencies: •Creative Direction • UI/UX Design • Brand Identity • Typography • Mobile-First Design & Strategy • Web Experience Strategy • Information Architecture • Research & Planning

Interactive Design Director at Lollypop Design Studio, May 2020 - Dec 2020 · 8 mos, • Worked closely with the Business Development team to craft and present compelling design proposals, helping secure new client engagements through strategic UX insights. • Collaborated with product managers to ensure project milestones aligned with both business objectives and client expectations, driving timely and goal-oriented delivery. • Led the execution of 6+ client-facing UX projects across industries such as Finance, Health, and Fitness—adapting design strategies to meet diverse user needs and sector-specific challenges.

Stage 1 UX Designer at Invince, Jan 2019 - Sep 2019 · 9 mos, Bengaluru, Karnataka, India, Completed over 800+ hours of practical, 1:1 mentor-guided training, including support and feedback. Developed 9 in-depth portfolio projects while gaining expertise in sketching, wireframing, interaction design, prototyping, and usability testing—within a structured approach centered on the discovery, design, and evaluation phases of user-centered design.

Education

Bachelor of Technology, Civil Engineering, Rajasthan Technical University, Kota

12th, PCM, Rajasthan board, Kota