---
title: "Sankalp Rohatgi - Sr. Director, Head of Growth in Bengaluru | Tal"
description: "Meet Sankalp Rohatgi, Driving Profitable Growth @ Groww | Fintech & Consumer Tech | Scaled 0-​>100x | CAC ↓ | LTV ↑ | Ex MPL, Domino’s, OYO, Ola, Airtel, HP | IIFT Alum based in Bengaluru. AI stack includes claude, gemini, and openai."
image: "https://tal.club/meet/sankalp-rohatgi/share-image"
---

# Sankalp Rohatgi on Tal

## Headline

Driving Profitable Growth @ Groww \| Fintech & Consumer Tech \| Scaled 0\-​>100x \| CAC ↓ \| LTV ↑ \| Ex MPL, Domino’s, OYO, Ola, Airtel, HP \| IIFT Alum

## About

I love to solve customer problems, either through incremental improvements or new product/service launches\. I enjoy planning, creating, scaling and optimizing key business lines to accelerate growth\. To accomplish this, I focus on delivering key outcomes, building amazing teams and quickly adapting to new learnings\. I never shy from the unknown; actually taking up new projects excites me the most\! Over the past 15\+ years, I have been fortunate to work in a mix of hyper growth start\-ups and well established Fortune 500 MNC's\. I have gained considerable expertise in Category Management, Marketing \(esp\. Online\), Sales, Operations and Product Management\. This has taught me the following about myself: 1\) I can successfully scale\-up businesses from 0 to 1 and further X to 10X \- I believe in customer\-centricity and the power of a virtuous cycle \- I excel at the execution of big bets within given constraints \- I have a strong bias for action and prioritize accordingly 2\) I can align, lead and grow world\-class teams from 10 to 100 \- I enjoy interacting with a diverse set of people \- I love to ensure that the team wins, and they know it \- The buck always stops with me 3\) I strive to be a better person, daily \- I believe in versatility, thus I am constantly learning \- I look to solve new problems through the first\-principles approach \- I focus on making the right decisions; but not afraid to improvise along the way When I am not working, I am usually spending time with my kids, reading what's new in the business world, improving my poker skills, playing badminton, watching war\-documentaries, listening to classic rock/metal and drinking lots of coffee\. Professional Skills Growth \| Performance Marketing \| Digital Marketing \| Category Management \| CRM \| CLM \| Revenue Management \| Online Marketing \| Supply Operations \| Product Management \| International Launch \| Metasearch \| Hiring \| Team Development \| Market and Pricing Analysis \| Strategic Planning \| Business Development Industry Knowledge Financial Services \| Online Gaming \| Food & Beverages \| Travel & Hospitality \| Ride\-Sharing \| Telecom \| Consumer IT Products \| FMCG

## Location

Bengaluru

## AI stack

claude

gemini

openai

ChatGPT

## Work experience

Sr\. Director, Head of Growth at Groww, India, Sep 2023 \- Present · 3 yrs 2 mos, Bengaluru, Karnataka, India, Drive Profitable Growth via Acquisition, Engagement, SEO & Content and Analytics\. \- Lead growth strategy across Investment, Credit and AMC businesses across channels \- Own user growth with a focus on CAC\-LTV within payback guard\-rails \- Create engagement initiatives off\-app and on\-app to drive long\-term retention \- Drive organic traffic through SEO & AEO by delivering value \- Own, Test and Iterate on messaging to drive efficiencies at scale \- Partner with product, tech and data teams to optimize onboarding, KYC, and reactivation workflows \- Build and mentor a cross\-functional growth team along with Mar\-tech capabilities

Head of Growth at Mobile Premier League \(MPL\), Nov 2021 \- Sep 2023 · 1 yr 11 mos, Bengaluru, Karnataka, India, Spearheaded Growth via Performance Marketing, CRM, SEO, App Optimization, Data Driven Analytics for the Real Money Gaming Business in India \- Owned \~$XX mn spends across key performance channels \(Meta, Google, DSP’s, Programmatic, Affiliates, OEM’s & Partnerships\), CRM \(PNs, SMS, WA, IVRs\) and SEO with a focus on RoAS \- Delivered XX% user growth, with YY% lesser spends base in 2022\-23 \- Core\-team member to launch Gaming IP events quarterly to drive DAU & revenue growth \- Launch 'Activation' workstream model to enhance D7 retention % and reduce payback period \- Setup a LTV\-CAC framework for new users to deliver XX months payback \(100% improvement YoY\) \- Evaluated & setup alternate channels of growth through Mar\-tech to enhance user CPI & LTV \- Developed playbook, and unlocked organic growth through proactive Android and iOS Store Optimisation \- Built data\-led experimentation culture with A/B testing across performance, onboarding and lifecycle management workstreams

