---
title: "Sanjay Chetty - Regional Business Manager in Bengaluru | Tal"
description: "Meet Sanjay Chetty, Regional Sales Manager – South | Biosensors International | Medical Devices | India, | Growth | Product Launches based in Bengaluru. AI stack includes claude, deepseek, and ChatGPT."
image: "https://tal.club/meet/sanjaykumar-chetty/share-image"
---

# Sanjay Chetty on Tal

## Headline

Regional Sales Manager – South \| Biosensors International \| Medical Devices \| India, \| Growth \| Product Launches

## About

Medical Device &amp; Cardiovascular Business Leader with 20\+ years of experience in sales, business development and commercial leadership, with expertise across Interventional Cardiology and Structural Heart\. Currently serving as Regional Sales Manager – South at Biosensors International, leading regional sales strategy, business growth, team leadership and commercial execution across South India\. My experience spans Coronary Intervention, DES, PCI, TAVI and Structural Heart, with strong expertise in market development, product launches, KOL engagement, distributor management, key accounts and product adoption\. I work closely with cardiologists, hospitals, institutions, distributors and channel partners to strengthen market presence and deliver sustainable business growth\. My strengths include sales leadership, business development, strategic planning, market expansion, team management and commercial execution\. I have completed a one\-year Executive Development Program in General Management from XLRI – Xavier School of Management, along with my pharmaceutical education\. Open to senior opportunities in Medical Devices, Cardiovascular, Structural Heart, Sales Leadership, Business Development and Commercial Management\.

## Location

Bengaluru

## AI stack

claude

deepseek

ChatGPT

## Work experience

Regional Business Manager at Biosensors International India, Feb 2020 \- Present · 6 yrs 9 mos, Directed a high\-performing sales team of 2 Regional Sales Managers and 12 field executives, fostering uniformity in performance and consistently exceeding regional goals\. Held full Profit &amp; Loss \(P&amp;L\) responsibility for South India operations, encompassing budgeting, margin enhancement strategies, and precise sales forecasting to optimize financial performance\. Collaborated with national leadership on nationwide product introductions, pricing strategies, and market penetration initiatives, ensuring alignment with overall business objectives\. Partnered with marketing, clinical, and supply chain teams to seamlessly integrate commercial strategy with operational execution, enhancing efficiency and market responsiveness\. Represented the organization at national and international medical congresses, elevating brand visibility and positioning as a thought leader in the medical device sector\.

REGIONAL SALES MANAGER at Biosensors International Group, Ltd, Feb 2019 \- Present · 7 yrs 9 mos, BANGALORE, Senior medical\-device sales &amp; business development leader with 20\+ years of experience across cardiovascular, interventional cardiology and structural heart businesses\. Proven experience in regional business leadership, sales strategy, market development, distributor management and P&amp;L ownership across South India\. Strong domain expertise across coronary intervention, DES, PCI, TAVI and structural heart, with experience supporting product launches and driving adoption in key institutions\. Experienced in leading 2 Area Sales Managers and 10 indirect employees, building high\-performing teams and strengthening execution across multiple markets\. Skilled in KOL engagement, institutional business development, pricing strategy, tenders, forecasting and strategic account management\. MBA in Marketing &amp; HRD with a B\.Pharmacy background, complemented by executive education from XLRI\.

National Sales Manager at Lepucare India, Oct 2017 \- Mar 2020 · 2 yrs 6 mos, Spearheaded pan\-India sales operations, crafting and executing national sales strategies, optimizing channel partnerships, and driving consistent revenue growth across diverse regions\. Instrumental in establishing Lepucare’s Indian footprint, building the sales infrastructure from the ground up and successfully launching a cardiac product portfolio, including angioplasty devices\. Drove exponential revenue growth by accelerating product adoption in leading cardiac institutions and expanding the customer base across private and government sectors\. Built and managed a national distributor network, onboarding regional partners and aligning them with company performance metrics, resulting in robust market coverage and consistent supply chain performance\. Forged strong strategic alliances with interventional cardiologists, key hospital procurement authorities, and institutional stakeholders to secure business continuity and competitive advantage\. Hired, coached, and led the founding sales team, embedding a results\-driven culture and preparing the team to scale with business expansion\.

National Sales Manager at Lepu Medical Technology \(Beijing\) Co\., Ltd\., Jun 2016 \- Feb 2019 · 2 yrs 9 mos, Bangalore, Advanced from regional to national leadership, overseeing field force expansion and distribution network scale\-up in South India\. Expanded regional hospital coverage with the successful rollout of PCI and Structural Heart product lines Built and strengthened field teams across key South Indian territories to support portfolio penetration Improved South India distribution infrastructure to enhance product availability and market responsiveness Transitioned to national role, aligning regional strategies with company\-wide sales and coverage objectives Cardiac Devices, Sales Expansion, Hospital Coverage, Distribution Strategy, Field Team Development, South India Markets

Regional Sales Manager at Kirloskar Medical Technology, Aug 2015 \- Sep 2017 · 2 yrs 2 mos, Significantly boosted regional sales performance, contributing to the company's overall growth targets\. Successfully maintained and improved customer satisfaction scores in the sales region\.

## Education

Master of Business Administration, Business Administration and Management, General, XLRI Jamshedpur

Master of Business Administration \(MBA\), Marketing, bangalore university

[View the original profile](https://tal.club/meet/sanjaykumar-chetty)

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