---
title: "Sandeep Sreedharan - Senior Product Designer in Bengaluru | Tal"
description: "Meet Sandeep Sreedharan, Building something that was broken | ex - Sr Product Designer @ Porter | ex-bigbasket | obsessed with dynamic interfaces based in Bengaluru. AI stack includes claude code, claude, and elevenlabs."
image: "https://tal.club/meet/sandeep-sreedharan/share-image"
---

# Sandeep Sreedharan on Tal

## Headline

Building something that was broken \| ex \- Sr Product Designer @ Porter \| ex\-bigbasket \| obsessed with dynamic interfaces

## About

I am a product designer with a passion for creating dynamic user interfaces and developing zero\-to\-one products\. Throughout my journey, I have had the privilege of co\-founding a company, which has deepened my understanding of product development and problem\-solving\. My path into design has been shaped by curiosity and a drive to create meaningful solutions\. From conceptualizing ideas to delivering impactful user experiences, I thrive on the challenge of turning visions into reality\. I have had the opportunity to work with talented teams, collaborate on diverse projects, and contribute to products that truly make a difference\. Each experience has strengthened my skills in design thinking, user behavior, and crafting solutions that balance form and function\. Let’s connect to explore design, product innovation, and the exciting possibilities of building something new\!

## Location

Bengaluru

## AI stack

claude code

claude

elevenlabs

gemini

openai

perplexity

## Work experience

Senior Product Designer at Porter, Jun 2026 \- Present · 2 mo, Bengaluru, Same as before

Growth And Strategy at Vipanchika \- The House of Celebrations, Nov 2025 \- May 2026 · 6 mo, Thrissur, Led the end\-to\-end planning, launch, and operations of a premium convention centre, building the business from the ground up across strategy, operations, customer experience, and digital transformation\. Key responsibilities and achievements: \* Planned and executed the launch strategy for a multi\-venue convention centre, including pricing, packages, positioning, and go\-to\-market initiatives\. \* Designed and optimized customer journeys across enquiry, booking, event execution, and post\-event support to improve customer satisfaction and operational efficiency\. \* Built operational processes and SOPs for event management, vendor coordination, facility operations, and staff workflows\. \* Implemented digital systems for bookings, invoicing, CRM, and business operations using tools such as Zoho Bookings and Zoho Books\. \* Developed revenue strategies including dynamic pricing, bundled event packages, and value\-added services to improve profitability\. \* Worked closely with architects, contractors, decorators, caterers, and other stakeholders throughout construction, renovation, and operational setup\. \* Led marketing initiatives across digital platforms, partnerships, and local outreach to establish the brand and generate early bookings\. \* Managed budgeting, vendor negotiations, procurement, and day\-to\-day business operations while ensuring high service quality for weddings, corporate events, and social functions\. \* Continuously identified opportunities to expand the business into adjacent offerings such as catering, food products, and event\-related services\.

Senior Product Designer at Porter, May 2024 \- Oct 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India

Product Designer at bigbasket\.com, Jun 2021 \- May 2024 · 3 yrs, Bengaluru, Karnataka, India

Broadcast Engineer at Al Arabiya News Channel, Mar 2016 \- Mar 2021 · 5 yrs 1 mo, Dubai, United Arab Emirates, \- Set up an outdoor studio for coverage of the 2016 American election with technologies such as SpyderCam, Vizrt and stype \- Responding to outage calls from Operations team and troubleshoot / resolve technical issues related to radio transmission or reception \- Performing periodic maintenance procedures such as system health check and proactive system restarts

Newsroom Assistant at Al Arabiya News Channel, Feb 2015 \- Mar 2016 · 1 yr 2 mos, Dubai, United Arab Emirates, Coordinate and dispatch reporters, cameramen, and other studio team members to execute news coverage Work directly with news producers and technical directors for newscast production, including studio lighting, cameras and audio control Make quick decisions and react proactively to breaking news to provide smooth workflow Assisted in studio floor operations, cueing, cameras, light operations, and audio engineering

## Education

Bachelor of Engineering \- BE, Acoustics and Audio Engineering, The University of Salford

Diploma, Audio Engineering, SAE Institute

## Profile highlights

The best product I’ve worked on…: Content management system, rewards program

what i've built with AI: Event management system

I'm the person in every team who…: Set the process right, keep the team motivated and ensure everyone collaborates

What's hard for others but easy for me…: Simplifying complex systems and designing experiences that scale for millions of users\.

My hot take about working with AI is…: Support

My biggest achievement in college was…: First indian to get an acoustic engineering degree

My proudest non\-work achievement: Family

The last shipped feature I'm proudest of…: Accept screen, which helped millions of partners in their daily life and gave a business impact as well\.

The role I'd take a 20% pay cut for: Where I feel growth would be there\.

[View the original profile](https://tal.club/meet/sandeep-sreedharan)

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