---
title: "Sanidhya Singh - Senior Manager in South Delhi | Tal"
description: "Meet Sanidhya Singh, Analytics & AI Leader | Driving Product Growth, Financial Crime Transformation, and Enterprise Data Strategy | 11+ Years based in South Delhi. AI stack includes anthropic apis, claude, and gemini."
image: "https://tal.club/meet/sanidhya-singh-2/share-image"
---

# Sanidhya Singh on Tal

## Headline

Analytics & AI Leader \| Driving Product Growth, Financial Crime Transformation, and Enterprise Data Strategy \| 11\+ Years

## About

With 10 years of experience in data analytics, I specialize in transforming complex data into strategic insights that drive business success\. My expertise includes advanced analytics, predictive modeling, and data management using tools like Python, SQL, BigQuery, SNowflake, Databricks and cloud platforms such as GCP, AWS, and Azure\. As an analytics lead, I lead teams to develop and implement data strategies that enhance decision\-making and operational efficiency\. I excel in using visualization tools like Looker, PowerBI, and Tableau to effectively communicate insights\. My focus on stakeholder engagement and agile methodologies ensures that projects align with business goals and deliver measurable results\. Passionate about innovation, I am committed to leveraging data to solve challenges and propel growth\.

## Location

South Delhi

## AI stack

anthropic apis

claude

gemini

openai

Canva Magic Studio

ChatGPT Images

## Work experience

Senior Manager at EXL, Mar 2026 \- Present · 9 mos, Gurugram, Client \- American Express • Leading global analytics and financial crime transformation programs for American Express across the United States, Germany, Canada, and Spain\. • Managing cross\-functional teams spanning analytics, product, operations, marketing, and technology to deliver enterprise\-scale data and compliance initiatives\. • Driving product analytics, customer intelligence, and go\-to\-market strategy for new product launches and lifecycle optimization\. • Leading financial crime analytics initiatives focused on AML, customer risk management, compliance monitoring, and operational risk reduction\. • Defining KPI frameworks, executive dashboards, and performance governance models to support strategic business decision\-making\. • Partnering with senior stakeholders across global markets to align analytics roadmaps with commercial, compliance, and customer experience goals • Enabling advanced marketing analytics and campaign measurement frameworks to improve customer acquisition, engagement, and retention\.

Associate Vice President at NAB, Jan 2025 \- Aug 2025 · 8 mos, Gurugram, Haryana, India, • Led strategic initiatives across Customer Due Diligence \(CDD\), Enhanced CDD, and Dynamic Customer Risk Assessment \(DCRA\) to strengthen NAB’s financial crime compliance and align with regulatory expectations\. • Introduced Generative AI into case management and investigations, reducing review time from \~3 hours to 15–30 minutes and improving investigator productivity by 5x\. • Developed and deployed fraud detection and risk scoring models, improving detection accuracy by 25% and lowering false positives by 30%, ensuring faster and more accurate risk\-based decisions\. • Defined and documented end\-to\-end business requirements for data migration, risk scoring pipelines, and transaction monitoring initiatives; collaborated with stakeholders across compliance, technology, and operations to ensure seamless delivery\. • Designed executive\-level dashboards and KPI frameworks to track customer risk levels, case throughput, and fraud trends, enabling data\-driven decision\-making at senior management levels\. • Conducted process analysis and implemented improvements, reducing operational inefficiencies and ensuring faster resolution of CDD/ECDD cases\. • Partnered with cross\-functional squads \(risk, compliance, technology, and business teams\) to align analytics projects with NAB’s broader strategic priorities and operational requirements\. • Applied advanced analytics and experimentation techniques \(A/B testing, behavioral insights, impact analysis\) to optimize customer risk models and enhance transaction monitoring systems\. • Recognized for effective stakeholder communication and influencing skills, ensuring buy\-in at management levels and driving adoption of new analytics frameworks\.

Senior Data Analyst at reach52, May 2021 \- Dec 2024 · 3 yrs 8 mos, New Delhi, Delhi, India, Innovatively implemented BigQuery to revolutionize data processing, meticulously optimizing query performance and elevating overall data handling capabilities\. Developed dynamic Looker and PowerBI dashboards for real\-time data monitoring, providing clear insights for better decision\-making\. Drove impactful healthcare initiatives by spearheading a comprehensive campaign automation project aimed at promoting oral healthcare products in Kenya\. Leveraging advanced data analytics and strategic insights, successfully led the campaign, resulting in a remarkable 15% increase in sales\. Handled end\-to\-end data analysis projects by meticulously defining project scope, conducting comprehensive analyses, and delivering actionable insights that resonate with both internal teams and external clients\. Cross functional collaboration and enhancing organizational capacity\.

