Headline

UX/UI Design • AI & Prompt Consultant • Marketing Consultant • Data Strategist • Check my work at sanketrathod.webflow.io

About

I swear it won't be another essay for you! I’m Sanket Rathod, AI Consultant, Sr. Content Strategist & Sr. UX Designer driving measurable growth at the intersection of AI, strategy, and design. I had the fortune to understand and work for such beautiful domains. Over 6+ years, I’ve helped brands achieve: • 25–30% YoY social engagement growth • 12–18% rise in ROI through performance optimization & AI refinement. • Scalable UX systems improving activation and retention 6 years in totality, I can say one thing for sure that I don’t believe in random aesthetics, unnecessary creativity or fancy words. I believe in systems, scale and growth and it yielded me returns. So far, I've served in multiple disciplines and have prospect myself in these domains. To summarise my approach: - AI isn’t hype, it’s leverage. - Design isn’t decoration, it’s actual conversion. - Content isn’t noise, it’s shaping & positioning. I have build AI-powered marketing engines, conversion-focused UX, and data-backed content strategies that turn complex problems into revenue-driven outcomes. You need to see your brand's true leverage in these domains Content + Marketing + AI + Design. my portfolio: sanketrathod.webflow.io For queries or work, kindly contact: sanketrathod.consulting@gmail.com

Location

Mumbai Metropolitan Region

AI stack

gemini

langchain

n8n

openai

Work experience

AI Marketing Consultant & Design at Contra, Apr 2024 - Present · 2 yrs 3 mos, Remote, • Orchestrated AI-driven marketing ecosystems by integrating LLMs, automation platforms, no-code tools, and analytics systems to enhance personalization, efficiency, and campaign scalability. • Architected advanced prompt frameworks and end-to-end AI strategies powering content automation, performance advertising, research, and product growth initiatives. • Leveraged data-driven performance analysis to evaluate AI outputs, campaign effectiveness, and user behavior insights, enabling continuous optimization and measurable ROI improvements. • Delivered 25% year-on-year growth in social media engagement through strategic audience targeting, trend forecasting, and performance-led content planning. • Led comprehensive brand and growth strategy transformation, aligning messaging architecture, consumer psychology insights, and market positioning with long-term business objectives. • Designed and executed full-funnel digital strategies across social, paid, and content channels, achieving consistent brand visibility and 12–15% ROI uplift. • Directed end-to-end product design from discovery and research to high-fidelity UI, prototyping, and developer handoff, ensuring alignment with product KPIs and startup scalability. • Translated complex business and product challenges into intuitive, user-centered solutions through UX strategy, usability testing, and structured design systems. • Collaborated cross-functionally with founders, product managers, engineers, and marketing teams to align AI innovation, growth strategy, and design execution with overarching company vision.

UX Design & AI Consultant at Upwork, Nov 2019 - Feb 2024 · 4 yrs 4 mos, Remote, • Led high-impact AI prompt strategy across industries, developing refined, performance-driven frameworks aligned with business and growth objectives. • Conducted deep market, audience, and competitor research to uncover strategic positioning opportunities and high-converting content angles. • Accelerated 30% year-on-year social media engagement growth through data-backed optimization, audience targeting, and trend forecasting. • Integrated AI tools and automation workflows with platforms such as Figma, Notion, CRM systems, and analytics dashboards to streamline operations and scalability. • Built data-driven demand generation strategies combining content, performance marketing, partnerships, and community-led growth initiatives. • Delivered actionable performance insights by analyzing behavioral metrics, improving conversion-focused messaging and campaign ROI. • Designed and maintained user-centric product experiences, translating complex requirements into intuitive flows, wireframes, prototypes, and scalable UI systems. • Improved activation, engagement, and retention metrics through usability testing, experimentation, and cross-functional collaboration with product and engineering teams.

Education

Master's degree, Marketing, ITM Group of Institutions

Bachelor of Commerce - BCom, Business/Commerce, General, The Maharaja Sayajirao University of Baroda