Sanjana Choudhary profile photo 1 on Tal

Sanjana Choudhary

Brand Marketing @Supertails | Ex-Viacom18, Sharechat

Bengaluru

5+ years of work experience

Supertails
Jul 20251 yr 3 mosPresent

Bengaluru

- Leading Brand Marketing for Supertails’ e-commerce platform and private labels, along with PR and GTM execution for new product and brand launches, aligning messaging, targeting, and channel mix to maximize brand awareness. - Executed 2 large-scale, integrated brand and digital campaigns across e-commerce and private labels. - Got awarded the silver for our Festive Marketing Campaign at the India Digital Summit - "Ghar Ke Rakshak"
ShareChat
Sep 202410 mosJun 2025

Bengaluru, Karnataka, India

• Unlocked Loreal as an account by conceptualising and executing Maybelline's first 100+ vernacular influencer campaign on the platform. • Led content strategy for key HUL and CCIL brands on Sharechat and Moj. • Got awarded 2 ET Brand Equity awards for a Thums Up campaign on Moj - #ThunderHaiMain
ShareChat
Aug 20231 yr 3 mosOct 2024

Bengaluru

• Developed and executed marketing strategies for brands like BCCI, Diageo, and Binomo, leading to increased content advertising revenue on Sharechat and Moj. • Collaborated with over 100 regional influencers to create engaging campaigns for various industries such as FMCG, BFSI, and M&E. • Educated clients and agencies about the Sharechat Network, unlocking multiple new accounts and driving business growth.
Rupicard
Jan 20234 mosApr 2023

India

Worked on Competition Analysis, Market Research and derived insights to help build and launch the credit card. Created content and devised solutions for the pre-launch phase of the brand.Devised User Acquisition strategies.
Viacom18 Media Private Limited
Jul 20201 yrJun 2021

Mumbai, Maharashtra, India

- Handled end to end B2B strategic partnerships for Voot Select - Executed 10+ partnership deals with brands such as Tata Play, Vi, Airtel etc. - POC for all Voot Select partners and handled operations/launch camapigns.
Viacom18 Media Private Limited
Jul 20191 yr 1 moJul 2020

Mumbai

Sanjana’s AI Stack

claude code
claude code
claude
claude
gemini
gemini

Education

Symbiosis Institute Of Media And Communication, Pune

Postgraduate Degree, MBA (Communication Management)

Symbiosis Institute Of Media And Communication, Pune

20212 yrs2023

Bachelor of Arts

Delhi University, Hansraj College

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Headline

Brand Marketing @Supertails | Ex-Viacom18, Sharechat

About

A brand and content marketing specialist currently driving advertising revenue at Sharechat, India’s homegrown social media network by developing data-backed content strategies for brands. Experienced in brand marketing, account management, and product marketing, with a strong ability to craft go-to-market strategies, optimize campaign performance, and build high-impact brand narratives.

Location

Bengaluru

AI stack

claude code

claude

gemini

Work experience

Associate Brand Manager at Supertails, Jul 2025 - Present · 1 yr 3 mos, Bengaluru, - Leading Brand Marketing for Supertails’ e-commerce platform and private labels, along with PR and GTM execution for new product and brand launches, aligning messaging, targeting, and channel mix to maximize brand awareness. - Executed 2 large-scale, integrated brand and digital campaigns across e-commerce and private labels. - Got awarded the silver for our Festive Marketing Campaign at the India Digital Summit - "Ghar Ke Rakshak"

Sr. Brand Strategist at ShareChat, Sep 2024 - Jun 2025 · 10 mos, Bengaluru, Karnataka, India, • Unlocked Loreal as an account by conceptualising and executing Maybelline's first 100+ vernacular influencer campaign on the platform. • Led content strategy for key HUL and CCIL brands on Sharechat and Moj. • Got awarded 2 ET Brand Equity awards for a Thums Up campaign on Moj - #ThunderHaiMain

Brand Strategist at ShareChat, Aug 2023 - Oct 2024 · 1 yr 3 mos, Bengaluru, • Developed and executed marketing strategies for brands like BCCI, Diageo, and Binomo, leading to increased content advertising revenue on Sharechat and Moj. • Collaborated with over 100 regional influencers to create engaging campaigns for various industries such as FMCG, BFSI, and M&E. • Educated clients and agencies about the Sharechat Network, unlocking multiple new accounts and driving business growth.

Product Marketing and Research - Live Project at Rupicard, Jan 2023 - Apr 2023 · 4 mos, India, Worked on Competition Analysis, Market Research and derived insights to help build and launch the credit card. Created content and devised solutions for the pre-launch phase of the brand.Devised User Acquisition strategies.

Voot Subscription Partnerships at Viacom18 Media Private Limited, Jul 2020 - Jun 2021 · 1 yr, Mumbai, Maharashtra, India, - Handled end to end B2B strategic partnerships for Voot Select - Executed 10+ partnership deals with brands such as Tata Play, Vi, Airtel etc. - POC for all Voot Select partners and handled operations/launch camapigns.

Brand Solutions - Voot Studio at Viacom18 Media Private Limited, Jul 2019 - Jul 2020 · 1 yr 1 mo, Mumbai

Education

Postgraduate Degree, MBA (Communication Management), Symbiosis Institute Of Media And Communication, Pune

Bachelor of Arts, Delhi University, Hansraj College