Headline

B2B Tech Marketing | AI, Cloud & Healthcare | The Spirited Marketer

About

Ten years ago, I entered B2B marketing and noticed a recurring problem: companies were building genuinely powerful technology but often struggled to explain why it should matter to the person buying or using it. AI, cloud, analytics and emerging technologies can be extraordinarily complex. My work has been about closing the distance between what the technology can do and why someone should care. Today, I lead field marketing at Brillio across Hi-Tech and Healthcare & Life Sciences, working at the intersection of industry GTM, account-based marketing, strategic alliances and sales. Over the years, I've built ABM capabilities from the ground up, taken AI propositions to market, run full-funnel GTM programs with AWS and NVIDIA, worked on co-marketing motions with Microsoft and ServiceNow, and translated complex technologies ranging from Computer Vision and 5G to GenAI into propositions buyers can understand and act on. Along the way, I've become increasingly interested in something beyond campaigns: the system underneath marketing. How do you connect account intelligence, buyer signals, content, technology, partnerships and sales priorities so that marketing becomes more relevant, measurable and useful to the field? That is probably the simplest way to describe how I work: systems thinking applied to marketing. I like building frameworks that outlast a campaign. I like understanding an account before marketing to it. I like finding the simple human story buried inside a complicated technology proposition. And increasingly, I'm experimenting with AI and agentic workflows to remove the operational friction that prevents marketers from doing those things well. One result I'm particularly proud of is 11x faster execution, achieved not simply by doing more, but by redesigning the system underneath the work. I explore some of these ideas through The Spirited Marketer, where I write about marketing, technology and mindfulness, and occasionally question some of the things our profession has learned to accept as best practice. Outside work, you'll often find me in the mountains. Mountains have taught me something that applies surprisingly well to marketing: preparation compounds, shortcuts eventually reveal themselves, and reaching the top is rarely the most interesting part of the journey. If you're working at the intersection of B2B technology, AI, GTM, ABM, healthcare or marketing transformation, I'd be glad to connect.

Location

Greater Bengaluru Area

AI stack

claude

gemini

notion

openai

replit

Microsoft Copilot

Work experience

Field Marketing - Technology, Healthcare & Life Sciences | Partner Marketing - Open AI at Brillio, Jun 2024 - Present · 2 yrs 5 mos, Greater Bengaluru Area, I help turn Brillio’s technology capabilities into account-level commercial conversations. I lead GTM and industry marketing programs spanning Healthcare & Life Sciences, Technology business, ABM, strategic alliances, field marketing and AI-enabled marketing operations. My work connects industry propositions, strategic accounts, partner ecosystems and market signals to help sales teams identify the right buyers, conversations and opportunities. This includes building account-based growth programs, shaping industry narratives and propositions, activating Microsoft and OpenAI alliance motions, driving executive and event-led engagement, and developing AI-enabled workflows that make account intelligence more actionable for Client Partners. Increasingly, my focus is on moving marketing from campaign execution to an intelligence-driven GTM system, connecting account signals, buying groups, content, propositions and sales actions.

Account Based Marketing - CoE at Quantiphi, Jan 2024 - May 2024 · 5 mos, Bengaluru, Built Quantiphi’s foundational ABM capability from the ground up, architecting the technology stack, playbooks, governance, and operating frameworks used to align marketing and sales around the activation of AI solutions within strategic accounts. Operationalized data-driven demand generation at scale, developing unified account and campaign measurement models that translated engagement signals into actionable insights for campaign optimization, account prioritization, and executive decision-making.

Alliance & Partnership Marketing - Amazon Web Services at Quantiphi, May 2022 - Jan 2024 · 1 yr 9 mos, Bengaluru, Led full-funnel GTM programs for 10+ AWS-based AI and GenAI solutions, translating complex technical capabilities into buyer-centric narratives and integrated demand generation programs that influenced $30M+ in pipeline. Led joint partner marketing with AWS and NVIDIA, developing joint GTM programs with partner and field teams, including AWS PDMs and sellers, while driving brand alignment, activation, ROI measurement, and joint success planning. Owned global positioning and GTM articulation for QDOX, a GenAI-powered intelligent document processing solution, shaping its value proposition, messaging, and industry-specific use cases across five sectors.

Marketing Lead - Telecom, Media & Entertainment, Sports and Gaming at Quantiphi, Nov 2020 - May 2022 · 1 yr 7 mos, Bangalore Urban, ○ Led the strategic development of a human-centric narrative for advanced AI offerings (Computer Vision, Player Analytics), translating complex features into clear benefits for global product launches (e.g., NAB Show, SportsPro AI Summit). ○ Drove the GTM and positioning for emerging network solutions (5G MEC) and Responsible AI for Gaming controls, developing the messaging framework to address ethical application and end-user value. ○ Executed integrated marketing campaigns and events, contributing to $20M+ pipeline growth and expanding reach to key clients in the Media & Sports Tech industry.

Content Marketing Lead at AthenasOwl, Apr 2020 - Nov 2020 · 8 mos, Mumbai, Owned and managed the end-to-end content touchpoints for Media Intelligence offerings, serving as the voice of the product and crafting thought leadership designed to position complex solutions for market adoption. Developed thought leadership blogs, case studies, and sales enablement assets for the Media Intelligence portfolio.

Senior Lead Consultant at Birlasoft, Jul 2019 - Apr 2020 · 10 mos, New Delhi Area, India, Managed client engagements for Media & Entertainment projects, ensuring delivery of technology solutions aligned with business objectives. Coordinated with cross-functional teams to implement digital transformation initiatives, including cloud and AI-based solutions. Provided consulting support for solution design, process optimization, and adoption of emerging technologies within the Media & Entertainment domain.

Assistant Manager at Birlasoft, Apr 2018 - Jun 2019 · 1 yr 3 mos, Noida Area, India

Sales Engineer at Johnson Controls-Hitachi Air Conditioning India Limited, Apr 2015 - Jun 2016 · 1 yr 3 mos, Bengaluru Area, India

Education

Post Graduate Diploma in Management - Communications, Marketing Analytics & Brand Management, MICA | The School of Ideas

Executive Post Graduate Programme, Data Science, International Institute of Information Technology Bangalore

Public links

github: https://github.com/sankalp-design