Headline

Master of SEO/AEO, curious about everything else

About

As search expands beyond Google, into AI-powered experiences, I help digital-first businesses build visibility by building organic growth strategies that connect business goals with what and where people are actually looking for. Over 6+ years, I've worked with brands across India and the US, including HDFC Bank, Apollo 24|7, Adani One, Ketto, Mutual of Omaha, and Habuild. My work has contributed to outcomes such as 200% organic traffic growth for Apollo 24|7, a 6× increase in organic traffic for Ketto, and the content strategy behind Adani One's journey to 100,000+ monthly organic visits. My experience spans content strategy, SEO, brand planning, and growth, leading projects from insight and planning through execution. More recently, I've been exploring how search is evolving with AI and what it means for the way brands build visibility, trust, and discoverability. I enjoy the messy middle where strategy meets execution, whether that's shaping a content destination from scratch, designing search-led user journeys, or turning a search opportunity into a scalable growth engine.

Location

Bengaluru

AI stack

claude code

claude

ChatGPT

Figma Make

Firecrawl

Gumloop

Work experience

Organic Growth Consultant at ReplyAll, Aug 2026 - Present · 3 mos

Organic Growth Lead at Habuild, Mar 2026 - Aug 2026 · 6 mos, -Building Habuild's organic growth engine from scratch across SEO, content, and AI search. -Scaled a 500+ website page/month publishing operation to support long-term organic acquisition. -Own strategy and execution end-to-end, from content architecture and CMS management to indexing and performance tracking. -Exploring how AI-powered search changes brand discoverability and content strategy.

Senior Manager - Content Strategy at Pepper Content, Apr 2024 - Feb 2026 · 1 yr 11 mos, -Led content strategy for a ₹5Cr+ portfolio across BFSI, healthcare, B2B, and fintech in India and the US markets. -Partnered with CXOs, marketing leaders, product teams, and subject-matter experts to build organic growth programs aligned with business and acquisition goals. -Built scalable editorial frameworks for high-volume, search-led content programs.

Senior Associate- Content Strategy at Pepper Content, Apr 2023 - Apr 2024 · 1 yr 1 mo, -Contributed to 200% organic traffic growth for Apollo 24|7 through search-led content strategy. -Helped drive a 6× increase in organic traffic for Ketto through content and SEO initiatives. -Supported Adani One's growth to 100,000+ monthly organic visits and rankings across 37,000+ keywords. -Built content frameworks across healthcare, travel, crowdfunding, and BFSI categories

Brand Solutions Associate- Strategy and Planning at Pepper Content, Dec 2021 - Apr 2023 · 1 yr 5 mos, -Helped launch and scale Pepper's Content Strategy vertical, contributing to ₹2Cr+ in revenue across 20+ enterprise clients. -Partnered with product and engineering teams to shape content marketing platform features across keyword research, clustering, and analytics-driven recommendations.

Content Strategist at Scatter, Jun 2020 - Nov 2021 · 1 yr 6 mos

Brand Strategy Intern at LIQVD ASIA, Apr 2019 - May 2019 · 2 mos, Gurugram, Haryana, India

Education

Master of Business Administration - MBA, Communication Management, Symbiosis Institute Of Media And Communication, Pune

Bachelor of Science - BSc, Computer Science, Delhi University