Headline

Freelance Visual & Brand Designer | 8+ Years across Fintech, FMCG & Communications | Ex-PhonePe

About

I turn brand strategy into visual stories that stick. With over 8 years of experience in brand design, marketing communications, and visual storytelling, I specialise in crafting cohesive brand identities, CRM creatives, and offer banners that drive engagement — most recently as a Brand Designer at PhonePe, where I worked across 20+ partner brands within the app ecosystem. My toolkit spans brand design, visual communication, typography, and campaign design, with a strong foundation in design thinking from my MA in Visual Communication at Srishti Institute of Art, Design & Technology. Currently freelancing and open to full-time brand or visual design roles where creativity meets purpose. 📂 Portfolio: https://sanjna-vishwanath.my.canva.site/ 📩 sanjna.vishwanath@gmail.com

Location

Bengaluru

AI stack

antigravity

codex

Work experience

Brand Designer at Bake.Sift.by.Sanjna, May 2026 - Present · 4 mos, Leveraged Pastry Chef certification from IIPC by IIHM to establish and manage a weekend home-baking venture, encompassing brand design, language development, and culinary execution. Crafted the brand identity for an elevated customer satisfaction and contributed to increased weekend sales revenue for Bake.Sift.by.Sanjna by handling the social media.

Freelance Graphic Designer at Freelance, Dec 2024 - Present · 1 yr 9 mos, Bengaluru, Working with independent clients on brand identity projects — including logo design, brand guidelines, and visual identity systems Translating client briefs into distinctive brand identities that reflect their vision and audience Tools: Adobe Illustrator, Figma, Photoshop

Brand Designer at PhonePe, Jul 2022 - Dec 2024 · 2 yrs 6 mos, Bengaluru, Designed CRM creatives and offer banners for 20+ partner brands featured within the PhonePe app, ensuring alignment with both PhonePe's brand guidelines and partner brand identities Managed end-to-end creative production for high-volume campaign requests, maintaining consistency across multiple concurrent brand partnerships Collaborated with marketing and product teams to translate business briefs into compelling visual assets for in-app placements Tools: Adobe Illustrator, Figma, Photoshop

Graphic Design Manager at Nyumi, Jul 2021 - Jul 2022 · 1 yr 1 mo, Mumbai, Led brand identity and visual design for a D2C wellness brand, shaping the brand's visual language across digital and print touchpoints Created social media creatives and campaign visuals that supported product launches and seasonal marketing pushes Designed print media collaterals including packaging support materials, ensuring cohesive brand expression across offline and online channels Managed design briefs end-to-end, from concept to final delivery, in a fast-paced startup environment

Manager at Ikaria Wellness Pvt. Ltd., Jul 2021 - Jul 2022 · 1 yr 1 mo, Oversaw all design and motion graphics as an individual contributor Design Manager at Nyumi, maintaining close alignment with the social media team. Produced the brand film and managed social media content, product catalogs, and Amazon store collateral. Directed a creative design team in developing novel wellness product packaging and branding strategies, achieving a 30% increase in market engagement and enhancing brand recognition for Ikaria Wellness Pvt. Ltd.

Education

Master of Arts - MA, Design and Visual Communications, General, Srishti Institute of Art, Design and Technology

BJMC, Journalism and Mass Communication, MBICEM