Headline

Commercial Director & Revenue Growth Leader| AI-Driven Growth (Ex-Mashreq) | FinTech, NeoBanks | Enterprise Account Growth & Partner Ecosystems| Google/Meta Certified| Lead Generation Expert| Client Relations|CXO pitches

About

I’m a business-first growth and digital marketing leader with 12+ years of experience building revenue-led marketing systems across Banking, FinTech, SaaS, Telecom, Travel, and Enterprise Technology. My career has been shaped by scaling complex, high-value acquisition engines across both B2C and B2B ecosystems, from managing large enterprise marketing portfolios at Mashreq Bank to building AI-native demand generation systems at Zapcom. At Mashreq, I led digital growth across premium banking, investments, insurance, liabilities, and SME banking, managing AED 50M+ in annual budgets and driving AED 300M+ in attributed acquisition revenue. I’ve built full-funnel performance systems across paid media, CRM, lifecycle marketing, affiliate ecosystems, and customer journey optimization, with a strong focus on improving CAC, LTV, and revenue efficiency. At Zapcom, I transitioned this experience into B2B SaaS and enterprise growth, building global demand generation frameworks across MENA, Europe, and the Americas. My work today spans ABM, paid acquisition, AI-powered GTM systems, product-led growth, and revenue automation. Highlights: → AED 300M+ attributed revenue across banking products → AED 50M+ annual budget ownership → $12M+ revenue scaled through performance-led growth programs → 420+ B2B SQLs generated in 60 days through ABM and AI-led funnels → 19.6x ROAS delivered across high-value campaigns → 32% CAC reduction through predictive segmentation and retargeting → Built multi-market growth engines across MENA, EU, and the Americas My expertise spans: • Digital Acquisition & Performance Marketing • Retail Banking & Wealth Product Growth • Enterprise SaaS Demand Generation • ABM & Pipeline Acceleration • Paid Search, Paid Social, Programmatic, LinkedIn, Meta & CRM • Customer Lifecycle & Retention Strategy • Marketing Automation & AI-led Growth Systems • Revenue Operations & Funnel Optimization Marketing should be accountable to pipeline, revenue, and customer value, not just awareness. Open to leadership opportunities across Digital Marketing, Growth, Demand Generation, Performance Marketing, Customer Acquisition, and GTM Strategy, especially within Banking, FinTech, SaaS, and Enterprise Technology. Let’s connect if you’re building the future of growth, customer experience, and digital transformation.

Location

Bengaluru

AI stack

claude code

codex

elevenlabs

kimi

n8n

Work experience

Group Head of Marketing at ZapCom Group Inc, Nov 2024 - Present · 2 yrs, Dallas, TX, With over a decade of experience in the FinTech, EdTech, Telecom and IT sectors, I combine data-driven decision-making with creative storytelling to transform complex challenges into marketable success stories. My leadership is rooted in delivering results that matter – from growing brand equity to generating measurable ROI. As the Global Head of Marketing for Zapcom group, I’m responsible for: • Spearheading marketing strategy and operations across Europe, MENA, and North America. • Driving brand growth and visibility through innovative, data-driven campaigns. • Collaborating with leadership to align marketing with revenue and business goals. • Standardized global brand guidelines and communication to ensure consistency and impact across markets. • Launching GTM strategies across geographies Collaboration is at the heart of my approach. Working closely with the Sales and Leadership teams, I align marketing strategies with revenue objectives to fuel sustained growth. My expertise in digital marketing, performance campaigns, and lead generation enables me to unlock new opportunities, creating tailored solutions that resonate with diverse audiences globally. Connect to discuss growth strategies, market insights, and transformative leadership in global marketing.

Head of Digital Marketing for Investments, Mashreq Liabilities, Gold and Insurance at Mashreq Bank, Mar 2021 - Nov 2024 · 3 yrs 9 mos, Dubai, United Arab Emirates

Head Of Digital Marketing at Turnkeyz, Jan 2019 - Mar 2021 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Senior Manager at ClassKlap, Oct 2015 - Jan 2019 · 3 yrs 4 mos, Bengaluru Area, India, Led a team of 6 managers to achieve marketing and sales goals, including lead generation and application purchase

Zonal Manager, B2B Sales at airtel, Mar 2014 - Oct 2015 · 1 yr 8 mos, bangalore, Significant work on Churn Reduction Pipeline Management for the team and self Onboarding of Channel partners, negotiating on pricing, Payment terms Develop and Strategize for partners to achieve their targets with given sales resources Acquisition of medium and large businesses Ensure company level metrics adherence at every level of the team Review sales processes, pipeline and work on Acquisition Planning Identify new opportunities with existing accounts by becoming expert in their evolving needs and reducing customer churn Analyze business trends and ensure payouts and positive ROI for partners

Education

PGPM+MBA, Marketing/Marketing Management, General, Vanguard Business School

Bachelor of Technology (B.Tech.), Electronics and Instrumentation, Techno India College of Technology

Public links

buildwithsankalp.github.io: https://buildwithsankalp.github.io/marketing_portfolio/