Business Analyst/Product Owner at EACIIT \(Big Data & Digitisation\), Jul 2018 \- Feb 2021 · 2 yrs 8 mos, New Delhi Area, India, • Developed Anti Money Laundering \(AML\) engine for a financial investigation client\.  The product uses advanced data analytics and entity resolution in the detection of financial crime and money laundering\.  Took complete ownership of the product\. From strategic planning to product delivery\.  The product helped clients to increase their revenue & also received new investors\. • Developed strategies for Oil & Gas based industry to increase the market metrics\.  Market Share increased: 6% & Revenue Increased: 5%  Developed the attrition model & an engine to predict lifetime value of equipment\.  Provided executives with analytics and decision\-support tools used as the basis for reorganization, consolidation and relocation strategies\. • Working on Cash Flow Management Software\. Responsible for predicting/forecasting the cash flow for the next quarter\. • Predicting/forecasting the cash flow \(debit/credit\) for the cash flow management software\. • For transactions value matchup: Increased the match\-up percent from 45% to 95%\. • Executive reports & interactive dashboard visualization through tableau & data studio\.  Produced detailed analysis and derived insights that helped to improve various metrics\. • Responsible for gathering client requirements to the deployment of the same and converting the same to business problems and solutions, including scope, processes, alternatives, and risks\. Also leading a team of 5 members\.

Data Analyst at Incedo Inc\., Apr 2017 \- Jun 2018 · 1 yr 3 mos, Gurgaon, India, Professional Outline: \-Showcasing analytical capability to gain new process/business \-Building strategy for analytics projects \-Data Mining, Text Mining, Speech Mining, NLP, Social Media Analytics \-Data gathering, cleaning, validation, quality, exploratory data analysis \-Modeling \(Selection, Training, Validation, Deployment\) Work Insight : • Created Bank recommender engine to recommend top seven products to each customer\. Implemented different models based on the trends and seasonality of the products, like decision trees, random forest, clustering, SVM, etc\. • Developed an end to end engine which will forecast quarterly sales of drugs and will predict that the forecasted sale is an anomaly based on the bounds from previous sales\. We used different models like Arima, Holt\-Winters, SVM, Ridge & Seasonal Naïve\. • Created a system which helps in predicting the probability of whether the patient will be diagnosed with cancer or not\. Used CNN, Tensorflow, keras and various other algorithms\. • Carried out extensive EDA, and pre\-processing like pixel conversion, converting 2D image to 3D image, segmentation of ROI, etc\. R&D : Carried out research and generated reports, for business purpose\. To name a few: • Cloud Analytics Market and growth strategy • Pricing Analytics • Analytics Market Analysis • Merger & Acquisition strategy in the engineering services industry • Segmentation – Physicians & Bank customers

## Education

Bachelor of Technology \(B\.Tech\.\), Computer Science, Jaypee University of Information Technology

Senior Secondary, PCM, Laxman Public School

[View the original profile](https://tal.club/meet/sanidhya-singh-2)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/sanidhya-singh-2#person",
      "name": "Sanidhya Singh",
      "url": "https://tal.club/meet/sanidhya-singh-2",
      "image": "https://tal.club/meet/sanidhya-singh-2/profile-photo.jpg",
      "description": "Meet Sanidhya Singh, Analytics & AI Leader | Driving Product Growth, Financial Crime Transformation, and Enterprise Data Strategy | 11+ Years based in South Delhi. AI stack includes anthropic apis, claude, and gemini.",
      "jobTitle": "Senior Manager",
      "worksFor": {
        "@type": "Organization",
        "name": "EXL"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Senior Manager"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "South Delhi"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Jaypee University of Information Technology"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Laxman Public School"
        }
      ],
      "knowsAbout": [
        "anthropic apis",
        "claude",
        "gemini",
        "openai",
        "Canva Magic Studio",
        "ChatGPT Images"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/sanidhya-singh-2#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/sanidhya-singh-2#webpage",
      "url": "https://tal.club/meet/sanidhya-singh-2",
      "name": "Sanidhya Singh on Tal",
      "description": "Meet Sanidhya Singh, Analytics & AI Leader | Driving Product Growth, Financial Crime Transformation, and Enterprise Data Strategy | 11+ Years based in South Delhi. AI stack includes anthropic apis, claude, and gemini.",
      "dateModified": "2026-11-10T10:02:42.749Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/sanidhya-singh-2#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/sanidhya-singh-2/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/sanidhya-singh-2/profile-photo.jpg",
        "caption": "Sanidhya Singh profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```