Headline

I talk and rant | LinkedIn Creator | Brand Manager @Rioo | Ex-Marketing at Radisson, GIVA, Swiggy, Schbang | BBA Honors Graduate from Christ University

About

I’m a brand and social media strategist who is genuinely obsessed with marketing, culture and the internet. Chronically online, always experimenting, and deeply passionate about how brands show up in the real world. I’ve worked with brands like Radisson, Swiggy and GIVA, and with agencies such as Schbang and Rioo, across brand strategy, content, campaigns and digital growth. Since college, I’ve collaborated with brands, creators, celebrities and influencers and somehow managed to turn my curiosity into a career. I’m also a LinkedIn creator who writes about marketing, workplace culture, brand campaigns, internet trends and anything that catches my attention. My content is a mix of creativity, campaign breakdowns, marketing theories, feminism and honest conversations about corporate life. Yes, I overshare sometimes. That’s how you find your people on a professional platform. Think of me as your creative corporate bestie who will hype your brand, question your strategy and still make it fun. I’m open to brand collaborations, influencer and creator campaigns, content partnerships, or just a chat about life! If you’re a brand, agency or creator looking to collaborate, let’s connect and build something cool together. 💌For collaborations, email me at sanjana11basu@gmail.com or drop into my LinkedIn DMs.

Location

Bengaluru

AI stack

claude

elevenlabs

notion

Canva Magic Studio

ChatGPT

Work experience

Brand Manager at RIOO, Mar 2026 - Present · 7 mos, Bengaluru, Karnataka, India

Assistant Digital Marketing Manager at Radisson Hotel Group, Oct 2024 - Jan 2026 · 1 yr 4 mos, Bengaluru, Karnataka, India, At Radisson Hotel Group, I solely lead marketing, overseeing branding, social media, SEO, digital marketing, influencer collaborations, content creation, and press relations for one of their key properties. I launched and grew the hotel’s social media, achieving rapid follower growth across platforms. I manage creative content production, including photography, videography, and graphic design, and handle high-profile client relationships. Through strategic partnerships and innovative initiatives, I’ve boosted the hotel’s visibility and brand presence. Key Responsibilities and Achievements • Launched and managed the official LinkedIn account, achieving 900+ followers in 3 weeks • Opened and scaled Instagram and Facebook accounts for the hotel and its restaurant offerings, achieving 800+ followers on Instagram and 500+ on Facebook within 3 months • Executed barter collaborations with micro and macro content creators such as Mr. Swashbuckler (229k), Fathima Hudabedi (113k), Rumana Nazrali (200k), enhancing brand visibility • Shot, recorded, and designed creative content for LinkedIn, Instagram, Facebook, and WhatsApp, including posts, reels, and static visuals • Designed and published print advertisements in newspapers such as The Indian Express • Introduced WhatsApp marketing as a lead-generation channel to drive walk-ins for restaurants • Enhanced the official website’s user experience by optimizing navigation and functionality • Managed offline marketing initiatives, including promoting in-house restaurants like Tijouri through on-ground activations at events such as The Big Feed • Successfully convinced organizations like the FHVI and NADAM to partner with us for barter sponsorships instead of paid sponsorship, positioning us as their official hospitality sponsors • Authored and distributed press releases for appointments and events, gaining coverage in publications like The Hospitality Lexis, Indulge, & City Express

Marketing Associate at GIVA, Apr 2024 - Sep 2024 · 6 mos, Bengaluru, Karnataka, India, As a Marketing Associate at GIVA, a leading D2C luxury jewelry brand, I implemented impactful marketing strategies that seamlessly combined creativity with data-driven insights. I enhanced customer engagement through multi-platform CRM initiatives and consistently delivered measurable results. With a strong focus on brand strategy and revenue-driven campaigns, I played a pivotal role in positioning GIVA as a distinguished name in the luxury jewelry space, achieving significant milestones in engagement, brand visibility, and sales growth. Key Responsibilities and Achievement • Designed and executed CRM strategies using Contlo, MoEngage, Gupshup, Smartping, and Karix across email, WhatsApp, SMS, web push, and app push notifications • Drove average CTR for push notifications from 0.40%-0.55% to 0.80%-1.10% • Drove average CVR for push notifications from 0.25%-0.40% to 0.60%-0.85% • Conceptualized and launched targeted social media campaigns on Instagram and Facebook for festivals and product launches • Increased Instagram followers from 680K to 740K, demonstrating strong engagement • Achieved over 3.5 million organic views on Instagram reels, showcasing the ability to create content that resonates with a wide audience • Developed and executed revenue-focused campaigns for major festivals • Led brand strategy development and identity management, creating cohesive and impactful brand positioning that enhanced market differentiation and drove consumer engagement across multiple channels • Monitored and analyzed NPS across all channels, employing advanced techniques like benchmarking, trend analysis, and root cause analysis to maintain optimal scores above 60. • Developed and executed revenue-focused campaigns for major festivals • Achieved over Rs. 5 crores in net sales during GIVA's Birthday Sale, executed exclusively through online channels • Surpassed revenue targets by achieving Rs. 14 crores in net sales for Rakshabandhan

