Headline

AI-enabled Business Analyst | Product Ownership | CRM & DMS Specialist | Automotive Digital Transformation | CSPO®

About

Turning enterprise complexity into scalable digital products across CRM, lending, aftersales, and smart factory platforms for global automotive OEMs in APAC and LATAM. In 4+ years at Tata Technologies, I've owned the complete product delivery arc across 5 international markets, working at the intersection of business strategy, engineering execution, and AI-enabled solutioning. I bring together Product Ownership, Agile delivery, and enterprise solutioning to ship platforms that move the needle on real operational outcomes. My work spans the full product lifecycle, including PRD/BRD creation, backlog prioritization, sprint planning, Agile Software Development, API integration scoping, UAT management, and multi-market product rollouts aligned to OKRs and operational KPIs. What I've shipped: • Enterprise CRM platforms across 5 markets and 5000+ dealership users, reducing UAT defects by 30% and improving release cadence against quarterly OKRs • Digital retail finance platform connecting DMS, CRM, and 6+ banking and NBFC partners, enabling real-time loan approval visibility at go-to-market launch • AI-assisted lead management application with profile-based engagement journeys, delivering 22% improvement in lead conversion during pilot • Smart Factory operations platform across 2 manufacturing plants and 8 production stages, reducing assembly stoppages by 20% • Speech-to-Text and AI complaint mapping workflow, cutting manual logging by 40% and improving classification consistency across service operations Tools: JIRA · Confluence · SQL · Power BI · Tableau · Salesforce CRM · Oracle Siebel CRM I'm looking to bring this depth to an Enterprise SaaS or B2B product team building platforms where operational complexity is the problem and elegant product thinking is the answer.

Location

New Delhi

AI stack

codex

cursor

opencode

Work experience

Team Lead at Tata Technologies, Jul 2024 - Jul 2026 · 2 yrs 1 mo, Gurugram, Haryana, India, • Own product backlog and sprint delivery for 5 modules across leading Indian OEM's global operations (Nepal, Colombia, India), using JIRA to write user stories with acceptance criteria, manage scrum ceremonies for 10 developers and 1 BA, and facilitate stakeholder alignment between business leaders and engineering teams. • Drive Online Retail Finance program for global automotive OEM in India from zero-to-one, creating BRDs/FRDs and designing API integrations with banks and NBFCs to streamline loan journeys for retail car buyers. • Pilot Agentic AI in Lead Management mobile app with chat and voice bot assistance for Sales Executives, providing persona-based pitch guidance that reduced training time by 25% and improved lead conversion by 22%, now preparing for regional rollout. • Drive Smart Factory app development for vehicle assembly from zero-to-one, enabling real-time tracking of assembly progress, parts inventory, and defect logging across 8 stations, reducing production time by 8%, assembly stoppages by 20%, and improving quality. • Manage scope, risk, and change requests within sprints, conduct sprint planning, daily scrum, reviews, and retrospectives, and oversee UAT sign-off while resolving blockers to maintain delivery velocity and quality standards.

Functional Consultant at Tata Technologies, Dec 2021 - Jun 2024 · 2 yrs 7 mos, Remote, • Supported customer journey mapping and phygital experience design for leading automotive OEMs (Honda Vietnam, Nissan Thailand), creating omnichannel strategies to enhance customer touchpoints across sales and aftersales in Southeast Asian markets • Contributed to integrated CRM and Dealer Management System (DMS) implementation for Honda Vietnam, collaborating with business and agile delivery teams to create user stories, functional designs, and acceptance criteria, achieving rollout 50% faster than estimated timelines. • Analyzed business pain points across dealer networks and recommended process improvements for data management, reporting, and operational effectiveness in automotive retail and service operations. • Gained deep understanding of automotive sales cycles, aftersales service models, dealer operations, and mobility trends through hands-on work on CRM/DMS modernization and customer experience initiatives across APAC markets.

Marketing Intern at The Gourmet Jar, Sep 2021 - Oct 2021 · 2 mos, Noida, Uttar Pradesh, India, Created and executed digital strategies and worked in association with other departments like production, procurement, dispatch, etc., to follow up on the feasibility and execution of those strategies. The company registered its best numbers (Sales) during the same phase. ● Created go-to-market strategy for their new range of bread spreads through brand storytelling. ● Spearheaded marketing campaigns for the festive season (Diwali). ● Made successful collaborations with influencers (Food Bloggers and Photographers) for brand awareness. ● Collaborated with other gourmet food brands - 4700BC & Rage Coffee for brand awareness. ● Managed brand’s participation in IAGT (It’s A Girl Thing) organized by Zee Entertainment Limited. ● Strategized digital content, ad campaigns, events, and event ideas for Amazon, Instagram, and other social media apps. ● Monitored and optimized paid marketing campaigns including Google Ads, Facebook Ads, Email Marketing, etc. ● Increased both reach and sales of flagship products on Amazon through organic measures. ● Significantly increased social media followers by 10% in a month.

Sales And Marketing Intern at AIM India, Jul 2021 - Aug 2021 · 2 mos, New Delhi, Delhi, India, ● Generated leads from personal sources. ● Pitched the product to different customers. ● Researched different investment options preferred by the different income and age groups.

Digital Marketing Intern at Hero Housing Finance, Mar 2021 - Jun 2021 · 4 mos, New Delhi, Delhi, India, At HHFL, the key responsibilities included content strategy, increasing website traffic, tracking social media growth, and increasing engagement. ● Created social media briefs for brand communication, product promotion, and engagement based on ongoing and upcoming campaigns. ● Co-ordinated with marketing agencies for execution of digital campaigns and digital calendar. ● Significantly increased website visits by 30% through content strategy. ● Collaborated with media team to work on product promotion and brand building. ● Developed creatives for internal as well as external communication using Canva including desktop background used by all HHFL employees across the county. ● Designed awareness campaigns for their flagship product – HL Plus on themes of IPL.

Startup Incubation Associate at VXXIV Corp., Dec 2020 - Feb 2021 · 3 mos, Florida, United States, Worked as a Start-up Incubation Intern for their early-stage Ed-Tech Vertical. Achieved A+ grade for High Performance in Marketing & Branding. ● Shaped marketing strategies and created engaging content for various digital platforms. ● Performed survey-based market & pricing analysis for educational courses. ● Enhanced web & social media presence of their Ed-tech vertical, The Janus Institute. ● Shaped product strategies for the launch of new Ed-Tech courses. ● Optimised product strategies, pricing, and marketing campaigns by evaluating market feedback. ● Worked on enhancing the brand reach and building the brand image using both Organic (SEO) and Inorganic (Paid Campaigns) measures with low budgets. ● Increased signups on the website by over 25% on monthly basis and achieved 2x growth in overall user base in less than 3 months.

Education

General Management Program, Business Administration and Management, General, Stoa

Master of Business Administration - MBA, Marketing & International Business, amity University