Headline

Product & Growth | Built Consumer, Creator & Marketplace Products | IIT Kanpur

About

Over the last 10 years, I’ve helped build a real estate marketplace to 15,000+ listings, engineered 50+ viral trends with 1.5 billion views driving 1 million installs, and grown a video template app to #1 in India. Most recently, I joined 1acre.in when the team was just 7 people and a big idea. Over two years, I helped scale the marketplace across 6+ states, grow Instagram from 15k to 120k organically, and build our paid subscriber base to 5,000+ contributing to 2.5 crore in revenue. At 1acre.in, I also built a GIS information system with 300+ layers across 50+ cities that lets buyers see zoning, infra, and masterplan data in one place. Nothing like it existed in Indian real estate. And launched a developer-focused product that is now becoming the primary revenue driver for the company. Before that, at Rizzle, I spent my time figuring out how virality actually works. We engineered 50+ Instagram trends, hit 1.5 billion views, built a 5,000+ creator community, and drove 1 million+ installs before pivoting into an AI-native video creation product. Earlier at Vernact, I helped build mAst into India's number one video template app with 20 million+ organic installs, 1.5 million DAU, and 2.5 million dollars in annual revenue, largely by understanding and riding Instagram trends. I strive to understand problems deeply, build systems around them, and make things work, whether it is product, growth, or operations. Exploring what’s next. Open to product, growth, or Chief of Staff roles. Always happy to chat about interesting problems.

Location

Hyderabad

AI stack

gemini

notion

openai

perplexity

Work experience

Head of Product and Growth at 1acre.in, Feb 2024 - Present · 2 yrs 3 mos, Hyderabad, I was the first person the founders brought in to figure out product, growth, and everything in between. I owned problems end to end, built the early systems, set up the listing team and their operations, and hired 20+ people across product, design, and ops to scale what we were building. Most of my time went into three things: • Building the core product • Scaling distribution through content, marketing, and growth loops • Developing our GIS platform to bring all real estate data onto one map Along the way, I also led new product bets and took a few of them from zero to launch. What this translated into • Marketplace scaled from 3,000 to 15,000+ verified listings across 6+ states • Paid subscriber base grown to 5,000+, generating ₹2.5 crore in revenue • GIS system built with 300+ layers across 50+ cities, now powering all products • Developer-focused product launched, now becoming the company’s main revenue engine

Personal goal pursuit at Career Break, Apr 2023 - Dec 2023 · 9 mos, Hyderabad, Telangana

Associate Director - Product Marketing at Rizzle, Oct 2021 - Mar 2023 · 1 yr 6 mos, Hyderabad, Rizzle was a short-video app focused on giving Indian creators the best tools to create and share content. I was brought in to build creator tools that could drive organic growth, but the real growth came from building a full virality system that required tight coordination across tech, design, and ops. Most of my time went into: • Building and running the virality engineering playbook (research, design, music, distribution) • Leading template production and improving quality through data and feedback loops • Designing the architecture for a Text-to-Video AI product What this translated into: • Engineered 50+ Instagram-recognised trends, generating 1.5B+ views • Built and managed a full-stack team of 20 across research, design, music, and ops • Built a creator community of 5,000+ and a network of high-ROI Instagram pages • Drove 1M+ app installs through organic virality • Earned Rizzle's highest award ("Highflyer") for virality engineering

Product Manager at Vernact, Jul 2020 - Oct 2021 · 1 yr 4 mos, Bengaluru, After the VidStatus work, I moved to launch something new from scratch. mAst was a video template app for trending status and reels. I helped grow it into India's #1 template app by DAU and revenue, largely by understanding what trends were about to blow up and aligning creators around them. What this translated into: 20M+ organic installs, 1.5M DAU, $2.5M annual revenue 60% organic share in new users, 30% reduction in acquisition costs 10x cheaper and 2x faster template production Earned "Best Performer" award

Associate Product Manager at Vernact, Jul 2019 - Jul 2020 · 1 yr 1 mo, Bangalore, Moved from community to product after building a deep understanding of how users actually consume and create content. VidStatus was India's #1 short video app for status discovery at 3.5M peak DAU. I helped pivot it from a consumption app to a creation-centric one without breaking engagement aligning both app experience and acquisition.

Community Manager at Vernact, Sep 2018 - Jul 2019 · 11 mos, Bangalore, Managed content discovery and curation for the Telugu community. Figured out what content to source, how to tag it, and how to surface it. 15% better retention, 20% longer sessions, 30% cheaper acquisition.

Business Associate at NearBuzz, Dec 2017 - Jun 2018 · 7 mos, Hyderabad Area, India, NearBuzz was a SaaS platform trying to bring transparency to Digital OOH advertising. I worked closely with the CEO, figuring out sales and building use cases for industries like hospitality, leisure, and travel. Early days, small team, lots of learning.

Education

Bachelor's degree, Materials Science, Indian Institute of Technology, Kanpur

Fellow, GrowthX®