Headline

Senior Copywriter & Content Strategist | Turning Positioning into Brand Voice | Simple Energy · Nestlé · Shell | Ritson MiniMBA

About

For seven and a half years, I've been the person who makes strategy sound like something. The one in the room who asks "but what does the brand actually stand for?" before writing a single word. Hi, my name is Sanchit, and I'm a Senior Copywriter and Content Strategist with experience across FMCG, EVs, financial services, and B2B. I have worked with brands like Simple Energy, Nestlé MAGGI, Shell, and JSW Paints to name a few. At Simple Energy, I coined "Ride Untamed" which was not just as a launch line, but as a brand platform that defined the visual language, tone, and communication architecture of their latest product generation across every touchpoint: HMI screens, app, website, performance marketing, PR, and launch events. My work sits at the intersection of brand strategy, copywriting, and content strategy. I think in positioning and creating for human beings. What I bring to a team: 1. Brand voice and brand language development 2. Content strategy across digital, CRM, and performance marketing is across channels 3. Integrated campaign development from brief to execution 4. Cross-category experience: FMCG, EV, real estate, financial services, B2B 5. Brand Management trained through Mark Ritson's MiniMBA in Brand Management I've also taught brand strategy, integrated marketing communications, and campaign planning across three business schools As a copywriter and content strategist, each role deepened my understanding of consumer insights, target audience analysis, and what it takes to build a brand idea that survives real-world pressure. Over the last 2 years at Simple Energy, I have led brand voice and messaging across every customer touchpoint: website, app, HMI, CRM scripts, and performance marketing on Meta, Google, and YouTube, contributing to at least ₹50 lakhs in revenue. I briefed journalists at the Gen 2 national launch. I ran brand workshops for the marketing team and created several ad films. The work I'm most proud of, though, is one word: "Untamed." Originally a film end-slate, it grew into Simple Energy's defining language across an entire product generation, on launch screens, merchandise, hoardings, and event backdrops. The positioning that I had in mind materialised, and it was literally everywhere. Connect with me here or write to sanchit.rao001@gmail.com.

Location

Bengaluru

AI stack

claude code

Work experience

Senior Copywriter at Simple Energy, Oct 2024 - Present · 1 yr 11 mos, Bengaluru, Architect of the primary brand voice for Simple Energy's electric vehicles. Led end-to-end communication, copy strategy, and product positioning across every consumer touchpoint, balancing high-level brand narrative with hands-on execution. 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 "𝐑𝐢𝐝𝐞 𝐔𝐧𝐭𝐚𝐦𝐞𝐝" - The defining brand platform and positioning language for an entire product generation, which was rolled out across national launch events, main stage screens for over 200 journalists, merchandise, and national advertising campaigns. 𝐌𝐚𝐬𝐭𝐞𝐫𝐞𝐝 𝐦𝐮𝐥𝐭𝐢-𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐜𝐨𝐩𝐲 - Created the copy and voice architecture for over 30 pages of website content, mobile and smartwatch apps, in-vehicle HMI screens, and product documentation, delivering the most comprehensive single-brand ownership of my career. 𝐂𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 - Conducted stakeholder interviews across engineering, product, and leadership to independently design sitemaps and messaging hierarchies 𝐃𝐫𝐨𝐯𝐞 𝐦𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 - Delivered full-funnel performance marketing copy across Meta, Google, and YouTube that contributed to over ₹1 crore in direct revenue and generated 600+ qualified leads at a national EV expo. 𝐆𝐮𝐢𝐝𝐞𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐭𝐞𝐚𝐦𝐬 - Functioned as a strategist, briefing design and social teams on tone of voice, content strategy, and messaging frameworks to maintain absolute brand consistency.

Educator and Student Mentor at Visiting Faculty for B- Schools, Jun 2023 - Jul 2024 · 1 yr 2 mos, Bengaluru, •Designed and delivered curriculum on brand positioning, brand kits, integrated marketing communications, and campaign strategy across three institutions. •Mentored a student group at Miles Education that won the Best Intern Group award, with the client team explicitly recognising the strategic quality of their output •Taught a full-semester of digital marketing module to the MBA batch at Mount Carmel College • Delivered brand and marketing curriculum across 3 institutions in one academic year, translating real-world brand strategy frameworks into applied classroom learning for 100+ students

Senior Copywriter at SocialPanga, Apr 2023 - Sep 2023 · 6 mos, Bengaluru, Worked across FMCG, food and beverage, and financial services brands at a full-service creative and social media agency. Contributed to brand positioning, campaign strategy, and platform-native content across multiple client accounts simultaneously, each requiring a distinct consumer insight framework. • Led copy and content strategy for Nestlé MAGGI's plant-based meat range launch, which included naming, launch narrative, and in-restaurant menu assets deployed across SOCIAL and BOSS Burger India. • Managed integrated brand communication for a portfolio of 4 brands, including Mother's Recipe and Kiwi Credit Card, where I handled? social, digital, and campaign copy simultaneously •Contributed to brand positioning and messaging frameworks for new product launches in the FMCG and fintech categories.

Copywriter at Wunderman Thompson, Aug 2022 - Mar 2023 · 8 mos, Bengaluru, Worked at a global creative agency on purpose-led brand storytelling, retail communication, and activation ideation for Shell Petroleum India. Took end-to-end ownership from script development to on-ground execution for human-centric brand films, functioning as the creative lead on set. •Developed brand films and long-form content for Shell Petroleum India's inclusive hiring initiative — crafting narratives that positioned Shell as an employer of choice for underrepresented talent. •Collaborated with strategy, design, and production teams on integrated campaign development for one of India's most recognised global energy brands. •Created the Shell x Marvel outdoor hoarding campaign and recommended 7–8 relevant content creators for the collaboration, demonstrating integrated marketing thinking that extended beyond traditional copy into brand experience design

Copywriter at 3DM Agency, Jun 2020 - Apr 2022 · 1 yr 11 mos, Hyderabad, •Handled high-volume content strategy and copywriting across real estate, home technology, and lifestyle categories. •Developed performance marketing copy, digital campaigns, and brand communication for a diverse portfolio of clients. • Created a campaign post for Drainvac that was organically shared by Social Media Dissect, an Instagram page with 190K+ followers at the time - generating unpaid PR reach and third-party brand visibility for the client. • Managed Instagram content, Quora content, blog writing, and paid ad copy simultaneously across 6+ brands, including InAir, Drainvac, Basic Browns, and multiple real estate clients, building the category agility and digital strategy instincts that later informed larger-scale work

Education

Brand Management, Marketing, MiniMBA

Post Graduate Diploma, Advertising and Integrated Marketing Communications, St Pauls Institute of Communication Education

Public links

sanchitrao-portfolio.framer.website: https://sanchitrao-portfolio.framer.website/