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Sandeep Singh Rajput

Product Manager at IBM | Enterprise SaaS & Product-Led Growth | AI Agent Hub GTM & Commercialization | B2B Integration, EDI & Managed File Transfer

Bengaluru

7+ years of work experience

IBM
Aug 20251 yr 4 mosPresent

• Own end-to-end GTM strategy and commercialization for AI Agent Hub, spanning planning, positioning, pricing, packaging, and execution. • Develop positioning and value propositions for IBM Sterling Secure File Transfer and B2B Integration Suite bundles, connecting integration and AI capabilities with enterprise customer use cases. • Build sales plays, enablement assets, and launch strategies for B2B integration and managed file transfer offerings across enterprise buyer segments. • Partner with product, sales, marketing, and ecosystem teams to align launch plans, customer scenarios, and field readiness. • Support portfolio growth across software and SaaS motions through GTM planning, partner ecosystems, and adoption-led expansion.
IBM
Mar 20256 mosAug 2025

• Led product-led growth initiatives for IBM webMethods B2B SaaS, focusing on activation, trial-to-conversion pathways, and SaaS growth. • Developed positioning, sales plays, and enablement collateral for webMethods B2B and managed file transfer offerings. • Worked across teams to connect product capabilities with commercial execution through sales and partner channels.
IBM
Dec 20231 yr 4 mosMar 2025

• Led product-led growth for IBM Sterling B2Bi SaaS, owning the digital user journey from discovery and onboarding through activation and early adoption. • Designed and operationalized trial onboarding, guided product walkthroughs, and Figma click-through demos to help users reach first value. • Shaped GTM messaging for enterprise integration use cases across SaaS and hybrid environments. • Coordinated product reviews and weekly execution with engineering, product owners, sales, customer success, digital sellers, and product marketing. • Connected product experience, field feedback, and GTM priorities to inform adoption and growth strategy.
Pangea Tech
Feb 202310 mosNov 2023

Bengaluru

• Owned positioning and messaging for AI and analytics platforms, translating technical capabilities into enterprise buyer value propositions. • Developed buyer personas, value frameworks, and product narratives to establish a consistent product marketing foundation. • Created pitch decks, demo narratives, battle cards, and website content to support product awareness and sales enablement. • Partnered with product, data science, and consulting teams to ground messaging in supply chain and data engineering use cases.
Tredence Inc.
Mar 20202 yrs 7 mosSep 2022

Bengaluru

• Owned growth strategy and commercial positioning for the Supply Chain Control Tower, developing market opportunities, buyer messaging, and sales enablement for enterprise supply chain and operations teams. • Built and executed EMEA growth strategy to expand beyond the business’s traditional US focus. • Developed partner-led growth with regional system integrators and consulting partners across European markets. • Designed targeted campaigns and localized value propositions for strategic enterprise accounts to support engagement and opportunity progression.
Optimal Strategix Group, Inc.
May 201910 mosFeb 2020

Bengaluru

• Drove enterprise demand generation for retail analytics through targeted email, LinkedIn, and phone outreach. • Identified opportunities within existing accounts and expanded engagement across business units. • Qualified opportunities by connecting analytics capabilities with client business challenges. • Partnered with sales teams on structured prospecting and account engagement to support pipeline quality and conversion.
NiYO (Niyo Solutions Inc.)
Feb 20181 yr 1 moFeb 2019

Bengaluru, Karnataka, India

• Closed and onboarded a major early corporate partnership with a two-wheeler manufacturer, enabling platform adoption across 5,000+ employees. • Served on the pilot enterprise sales team for employee financial benefits and travel forex solutions. • Led corporate outreach and account relationships, positioning NiYO offerings as employee benefit solutions. • Helped shape enterprise account acquisition and partnership-led adoption during early market expansion.

Sandeep’s AI Stack

claude code
claude code
codex
codex
mcp
mcp
Canva Magic Studio
Canva Magic Studio
ChatGPT
ChatGPT
Figma Make
Figma Make

Education

MVJ College of Engineering, Bangalore, India

Bachelor of Engineering (BEng), Electrical and Electronics Engineering

MVJ College of Engineering, Bangalore, India

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Headline

Product Manager at IBM | Enterprise SaaS & Product-Led Growth | AI Agent Hub GTM & Commercialization | B2B Integration, EDI & Managed File Transfer

