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Samriddh Gupta

Product Manager | Ads & Monetization Platforms | Ad Serving, Targeting & Auctions | Privacy-First AdTech

Bengaluru

10+ years of work experience

Samsung Ads
Aug 20224 yrs 2 mosPresent

Bengaluru, Karnataka, India

• Own Ads Platform roadmap spanning ad serving, targeting, auctions, and monetization infrastructure across Samsung Ads. • Led migration from third-party ad serving to in-house systems under GDPR and privacy constraints, improving platform control and efficiency. • Built and launched AI-powered contextual targeting capabilities to address signal loss and enable privacy-first monetization. • Partner closely with engineering, ML, data, and legal teams to solve platform-level problems at scale. • Drive supply-side and advertiser-facing capabilities to support programmatic and guaranteed deal workflows.
Phono Technologies (Phono.Mobi)
Oct 202111 mosAug 2022

Bengaluru, Karnataka, India

• Built and scaled monetization and ad platform capabilities for digital products in a high-growth AdTech environment. • Owned product requirements and roadmap across ad serving, targeting, and reporting workflows. • Partnered with engineering and data teams to improve platform performance and monetization outcomes.
Affle
Jul 20201 yr 3 mosSep 2021

Bengaluru, Karnataka, India

• Worked on mobile advertising and monetization products across performance and brand advertising use cases. • Contributed to ad delivery, optimization, and reporting capabilities across advertiser and publisher workflows. • Collaborated with cross-functional teams to scale ad operations and improve monetization efficiency.
InMobi
Oct 20163 yrs 1 moOct 2019

Bangalore, India; Beijing, China

• Managed supply-side partnerships supporting programmatic and monetization initiatives across global publishers. • Worked closely with product and platform teams to enable SSP and programmatic deal execution. • Supported expansion of supply relationships across multiple geographies.
Wildfire Technology
May 20151 yr 4 mosAug 2016

Mumbai Area, India

• Co-founded an AdTech startup focused on building monetization and platform solutions for digital publishers. • Owned product strategy, roadmap, and early platform development across ads and monetization use cases. • Worked closely with engineering to ship initial platform capabilities and validate product-market fit.

Samriddh’s AI Stack

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Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Technology (B.Tech.), Information Technology

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

20124 yrs2016
Duke University

Product Management in Data Science, Product

Duke University

20222022

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Headline

Product Manager | Ads & Monetization Platforms | Ad Serving, Targeting & Auctions | Privacy-First AdTech

About

- Product Manager with 10+ years of experience building and scaling ads and monetization platforms across global AdTech ecosystems. - Currently owning end-to-end ad serving, targeting, auction, and supply-side capabilities at Samsung Ads, operating under GDPR and privacy constraints. - Experienced in leading ambiguous, platform-level problems across engineering, ML, data, and legal teams to deliver scalable ad infrastructure with measurable revenue and efficiency impact. - Previously built and scaled programmatic, SSP, and monetization platforms in high-scale environments.

Location

Bengaluru

AI stack

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Work experience

Product Manager at Samsung Ads, Aug 2022 - Present · 4 yrs 2 mos, Bengaluru, Karnataka, India, • Own Ads Platform roadmap spanning ad serving, targeting, auctions, and monetization infrastructure across Samsung Ads. • Led migration from third-party ad serving to in-house systems under GDPR and privacy constraints, improving platform control and efficiency. • Built and launched AI-powered contextual targeting capabilities to address signal loss and enable privacy-first monetization. • Partner closely with engineering, ML, data, and legal teams to solve platform-level problems at scale. • Drive supply-side and advertiser-facing capabilities to support programmatic and guaranteed deal workflows.

Product Manager - AdTech and Monetization at Phono Technologies (Phono.Mobi), Oct 2021 - Aug 2022 · 11 mos, Bengaluru, Karnataka, India, • Built and scaled monetization and ad platform capabilities for digital products in a high-growth AdTech environment. • Owned product requirements and roadmap across ad serving, targeting, and reporting workflows. • Partnered with engineering and data teams to improve platform performance and monetization outcomes.

Manager - Supply partnerships at Affle, Jul 2020 - Sep 2021 · 1 yr 3 mos, Bengaluru, Karnataka, India, • Worked on mobile advertising and monetization products across performance and brand advertising use cases. • Contributed to ad delivery, optimization, and reporting capabilities across advertiser and publisher workflows. • Collaborated with cross-functional teams to scale ad operations and improve monetization efficiency.

Senior Associate – Supply Partnerships (promoted from Associate) at InMobi, Oct 2016 - Oct 2019 · 3 yrs 1 mo, Bangalore, India; Beijing, China, • Managed supply-side partnerships supporting programmatic and monetization initiatives across global publishers. • Worked closely with product and platform teams to enable SSP and programmatic deal execution. • Supported expansion of supply relationships across multiple geographies.

Co-founder / Product at Wildfire Technology, May 2015 - Aug 2016 · 1 yr 4 mos, Mumbai Area, India, • Co-founded an AdTech startup focused on building monetization and platform solutions for digital publishers. • Owned product strategy, roadmap, and early platform development across ads and monetization use cases. • Worked closely with engineering to ship initial platform capabilities and validate product-market fit.

Education

Bachelor of Technology (B.Tech.), Information Technology, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Product Management in Data Science, Product, Duke University