Headline

Founder @ AdorWhat | Building India’s Interactive Mobility Media Network | Backed by Government of Odisha

About

As the Founder of adorwhat.in, currently backed by Startup Odisha under the Government of Odisha, I am dedicated to revolutionizing digital out-of-home (D-OOH) advertising with a focus on creativity, analytical insights, and responsiveness. My role involves exploring innovative strategies to better engage audiences while methodically building the business step by step. Pursuing an MBA in Business Analytics at the Indian Institute of Management Amritsar, I bring a solid foundation in data analytics, corporate, and strategic communications to my work. My prior experience at VEGROW's Founder's Office equipped me with hands-on expertise in strategic planning, investor presentations, and operational optimization, enabling me to thrive in dynamic and evolving business landscapes.

Location

India

AI stack

aistudio

claude code

gemini

openai

Retell AI

Suno

Work experience

Founder at adorwhat.in, Jan 2026 - Present · 9 mos, Bengaluru, Building and scaling a next-generation D-OOH (Digital Out-of-Home) advertising network across mobility. - Built a 130+ screen live network in partnership with fleet operators, creating a scalable inventory base for D-OOH advertising. - Secured backing from Startup Odisha, Government of Odisha, validating the venture and its potential in the mobility-media space. - Developed a new mobility-first advertising channel designed to deliver higher engagement, better audience attention, and measurable campaign performance. - Established the initial fleet-partner ecosystem and monetization infrastructure, positioning the network for commercial scale.

Business Planning & Operations - (FruitX Marketplace) at VEGROW, Aug 2025 - Oct 2025 · 3 mos, Bengaluru, - Part of the core team driving business planning for a ₹200 Cr+ Pomegranate category within a Mandi-based auction ecosystem. - Achieved ~70% adherence to planned numbers through robust supply-demand forecasting and farmer behavior analysis. - Built and automated real-time dashboards tracking key metrics across supply, demand, and operations, improving planning accuracy and execution efficiency. - Designed and executed RCA-based profiling for a ₹150 Cr Mandi season, analyzing data from 22,000+ farmers to guide sourcing strategy and micro-pocket targeting. - Partnered with cross-functional and on-ground teams to increase farmer participation by driving material inflow during peak season. - Contributed to strategic initiatives and planning models that enhanced category visibility, operational transparency, and decision-making agility.

Founder's Office at VEGROW, Jul 2025 - Jan 2026 · 7 mos, Bengaluru, - Collaborated directly with founders on strategic projects, investor presentations, and board decks, translating business performance into clear, data-backed narratives. - Conducted TAM assessments and business proposition analyses to evaluate scalability and market-entry opportunities for new verticals. - Designed and standardized Business Performance Review (BPR) formats, enabling structured reviews and better cross-functional alignment. - Developed interactive dashboards to track key metrics across revenue, cost, and operational KPIs—enhancing visibility and decision-making cadence. - Performed root-cause analyses (RCAs) on business performance to identify gaps, define corrective actions, and support leadership in execution tracking. - Supported Tech, Strategy, and Townhall communication decks, ensuring consistent messaging and data integrity across all leadership communications.

Business Planning & Operations- (Category -PMC) at VEGROW, Mar 2024 - Aug 2025 · 1 yr 6 mos, Bangalore Urban, - Managed end-to-end business operations for a ₹130 Cr+ category, achieving 75% average monthly plan realization. - Owned AOP, monthly business plans, and PoC-level target setting; monitored KRAs for 20+ team members across functions. - Collaborated with Tech & Data teams to optimize data recording systems, introducing new metrics that enhanced analysis and decision speed by 20%. - Led development of a Quality Score Predictor Tool (beta) with 98% prediction accuracy, improving fruit grading efficiency. - Drove cross-functional alignment with procurement, finance, and logistics to strengthen profitability and category scalability. - Participated in category audit and performance reviews ensuring compliance and cost optimization.

Marketing Data Analyst at Rieco Industries Limited, Apr 2023 - May 2023 · 2 mos, Pune, Maharashtra, India, During my tenure as a Marketing Data Analyst intern at Rieco Industries in Pune, I had the possibility to delve into the realm of cross-channel advertising and marketing campaigns. I adeptly comprehended the multifaceted nature of these campaigns and undertook the obligation of conceiving, designing, and optimizing them. Leveraging my analytical prowess, I diligently extracted actionable insights from information sets, hence improving the efficacy of the campaigns. This immersive internship supplied me with fingers-on revel in in leveraging advertising and marketing analytics to force information-informed choice-making. It further solidified my information of the pivotal function played through facts-driven strategies in optimizing advertising tasks. The most commonly used platforms during my internship were : Google Ads, Google Analytics-GA4, Power BI, Microsoft Excel, LinkedIn Analytics.

Social Media Marketing Intern at Country Holidays Travel India, Sep 2022 - Oct 2022 · 2 mos, Amritsar, Punjab, India

Education

Master of Business Administration - MBA, Business Analytics, Indian Institute of Management Amritsar

Executive PG Program, Data Science, International Institute of Information Technology Bangalore