Headline

MBA International Business (UBS’26) | Marketing Intern @ Verka | Campus Director – Hult Prize | E-Cell IIT Bombay Campus Ambassador | BBA ’24, Kurukshetra University

About

MBA in International Business graduate from University Business School, driven by a desire to understand global markets, international business dynamics, and the factors shaping business growth in an increasingly interconnected world. My academic and professional experiences have provided exposure to market research, business strategy, consumer behavior analysis, recruitment operations, and stakeholder management. Through internships with Verka Milk Plant and Zimong Software Pvt. Ltd., I worked on projects involving consumer insights, promotional effectiveness, talent acquisition, onboarding, and business process improvement, developing a data-driven and analytical approach to problem-solving. Beyond academics, I have actively contributed to entrepreneurship and leadership initiatives through roles such as Campus Director – Hult Prize, Campus Ambassador for the National Entrepreneurship Challenge (E-Cell IIT Bombay), and Member of the Entrepreneurship Development Cell at UBS Chandigarh. These experiences strengthened my ability to collaborate across teams, manage projects, communicate effectively, and engage diverse stakeholders. I believe that continuous learning, adaptability, and a global perspective are essential for creating meaningful impact in today's business environment. With a strong foundation in business principles and practical experience across multiple functions, I aspire to contribute to organizations operating in dynamic and globally connected markets.

Location

Sirsa

Work experience

Campus Director at UBS' OnCampus Hult Prize - PU, Aug 2025 - Present · 1 yr, • Led campus-wide outreach and promotional initiatives across 78 departments, engaging a student community of 18,000+ and driving participation in one of the world's largest social entrepreneurship competitions. • Spearheaded awareness campaigns, stakeholder engagement, and event coordination to strengthen the competition's visibility and impact within the university ecosystem. • Organized and coordinated judging panels comprising distinguished alumni from Faculty of Management Studies, Punjab Engineering College, and University Business School, facilitating a structured evaluation process. • Mentored and supported 10+ competing teams in refining business ideas, presentations, and social impact propositions. • Collaborated with university authorities, student leaders, and external stakeholders to ensure seamless execution of competition activities and participant engagement.

Deputy Campus Director at UBS' OnCampus Hult Prize - PU, Jan 2025 - Aug 2025 · 8 mos

Senior Member at Entrepreneurship Development Cell, UBS Chandigarh, Jul 2025 - Apr 2026 · 10 mos, • Led social media and creative design initiatives, enhancing the visibility and engagement of EDC activities across campus. • Successfully planned and executed The Founders Quiz (100+ participants) and an inter-college debate competition (70+ entries), driving student participation and entrepreneurial awareness. • Collaborated with cross-functional teams to promote entrepreneurship, innovation, and student engagement through impactful events and digital campaigns.

Graphic Designer at Entrepreneurship Development Cell, UBS Chandigarh, Jan 2025 - Jul 2025 · 7 mos

Campus Ambassador at E-Cell, IIT Bombay, Aug 2025 - Dec 2025 · 5 mos, Mumbai, Maharashtra, India, • Represented Panjab University in a nationwide entrepreneurship network, promoting innovation and startup-related initiatives. • Acted as a liaison between students and E-Cell IIT Bombay, driving awareness and participation in entrepreneurship programs and competitions.

Marketing Intern at Verka, May 2025 - Jul 2025 · 3 mos, Chandigarh, India, • Designed and executed a 120+ respondent consumer survey across Chandigarh Tricity through online and offline channels to evaluate the effectiveness of Verka's promotional strategies. • Conducted a competitive analysis of Verka's promotional mix against key dairy brands including Amul, Mother Dairy, and Vita across print, outdoor, retail, digital, in-store, and influencer marketing channels. • Identified that traditional media channels generated over 70% consumer awareness, while digital and influencer-led campaigns remained below 35%, supporting strategic marketing recommendations. • Conducted field visits to company-operated and franchise-operated booths, retail outlets, and distributor locations to assess channel-level promotional effectiveness and competitor activities. • Analyzed consumer buying behavior and brand touchpoints, delivering actionable insights to enhance brand visibility, customer engagement, and market positioning. • Presented research findings and recommendations to support data-driven marketing decisions and improve promotional ROI.

Human Resources Summer Intern at Zimong Software Private Limited, Jun 2023 - Aug 2023 · 3 mos, Sirsa, Haryana, India, • Streamlined end-to-end recruitment operations by screening 30+ resumes, coordinating interviews, and managing candidate communication, improving hiring efficiency. • Facilitated onboarding and orientation for 5+ new hires, ensuring smooth integration and enhancing employee readiness. • Developed standardized interview evaluation frameworks to support objective and consistent candidate assessments. • Drafted and published role-specific job descriptions across multiple hiring platforms, expanding talent reach and improving candidate quality. • Collaborated with hiring managers to align recruitment activities with organizational workforce requirements.

Education

Master of Business Administration - MBA, International Business, University Business School, Panjab University

Bachelor of Business Administration - BBA, Business Administration and Management, General, Kurukshetra university