About

I’m a Product Manager at IBM working across enterprise SaaS growth, go-to-market strategy, and AI product commercialization. My experience spans product-led growth, digital onboarding, positioning, pricing and packaging, and partner-led expansion. Today, I own end-to-end GTM strategy for AI Agent Hub within IBM Sterling Data Exchange, covering planning, positioning, pricing, packaging, and market execution. I also develop positioning, sales plays, and launch strategies for B2B integration and managed file transfer offerings, connecting product capabilities with enterprise customer use cases. Previously at IBM, I led product-led growth initiatives for Sterling B2Bi SaaS and webMethods B2B SaaS. My work included the discovery-to-adoption journey, trial onboarding, guided walkthroughs, Figma demos, activation, and trial-to-conversion pathways. I partnered with engineering, product, sales, customer success, and marketing teams to connect product experience with commercial execution. Before IBM, I worked on positioning for AI and analytics platforms at Pangea Tech and growth strategy for a Supply Chain Control Tower at Tredence, including EMEA expansion and partner ecosystems. Earlier at NiYO, I closed and onboarded a corporate partnership enabling adoption across 5,000+ employees. My focus areas are product management, enterprise SaaS, product-led growth, AI product commercialization, B2B integration, EDI, and managed file transfer. I’m particularly interested in applying AI to simplify enterprise integration operations and improve visibility and adoption. I welcome conversations about enterprise SaaS growth, AI product opportunities, and turning complex technology into products customers understand and adopt.

Location

Bengaluru

AI stack

claude code

codex

mcp

Canva Magic Studio

ChatGPT

Figma Make

Work experience

Product Manager - IBM Sterling Data exchange - AI Agent Hub - B2Bi - MFT at IBM, Aug 2025 - Present · 1 yr 4 mos, • Own end-to-end GTM strategy and commercialization for AI Agent Hub, spanning planning, positioning, pricing, packaging, and execution. • Develop positioning and value propositions for IBM Sterling Secure File Transfer and B2B Integration Suite bundles, connecting integration and AI capabilities with enterprise customer use cases. • Build sales plays, enablement assets, and launch strategies for B2B integration and managed file transfer offerings across enterprise buyer segments. • Partner with product, sales, marketing, and ecosystem teams to align launch plans, customer scenarios, and field readiness. • Support portfolio growth across software and SaaS motions through GTM planning, partner ecosystems, and adoption-led expansion.

Product Manager - IBM wM B2B & MFT at IBM, Mar 2025 - Aug 2025 · 6 mos, • Led product-led growth initiatives for IBM webMethods B2B SaaS, focusing on activation, trial-to-conversion pathways, and SaaS growth. • Developed positioning, sales plays, and enablement collateral for webMethods B2B and managed file transfer offerings. • Worked across teams to connect product capabilities with commercial execution through sales and partner channels.

Product Manager - IBM Sterling B2Bi at IBM, Dec 2023 - Mar 2025 · 1 yr 4 mos, • Led product-led growth for IBM Sterling B2Bi SaaS, owning the digital user journey from discovery and onboarding through activation and early adoption. • Designed and operationalized trial onboarding, guided product walkthroughs, and Figma click-through demos to help users reach first value. • Shaped GTM messaging for enterprise integration use cases across SaaS and hybrid environments. • Coordinated product reviews and weekly execution with engineering, product owners, sales, customer success, digital sellers, and product marketing. • Connected product experience, field feedback, and GTM priorities to inform adoption and growth strategy.

Marketing Manager at Pangea Tech, Feb 2023 - Nov 2023 · 10 mos, Bengaluru, • Owned positioning and messaging for AI and analytics platforms, translating technical capabilities into enterprise buyer value propositions. • Developed buyer personas, value frameworks, and product narratives to establish a consistent product marketing foundation. • Created pitch decks, demo narratives, battle cards, and website content to support product awareness and sales enablement. • Partnered with product, data science, and consulting teams to ground messaging in supply chain and data engineering use cases.

Consultant at Tredence Inc., Mar 2020 - Sep 2022 · 2 yrs 7 mos, Bengaluru, • Owned growth strategy and commercial positioning for the Supply Chain Control Tower, developing market opportunities, buyer messaging, and sales enablement for enterprise supply chain and operations teams. • Built and executed EMEA growth strategy to expand beyond the business’s traditional US focus. • Developed partner-led growth with regional system integrators and consulting partners across European markets. • Designed targeted campaigns and localized value propositions for strategic enterprise accounts to support engagement and opportunity progression.

Client Engagement at Optimal Strategix Group, Inc., May 2019 - Feb 2020 · 10 mos, Bengaluru, • Drove enterprise demand generation for retail analytics through targeted email, LinkedIn, and phone outreach. • Identified opportunities within existing accounts and expanded engagement across business units. • Qualified opportunities by connecting analytics capabilities with client business challenges. • Partnered with sales teams on structured prospecting and account engagement to support pipeline quality and conversion.

Key Account Manager at NiYO (Niyo Solutions Inc.), Feb 2018 - Feb 2019 · 1 yr 1 mo, Bengaluru, Karnataka, India, • Closed and onboarded a major early corporate partnership with a two-wheeler manufacturer, enabling platform adoption across 5,000+ employees. • Served on the pilot enterprise sales team for employee financial benefits and travel forex solutions. • Led corporate outreach and account relationships, positioning NiYO offerings as employee benefit solutions. • Helped shape enterprise account acquisition and partnership-led adoption during early market expansion.

Education

Bachelor of Engineering (BEng), Electrical and Electronics Engineering, MVJ College of Engineering, Bangalore, India