Head \- CRM & App Growth at Domino's, Nov 2020 \- Oct 2021 · 1 yr, Noida, Uttar Pradesh, India, Drive consistent user growth across digital / owned channels \- Own Daily Traffic on Direct channels \(App & Web\) through customer campaigns across Push Notifs, SMS, Whatsapp & Email with a team of \~10 members \- Designed, Tested and Launched Domino’s India’s loyalty program 'Cheesy Rewards', driving a X% increase in repeat orders and retention \- Revamped the Digtial CRM/CLM framework including Marketing Automation tool modernisation, and built cohort based communication across channels delivering yy% retention uplift\. \- Own Offer Management P&L, and developed integrated user segmentation models to drive conversion efficiency and retention/payback effectiveness \- Built digital capabilities to constantly innovate \(Email\) & unlock new channels \(Web CRM\) \- Partnered with Product and Data teams to improve app engagement and reduce churn

Global Pricing Operations Head at OYO, May 2020 \- Nov 2020 · 7 mos, On\-site, Headed Global Pricing Operations across 15\+ countries in South East Asia, Japan, Middle East, Europe & Latin America through a 14 member team consisting of Pricing Managers, Analysts & Ops Executives 1\. Leading region\-specific pricing extraction strategies to drive business growth 2\. Own, track and improve Avg\. Room Rate \(ARR\) across geo's

Director, CRM & Meta at OYO, Dec 2018 \- Apr 2020 · 1 yr 5 mos, Gurugram, Haryana, India, I headed the Customer Relationship/Lifecycle Management & Meta Search Business \(Google, TripAdvisor, Trivago, Skyscanner et al\) for South Asia\. My key deliverables are: 1\. Drive Traffic ie\. Daily & Monthly Active Users on our Direct channels \(App & Web\) through campaigns on Push Notifs, SMS, Whatsapp, and Email\. I lead a 9 member team with a diverse set of competencies to manage the same\. 2\. Optimize ROI and scale\-up Meta Search channels coverage across geographies\. Within 3 months of joining, I had set up an exciting team \(\~16 members\) of highly motivated and intelligent individuals who were responsible for establishing the business in 20\+ countries while continuously improving in home markets\. Presently, our 10 member team focuses on the South Asia market\. 3\. Head strategic projects on driving Referrals, User Engagement, Segmentation, Retention & Anti\-Fraud Capability buildup

Associate Director \- International Expansion at Ola \(ANI Technologies Pvt\. Ltd\), Aug 2017 \- Dec 2018 · 1 yr 5 mos, Remote, I headed the Launch Operations Readiness in international markets for Ola\. My 5 member all\-star team was responsible for research in >15 countries, business case creation & sign\-off and consequently kick\-starting operations in new geographies\. Successfully launched markets include Australia, NZ, Wales, and England\. Key highlights: 1\. End to End Evaluation of multiple geographies for the ride\-sharing industry 2\. Business plan creation and P&L projections for viability in select geographies 3\. Closely engaged with local regulatory ministries/associations for compliance and approvals 4\. Hired and groomed 30\+ members across 3 countries in Supply/Launch Operations 5\. Created product BRD's for feature localization and improvements in our driver/customer app 6\. Collaborated with Marketing/Revenue/Process Excellence teams on the value proposition, pricing and business processes to ensure quality 7\. Led initial local supply onboarding activities through a mix of online/offline marketing

Senior Category Manager at Ola \(ANI Technologies Pvt\. Ltd\), Mar 2016 \- Jul 2017 · 1 yr 5 mos, India, I headed the categories \(value\+premium\) for Ola in Bengaluru region\. I started with PRIME re\-launch and quickly scaled up to launching other categories from Supply/Operations front\. During my stint, Bengaluru region achieved a high 200k rides daily from 8 categories \(growth of 4X in 1\.5 years\) Key Deliverables: \- Responsible for daily total rides and P&L of categories \- Creation and execution of the supply growth plans and maintaining density across geo\-hashes \- Cross functional collaboration and ensuring timely interventions across Demand, Supply, Product & Quality functions \- Life\-Cycle management – Inception, Planning, Launch, Monetization of category launches \- Day\-to\-day operations & process management to ensure alignment with business KPI’s

## Education

Master of Business Administration \(MBA\), Marketing, Indian Institute of Foreign Trade

B\.Tech, Computer Science Engineering, Jamia Millia Islamia

[View the original profile](https://tal.club/meet/sankalp-rohatgi)

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