Headline

Driving Profitable Growth @ Groww | Fintech & Consumer Tech | Scaled 0-​>100x | CAC ↓ | LTV ↑ | Ex MPL, Domino’s, OYO, Ola, Airtel, HP | IIFT Alum

About

I love to solve customer problems, either through incremental improvements or new product/service launches. I enjoy planning, creating, scaling and optimizing key business lines to accelerate growth. To accomplish this, I focus on delivering key outcomes, building amazing teams and quickly adapting to new learnings. I never shy from the unknown; actually taking up new projects excites me the most! Over the past 15+ years, I have been fortunate to work in a mix of hyper growth start-ups and well established Fortune 500 MNC's. I have gained considerable expertise in Category Management, Marketing (esp. Online), Sales, Operations and Product Management. This has taught me the following about myself: 1) I can successfully scale-up businesses from 0 to 1 and further X to 10X - I believe in customer-centricity and the power of a virtuous cycle - I excel at the execution of big bets within given constraints - I have a strong bias for action and prioritize accordingly 2) I can align, lead and grow world-class teams from 10 to 100 - I enjoy interacting with a diverse set of people - I love to ensure that the team wins, and they know it - The buck always stops with me 3) I strive to be a better person, daily - I believe in versatility, thus I am constantly learning - I look to solve new problems through the first-principles approach - I focus on making the right decisions; but not afraid to improvise along the way When I am not working, I am usually spending time with my kids, reading what's new in the business world, improving my poker skills, playing badminton, watching war-documentaries, listening to classic rock/metal and drinking lots of coffee. Professional Skills Growth | Performance Marketing | Digital Marketing | Category Management | CRM | CLM | Revenue Management | Online Marketing | Supply Operations | Product Management | International Launch | Metasearch | Hiring | Team Development | Market and Pricing Analysis | Strategic Planning | Business Development Industry Knowledge Financial Services | Online Gaming | Food & Beverages | Travel & Hospitality | Ride-Sharing | Telecom | Consumer IT Products | FMCG

Location

Bengaluru

AI stack

claude

gemini

openai

ChatGPT

Work experience

Sr. Director, Head of Growth at Groww, India, Sep 2023 - Present · 3 yrs 2 mos, Bengaluru, Karnataka, India, Drive Profitable Growth via Acquisition, Engagement, SEO & Content and Analytics. - Lead growth strategy across Investment, Credit and AMC businesses across channels - Own user growth with a focus on CAC-LTV within payback guard-rails - Create engagement initiatives off-app and on-app to drive long-term retention - Drive organic traffic through SEO & AEO by delivering value - Own, Test and Iterate on messaging to drive efficiencies at scale - Partner with product, tech and data teams to optimize onboarding, KYC, and reactivation workflows - Build and mentor a cross-functional growth team along with Mar-tech capabilities

Head of Growth at Mobile Premier League (MPL), Nov 2021 - Sep 2023 · 1 yr 11 mos, Bengaluru, Karnataka, India, Spearheaded Growth via Performance Marketing, CRM, SEO, App Optimization, Data Driven Analytics for the Real Money Gaming Business in India - Owned ~$XX mn spends across key performance channels (Meta, Google, DSP’s, Programmatic, Affiliates, OEM’s & Partnerships), CRM (PNs, SMS, WA, IVRs) and SEO with a focus on RoAS - Delivered XX% user growth, with YY% lesser spends base in 2022-23 - Core-team member to launch Gaming IP events quarterly to drive DAU & revenue growth - Launch 'Activation' workstream model to enhance D7 retention % and reduce payback period - Setup a LTV-CAC framework for new users to deliver XX months payback (100% improvement YoY) - Evaluated & setup alternate channels of growth through Mar-tech to enhance user CPI & LTV - Developed playbook, and unlocked organic growth through proactive Android and iOS Store Optimisation - Built data-led experimentation culture with A/B testing across performance, onboarding and lifecycle management workstreams

