---
title: "Sankalp Srivastava - Manager — Commercial Analytics & Forecasting in Gurugram | Tal"
description: "Meet Sankalp Srivastava, Pharma Commercial Analytics Leader | Forecasting, Insights & AI | US, EU & APAC | 10 Yrs | ZS Associates | Ex-Abbott Brand Manager based in Gurugram. AI stack includes claude code, claude, and lovable."
image: "https://tal.club/meet/sankalp-srivastava/share-image"
---

# Sankalp Srivastava on Tal

## Headline

Pharma Commercial Analytics Leader \| Forecasting, Insights & AI \| US, EU & APAC \| 10 Yrs \| ZS Associates \| Ex\-Abbott Brand Manager

## About

Most analytics leaders understand the numbers\. Fewer understand the commercial decision the numbers are meant to support\. After 10 years of building forecasting models, market research programs, and AI\-driven insights for some of the world's largest pharmaceutical companies — and 18 months managing brand P&L at Abbott — I have learned to work both sides of that table\. At ZS Associates, I have led commercial analytics engagements across the full spectrum of pharma commercial operations — demand forecasting, launch analytics, patient\-based modeling, persistence and compliance analysis, brand performance tracking, and primary market research\. My work has spanned US, EU, and APAC markets, and I have partnered directly with brand teams, commercial ops leaders, and C\-suite stakeholders at leading global biopharma organizations — including in\-person engagement at their US headquarters offices\. The therapy areas I know best are immunology, oncology, rare disease, and specialty pharma\. What makes my background uncommon is the Abbott chapter\. As a Brand Manager, I sat on the receiving end of analytics — owning a INR 70 Cr brand portfolio, making commercial decisions, and knowing firsthand what was missing when the data arrived late, unclear, or disconnected from the business question\. That experience permanently changed how I design and deliver analytics\. I build for the decision, not the dataset\. On the leadership side, I have grown from individual contributor to leading a team of 45\+ across analytics and consulting, owned multi\-million dollar client relationships, and contributed to $15M in business wins at a 90% proposal conversion rate\. I have also built AI\-driven capabilities into commercial analytics workflows in recent years — including agentic AI architectures for automated insight generation, NLP interfaces, and forecasting platform modernization — because I believe the future of commercial analytics belongs to leaders who can blend deep domain expertise with modern AI fluency\.

## Location

Gurugram

## AI stack

claude code

claude

lovable

## Work experience

Manager — Commercial Analytics & Forecasting at ZS, Jun 2022 \- Present · 4 yrs 4 mos, Gurugram, Haryana, India, I lead pharma commercial analytics and forecasting engagements for top global biopharma organizations across US, EU, and APAC markets — translating complex commercial questions into analytics that drive brand strategy, launch planning, and business decisions\. COMMERCIAL ANALYTICS & CLIENT LEADERSHIP Led demand forecasting for brands from $1Bn–$14Bn: patient\-based models, epidemiology filters, treatment rates, share modeling, and net revenue build\-up used directly in annual commercial planning\. Designed persistence, compliance, and brand performance analytics across immunology, oncology, rare disease, and specialty pharma\. Managed global brand KPI programs across 20\+ markets; engaged in\-person with US brand teams at their headquarters in New York and Boston\. Delivered predictive analytics models achieving 15% client ROI; contributed to $15M in wins at 90% proposal conversion rate\. AI & PLATFORM INNOVATION Led end\-to\-end deployment of an agentic AI\-powered next\-generation forecasting platform for a top\-5 global pharma client — replacing a legacy Excel\-based forecast process with an AI\-native architecture featuring autonomous agents, scenario alignment workflows, and NLP interfaces\. Platform is in active expansion across additional business units and geographies\. Co\-led FORWARD, a cloud\-native forecasting platform scaled to 1,300\+ global users — 30% cost reduction, 70% faster delivery\. TEAM & BUSINESS LEADERSHIP Scaled team from 10 to 45\+ over 5 years; fast\-tracked from Consultant to Manager; awarded 4x for outstanding delivery\.

Business Consultant at ZS, Dec 2019 \- Jun 2022 · 2 yrs 7 mos, Gurugram, Haryana, India

Brand Manager \(Country\) — Consumer & Pharmaceutical at Abbott, Jun 2018 \- Dec 2019 · 1 yr 7 mos, Mumbai, Maharashtra, India, This role is the core differentiator in my profile: I was the customer that analytics teams were trying to serve\. Owning a INR 70 Cr brand portfolio permanently changed how I think about and deliver commercial analytics\. • Promoted from Area Sales Manager to Country Brand Manager within 6 months — full P&L ownership across 3 global Abbott brands in consumer and pharmaceutical segments valued at INR 70 Cr\. • Designed 3\-year brand roadmaps integrating ethical and commercial marketing strategies; recognized as Best Performing Brand Manager for H1 2019 \(target achievement >105%\)\. • Spearheaded territory expansion in Mumbai, unlocking INR 1 Cr/month sales potential and cracking 5 new institutional accounts\. • Executed omnichannel marketing strategies across digital platforms, mobile apps, radio, print, and retail promotions — driving 8% quarter\-on\-quarter sales growth\. • Built GTM strategy for a French luxury beauty brand \(Avene\) across 50\+ modern trade stores and 2 e\-commerce channels pan\-India\. • Identified real\-time analytics gaps in field sales reporting and recommended a digital interface for seamless sales planning — an insight that directly shaped my subsequent analytics career\.

Business Analyst — Pharma Forecasting & Market Research at ZS, May 2014 \- Apr 2016 · 2 yrs, Gurgaon, • Delivered demand forecasting models for US and EU pharmaceutical clients — translating patient flow, competitive dynamics, and channel behavior into commercial planning inputs\. • Designed and executed primary market research for US, EU, and Middle East markets — including HCP surveys, patient journey studies, and brand perception research\. • Supported brand planning and sales force sizing projects for US pharma clients using customer segmentation and territory analytics\. • Developed customer insights covering treatment patterns, prescriber archetypes, and switching behavior — used to inform launch strategy and lifecycle management\.

Senior Associate — PMO & Analytics at GENPACT, Nov 2013 \- Apr 2014 · 6 mos, Gurugram, Haryana, India, • Financial management and analytics oversight for the $40M Insurance vertical\. • Developed analytics solutions for business units to improve decision\-making and planning\. • Managed cross\-functional reporting including incident management, utilization trends, and delivery dashboards\.

## Education

Master of Business Administration \- MBA, Marketing/Marketing Management, General, Narsee Monjee Institute of Management Studies, Mumbai

Bachelor of Technology, Computer Science, National Institute of Technology Raipur

[View the original profile](https://tal.club/meet/sankalp-srivastava)

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