---
title: "Sanjna Manoj - Marketing Manager in Bengaluru | Tal"
description: "Meet Sanjna Manoj, Marketing Manager based in Bengaluru. AI stack includes claude, Canva Magic Studio, and ChatGPT."
image: "https://tal.club/meet/sanjna-manoj/share-image"
---

# Sanjna Manoj on Tal

## Headline

Marketing Manager

## About

I'm a marketing professional with a hybrid background in product and brand marketing, having worked on communications, creatives, strategy, UI/UX Design flows and more in companies across insurance, fintech, food delivery and pharmaceuticals sectors\.

## Location

Bengaluru

## AI stack

claude

Canva Magic Studio

ChatGPT

Figma Make

Microsoft Copilot

## Work experience

Marketing Manager at Digit Insurance, Jun 2025 \- Jul 2026 · 1 yr 2 mos, \-Currently working on automating and optimising all projects using AI\. \-Using FIGMA Make to create innovative first draft UI designs for website and app journeys\. \-Creating first draft of designed creatives and documents using FIGMA Make and Canva\. \-Using CoPilot Studio and ChatGpt to craft communications \(email, WhatsApp and sms\) faster \- while also ensuring brand tone and customer understanding is maintained\. \-Creating Agents using AI to automate tasks \- hence cutting down the time per task but also optimising team bandwidth\.

Deputy Manager Marketing at Digit Insurance, Oct 2023 \- Jun 2025 · 1 yr 9 mos, Bengaluru, Karnataka, India, \- Built the communication journey for all Transactional and Operational scenarios for Life Insurance, including fixing trigger points and communication frequency \-Creating creative sales copies \- for banners, leaflets, and other collaterals to be used in the market \- Crafted email, SMS and Whatsapp communication\. This is being optimized continuously after analyzing open and click\-through rates \- Conceptualized the policy docket for the 2 new products launched by the company \- including cover page, envelope and other pages created to simplify the document for the customer \- Strategized on how to simplify the policy document and increase it's readability quotient \- Building the CRM journey including designing the customer dashboard with the UI/UX team and working on communication for dropouts and renewals\. \- Conceptualizing nudges and info buttons to make the customer journey easier on website and app \- Working on insurance agent portal communication and design \- and understanding the insurance journey from the Agent's perspective

Associate Marketing Specialist \- Special Projects at talabat, Jul 2022 \- Apr 2023 · 10 mos, Dubai, United Arab Emirates, \- Conceptualized and developed product features like individual vs group buying, coupon codes, and recipe banners\. \- A/B Tested and analyzed performance of various consumer journeys on app \- Prepared GTM strategy for launching and operating app for labor camp workers and other labourers in adjacent states\. \- Strategized, planned, and executed marketing campaigns \(avg\. 8 per month\) with direct 64% increase in reactivation of churned customers and 51% more new customer acquisition compared to non\-campaign days \- Boosted brand's social media reach by working with \(30\+\) micro\-influencers, executing voucher code partnerships and affiliate marketing projects to increase awareness \- Strategized customer referral contests that increased customer acquisitions by 63% \- Analyzed customer baskets to induce product sampling and purchase \- Idealized and executed offline marketing events across Dubai resulting in 50\+ new customers \- Utilized Adjust deep links for performance tracking of banners, SMS, WhatsApp communications\. \- Introduced product bundling that resulted in 60% higher sales than the previous period and increased conversion rates\. \- Improved product visibility by 30% using tools such as swimlanes and banners on app\. \- Edited and pushed out SMS and push notifications using Infobip and Braze to 50K active customers\. \- Improved SEO metrics by using inbound \- outbound links, keywords, and other tools on the company's website and Google Business Page\. \- Optimized Google Search Ads and Social Media ads, with 3 different ad sets and an average cost per install of 2 Dhs\.

Management Associate \- Marketing at Citi, Jul 2021 \- May 2022 · 11 mos, Bengaluru, Karnataka, India, \- Tracked key email campaign metrics and daily/monthly debit transactions trends on Tableau and used data\-driven ideas to increase the usage of debit cards \(by 25%\) \- Reduced churn rates by conceptualizing and executing segment based revival campaigns\. \- Prepared creative brief for new campaigns and optimize campaign costs across multi\-channel marketing platforms of Citi\. \- Worked with Google ads team to optimize debit card\-related ads \- Devised landing page optimizationn tactics for website\- debit card page for Gold and regular clients \- Worked on SMS pushouts, email pushouts, and other activities pertaining to banking clients\. \- Researched digital marketing trends across various sectors\. Also analyzed communication on various media platforms for Citi India\. \- Competitor analysis of social media platforms in the banking sector to gauge social media usage and patterns \- Increased open rates \(1\.5% to 4%\) and CTR \(from 2\.5 %to 5%\) for Citi's emailers, for cross\-selling, increased card/offer usage, and engagement categories\. Also improved deliverability \(by 8%\) \- Designed 7 ready\-to\-send email templates with the company's partner agency, after A/B testing several templates, revising customer segmentation and targeting methods \- Analyzed the company's brand tone and personality to build a comprehensive guidebook for revamping the email strategy

Marketing Team Lead at MadAhead, Apr 2021 \- Jun 2021 · 3 mos, 1\) Built a tactical marketing plan to increase awareness and quality traffic of the app on social media channels like Facebook, Tumblr and Instagram 2\) Strategized and executed influencer marketing plans for the company \- onboarded 10 influencers 3\) Performed primary research to further understand TG with the objective of increasing app downloads and as part of keyword research 4\) Responsible for SEO performance tracking and reporting; increased company's organic search rankings, overall page speed and unique visitors that month 5\) Analyzed social media account analytics to understand user patterns in order to further optimize the social media spends 6\) Analyzed media patterns of other companies in this space like Duolingo and Wattpad

Cultural Analysis Intern at Domino's, Aug 2020 \- Mar 2021 · 8 mos, 1\)Objective \- to recommend new product innovations for Dominos's snacking segment 2\)Conducted 30\+ in\-depth primary interviews, built discussion guide by analyzing cultural texts 3\)Performed Digital Culture Analysis, competitive analysis and mapping of trends across the years\.

## Education

Post Graduate Diploma in Management, Strategic Marketing and Communications, MICA \| The School of Ideas

Bachelor of Engineering \- BE \(Hons\), Computer Science, Birla Institute Of Technology and Science, Pilani Dubai

[View the original profile](https://tal.club/meet/sanjna-manoj)

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