Marketing and Social Media Intern at Swiggy Scenes, Aug 2023 - Feb 2024 · 7 mos, India, As a Marketing Intern at Swiggy SteppinOut, an experiential events platform, I spearheaded impactful social media and influencer marketing initiatives. By strategically leveraging these channels, I played a key role in enhancing brand visibility and engagement, contributing to the success of dynamic and immersive events hosted by Swiggy SteppinOut. Key Responsibilities and Achievements: • Orchestrated daily content uploads across 5 social media platforms and conducted in-depth monthly performance analytics internally. • Established and standardized the influencer program, growing it to 150+ influencers across 12 cities within an impressive 6-month timeframe on a barter basis, encompassing macro, micro, and mega influencers. • Spearheaded marketing efforts and provided sales support for high-profile Comedy Events (Zakir Khan, Anubhav Singh Bassi, Atul Khatri, Samay Raina, Biswa Kalyan Rath), Music Festivals (When Chai Met Toast, Anuv Jain, Jasleen Royal, Talwiinder, Yashraj, The Yellow Diary, Sukriti and Prakriti Kakkar, Indiegaga with artists like Thaikuddum Bridge, Sanjith Hegde, Agam the Band etc.), Independent Food Festivals as well as collaborations with Coca Cola(Chennai, Lucknow, Ludhiana), Sneaker Festival (Bangalore, Pune, Chandigarh, Hyderabad), and Swiggy Carnival. • Innovated content buckets for diverse intellectual properties, contributing significantly to brand building and topicals. • Provided live event coverage for over 5 events on various social media platforms. • Played a crucial role in achieving approximately 2000 followers on Instagram through strategic initiatives and engagement efforts. (Increased the follower count to 54.8k)

Integrated Brand Solutions Intern at Schbang, May 2023 - Sep 2023 · 5 mos, Bengaluru, Karnataka, India, As an Integrated Brand Solutions Strategist Intern at Schbang Digital Solutions Pvt. Ltd, I successfully elevated the social media presence for four renowned brands namely BLACK+DECKER, Stanley Inc, Dewalt, and Brookfield Properties. My role involved crafting and executing impactful strategies, contributing to the company's reputation for creative and effective brand solutions in the competitive market. Key Responsibilities and Achievements: • Crafted compelling social calendars, defined content buckets, and authored engaging post copies for four prominent brands. • Conducted thorough competitor and SWOT analyses, generating insightful end-of-month performance reports to drive data-driven decision-making. • Managed comprehensive brand campaigns, curated hygiene-level content, and maintained an impeccable online reputation through effective Online Reputation Management (ORM) strategies. • Secured prestigious awards, including the Shark Awards (Gold) and mCube Awards (Gold in 3 categories), for the innovative #ScrewItUp campaign executed for BLACK+DECKER. • Facilitated seamless relationship management between the agency, clients, and third-party vendors, ensuring effective collaboration and client satisfaction. • Executed commercial advertisements for Stanley, including digital ads and e-commerce product shoots, contributing to the brand's visual appeal and market presence.

Education

Bachelor of Business Administration - BBA (Honours), Christ University, Bangalore

AISSCE, Commerce with Mass Media, Delhi Public School - Bangalore East

Public links

canva.com: https://www.canva.com/design/DAGQAEJ5X8w/idatfsknxgKk3NQSEp_OFg/view?utm_content=DAGQAEJ5X8w&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=he70fa613b5#1