Headline

Analytics, Data, Product, Strategy | Current Porter, exZepto, Skylo, Meesho, Ola Cabs, Medfin, TataBSS

About

I build data organizations that move revenue, control risk, and shape strategy. With 12+ years across high-growth and large-scale platforms including Zepto, Ola, Meesho, and Porter, I have led data functions at scale — turning complexity into competitive advantage. I don’t run reporting teams. I build decision engines. I have: • Built and scaled 25+ member analytics organizations across business verticals • Designed enterprise BI platforms serving 1500+ stakeholders • Owned revenue, pricing, allocation, monetization, and risk intelligence • Reduced fraud, bad debt, refund abuse, and revenue leakage through structured control systems • Implemented Data Governance, MDM, and catalog frameworks improving data accuracy by 40%+ • Built experimentation and semantic layers enabling faster, reusable decision-making • Supported CEO and board-level strategic initiatives, including fundraising data rooms My focus is simple: Revenue must be measurable. Risk must be engineered. Data must be governed. Execution must be scalable. I operate where business strategy meets data architecture — building AI-ready foundations, performance cultures, and KPI-driven operating models. I believe modern data leadership is not about dashboards or tooling. It is about ownership, accountability, and building infrastructure that compounds in value over time. My leadership philosophy is grounded in three principles: 1. Data must influence strategic decisions, not just describe the past. 2. Governance is a growth enabler, not a compliance burden. 3. High-performing data teams are built on ownership, clarity, and business alignment. In volatile markets, companies that win are not the ones with the most data - they are the ones with the most disciplined data systems. That is what I build.

Location

Greater Bengaluru Area

AI stack

claude code

codex

gemini

notion

obsidian

openai

Work experience

Senior Manager Analytics at Porter, Sep 2023 - Present · 3 yrs 1 mo, Led analytics across Truck, 2W, and Partner Ecosystem business lines, owning P&L reporting, BAU performance analytics, and KPI frameworks for leadership reviews and planning. Owned end-to-end P&L reporting and performance analytics, driving insights into revenue, costs, and margin. Led the launch and scale of new categories with analytics and P&L frameworks. Led revenue management analytics, including pricing, allocation, and supply–demand optimization. Implemented risk and fraud analytics, reducing bad debt and improving fulfillment rate by 4%. Built a scalable analytics architecture, enabling self-service BI and standardized reporting. Transitioned to an enterprise analytics operating model, enhancing data governance and trust. Developed forecasting models for demand and supply, improving capacity planning accuracy. Led and developed 18-member analytics team, guiding product analytics, event design, attribution, experimentation, KPI frameworks.

Senior Data Officer at Zepto, Nov 2021 - Aug 2023 · 1 yr 10 mos, Mumbai, Maharashtra, India, Analytics, Data Product, Data Governance, Data-Driven Decision-Making, Investor Data Room

Business Analytics Manager at Skylo Technologies, Mar 2021 - Nov 2021 · 9 mos, Bangalore Urban, Karnataka, India, Industry: NB-IOT, M2M satellite connectivity Process Excellence, Analytics, Risk Management

Business Analyst at Skylo, Mar 2021 - Nov 2021 · 9 mos, Automated reporting and dashboards, reducing manual effort by 85%. Implemented ERP solutions, improving operational efficiency by 15% and saving $250,000 annually.

Associate Manager - Analytics & Category (Women's Apparel) at Meesho, Feb 2020 - Mar 2021 · 1 yr 2 mos, Bengaluru, Karnataka, India, Industry: Fashion & Apparel, B2B, E-commerce Monetization - ADs, Revenue Management, Category Management, Cataloguing, App Merchandising

Business Intelligence Manager at Meesho, Feb 2020 - Mar 2021 · 1 yr 2 mos, Developed funnel analytics & dashboards, driving insights into user behavior and churn rates. Automated product listing and category pages, leading to 8% sales growth and 13% cross-category traffic growth. Implemented Monetization Frameworks, optimizing ad slot utilization by ~80%.

Education

Master of Business Administration - MBA, AI & Emerging Technologies, O.P. Jindal Global University (JGU)

Associate's degree, Analytics, Indian Institute of Management, Kozhikode