Head - CRM & App Growth at Domino's, Nov 2020 - Oct 2021 · 1 yr, Noida, Uttar Pradesh, India, Drive consistent user growth across digital / owned channels - Own Daily Traffic on Direct channels (App & Web) through customer campaigns across Push Notifs, SMS, Whatsapp & Email with a team of ~10 members - Designed, Tested and Launched Domino’s India’s loyalty program 'Cheesy Rewards', driving a X% increase in repeat orders and retention - Revamped the Digtial CRM/CLM framework including Marketing Automation tool modernisation, and built cohort based communication across channels delivering yy% retention uplift. - Own Offer Management P&L, and developed integrated user segmentation models to drive conversion efficiency and retention/payback effectiveness - Built digital capabilities to constantly innovate (Email) & unlock new channels (Web CRM) - Partnered with Product and Data teams to improve app engagement and reduce churn

Global Pricing Operations Head at OYO, May 2020 - Nov 2020 · 7 mos, On-site, Headed Global Pricing Operations across 15+ countries in South East Asia, Japan, Middle East, Europe & Latin America through a 14 member team consisting of Pricing Managers, Analysts & Ops Executives 1. Leading region-specific pricing extraction strategies to drive business growth 2. Own, track and improve Avg. Room Rate (ARR) across geo's

Director, CRM & Meta at OYO, Dec 2018 - Apr 2020 · 1 yr 5 mos, Gurugram, Haryana, India, I headed the Customer Relationship/Lifecycle Management & Meta Search Business (Google, TripAdvisor, Trivago, Skyscanner et al) for South Asia. My key deliverables are: 1. Drive Traffic ie. Daily & Monthly Active Users on our Direct channels (App & Web) through campaigns on Push Notifs, SMS, Whatsapp, and Email. I lead a 9 member team with a diverse set of competencies to manage the same. 2. Optimize ROI and scale-up Meta Search channels coverage across geographies. Within 3 months of joining, I had set up an exciting team (~16 members) of highly motivated and intelligent individuals who were responsible for establishing the business in 20+ countries while continuously improving in home markets. Presently, our 10 member team focuses on the South Asia market. 3. Head strategic projects on driving Referrals, User Engagement, Segmentation, Retention & Anti-Fraud Capability buildup

Associate Director - International Expansion at Ola (ANI Technologies Pvt. Ltd), Aug 2017 - Dec 2018 · 1 yr 5 mos, Remote, I headed the Launch Operations Readiness in international markets for Ola. My 5 member all-star team was responsible for research in >15 countries, business case creation & sign-off and consequently kick-starting operations in new geographies. Successfully launched markets include Australia, NZ, Wales, and England. Key highlights: 1. End to End Evaluation of multiple geographies for the ride-sharing industry 2. Business plan creation and P&L projections for viability in select geographies 3. Closely engaged with local regulatory ministries/associations for compliance and approvals 4. Hired and groomed 30+ members across 3 countries in Supply/Launch Operations 5. Created product BRD's for feature localization and improvements in our driver/customer app 6. Collaborated with Marketing/Revenue/Process Excellence teams on the value proposition, pricing and business processes to ensure quality 7. Led initial local supply onboarding activities through a mix of online/offline marketing

Senior Category Manager at Ola (ANI Technologies Pvt. Ltd), Mar 2016 - Jul 2017 · 1 yr 5 mos, India, I headed the categories (value+premium) for Ola in Bengaluru region. I started with PRIME re-launch and quickly scaled up to launching other categories from Supply/Operations front. During my stint, Bengaluru region achieved a high 200k rides daily from 8 categories (growth of 4X in 1.5 years) Key Deliverables: - Responsible for daily total rides and P&L of categories - Creation and execution of the supply growth plans and maintaining density across geo-hashes - Cross functional collaboration and ensuring timely interventions across Demand, Supply, Product & Quality functions - Life-Cycle management – Inception, Planning, Launch, Monetization of category launches - Day-to-day operations & process management to ensure alignment with business KPI’s

Education

Master of Business Administration (MBA), Marketing, Indian Institute of Foreign Trade

B.Tech, Computer Science Engineering, Jamia Millia Islamia