Headline

AI Products & Automations for the next billion internet users @lokal (GyanTv & Lokal App) | Product × Design × Tech

About

I started as a designer. Now I build systems. My career has been anything but linear — and that's exactly what makes my work powerful. I began in product design, working closely with tech and product teams at Arré, where I developed a deep understanding of how digital products are actually built — not just how they look. That foundation shaped everything that came after. At Lokal, I joined as a Video Editor. But my instinct for content strategy and creative direction got me promoted to Associate Creative Director, where I led creative teams and produced ad campaigns that drove lakhs in revenue for the company. Then I got obsessed with AI. I started small — building automations for repetitive internal tasks using n8n, App Script, and APIs. People started using them. Then entire teams started depending on them. What started as side experiments became company-wide systems that reduced manpower needs, slashed turnaround times from days to minutes, reduced operational costs significantly, and raised the quality bar — all at the same time. That momentum pushed me further. Today, I'm not just automating — I'm building scalable, production-grade systems deployed on real infrastructure. I work with Claude, Docker, Kubernetes, Jenkins, Sentry, and AI Agents to create content creation and content analysis tools that help Lokal test creative at speed, identify what works, and scale it fast. I don't just design experiences or build automations in isolation — I architect end-to-end systems that make teams leaner, content faster, and businesses more profitable. I sit at the intersection of design, content, and engineering — and I use that position to build things that actually move the needle. What I work with: Claude Code · n8n · Docker · Kubernetes · Jenkins · Sentry · REST APIs · AI Agents · App Script · Figma · Mostly all the creative tools you know.

Location

Bengaluru

AI stack

claude code

elevenlabs

hugging face

langchain

mcp

Vercel AI SDK

Work experience

Associate Creative Director at Lokal, Oct 2025 - Present · 1 yr, Bengaluru, Started as a Video Editor and grew into leading the creative and content strategy function at Lokal — a hyperlocal content platform serving millions of users across India. - Led creative teams to produce ad campaigns that generated lakhs in revenue and measurably improved campaign ROI - Developed content strategy frameworks that improved ad testing speed and creative output quality - Built automations using n8n, App Script, and APIs that reduced task turnaround from days to minutes and significantly cut manpower costs - The systems I built directly contributed to significant cost reduction for the company — replacing manual, resource-heavy processes with scalable pipelines that run faster, cheaper, and with higher output quality - Evolved from automation into full system development — designed and deployed scalable content creation and content analysis tools on company servers - These tools enabled the team to test large volumes of creative in short periods, identify winning content faster, and scale what works — compressing what used to take days into minutes - Stack: Claude Code · Docker · Kubernetes · Jenkins · Sentry · REST APIs · AI Agents · n8n · App Script

Content Operations / Video Editor at Lokal, May 2025 - Oct 2025 · 6 mos, Bengaluru, Karnataka, India

UX Designer at Arré, Jan 2025 - Mar 2025 · 3 mos, Coimbatore, Worked embedded within the product and tech teams at Arré, a digital content platform, gaining hands-on exposure to how products are designed, built, and iterated at scale. - Collaborated closely with product managers and engineers to design user flows and interfaces aligned with real technical constraints - Developed a strong foundation in product thinking, user research, and cross-functional communication - Bridged the gap between design and development — a habit that has defined my career ever since

Professional Freelancer at Freelance (Self employed), Mar 2022 - Jan 2025 · 2 yrs 11 mos, Coimbatore, Worked independently with brands and creators across brand identity, motion graphics, UI design, and video production. - Delivered end-to-end brand identity projects including logo, colour systems, and visual guidelines - Produced motion graphics and video edits for social media and digital campaigns - Managed client relationships, timelines, and creative briefs independently across 3 years

Education

Bsc. Visual communication, Fine/Studio Arts, General, PSG College of arts and science