Samitha R Babu
Product Leader | Enterprise AI Products | Product Innovation | Agile Evangelizer
Bengaluru
12+ years of work experience
May 20265 mosSep 2026
Bengaluru
Product Leadership | Agritech | EnterpriseAI
Apr 20251 yr 2 mosMay 2026
Bengaluru
● Owned roadmap and $3M+ P&L for a Marketing Mix Modelling platform, led a 30-person cross-functional
team; member of the Product Leadership Team (CXO-2 level).
● Scaled MMM to 300+ users (10x) at a Fortune 200 pharma client, informing $2B in marketing spend decisions;
cut production issues by 67%.
● Launched an agentic insights layer on the MMM platform that answers business questions over model outputs
and campaign data; cut analyst effort ~50% and decision cycles by 20% across 300+ users.
● Supervised the fine-tuning (SFT) of an open-source LLM, boosting task-specific accuracy up to 80% on
domain-specific benchmarks for Scenario Planning.
● Designed its eval program: a golden set of 600 analyst-verified business questions (87% accuracy),
groundedness checks tracing every figure to model outputs, and regression runs on each prompt or model
change; 75% of insights accepted without edits after launch.
● Led 0→1 productization of analytics onto the NucliOS platform, cutting implementation time 30–40% with
reuse across 5 client accounts.
Apr 20223 yApr 2025
Bengaluru
● Drove the revisioning of Agri-Tech and Agri-Intelligence products for customers across the globe by working
towards accelerating the farming digitization, convergence of AI/ML, data science, weather, and remote
sensing to re-imagine a truly futuristic tech-enabled Agri-ecosystem worldwide.
● Owned Cropin Intelligence, a satellite and weather intelligence product delivering crop health, yield
forecasting, and soil insight from individual plot to regional scale across 400+ crops in 100+ countries.
● Drove GTM strategy, pricing, and packaging for Cropin Intelligence, reaching product-market fit and 35%
revenue growth in Q4 2024.
● Conducted multiple on-field trainings with customers and academia like Karnataka Science and Technology
Academy KSTA on the advancements in crop monitoring and pest control.
● Launched sustainability and SDG reporting as a commercial offering for enterprise agri-ecosystems, enabling
customers to evidence compliance against EUDR and related frameworks.
● Built adoption playbooks with Customer Success and Account Management, contributing to 110% NRR.
May 20192 y 11 moApr 2022
Bengaluru, Karnataka, India
● Owned Intelligent Inventory Management within the Noodle Digital Supply Chain suite, applying deep
probabilistic AI to forecast supply-demand imbalances and recommend prioritized mitigations.
● Delivered 20% reduction in lost sales, 30% lower expedited freight costs, and 15–25% lower inventory holding
costs across 5 enterprise deployments.
● Led development with data science, engineering, and design; established a SOC 2-compliant release process
that cut release effort by 70%.
● Led product go-live across EMEA & APAC, driving user onboarding through training, hypercare, and support.
● Defined PRDs and user stories for releases, collaborating with Data Science to build automated model
feedback loops to improve UX. Led ERP integrations to enable seamless adoption and scale.
Oct 20171 yr 7 mosApr 2019
- Lead conceptual designing and creation of automation processes as part of the Risk Analytics team with focus on the Internal Capital Adequacy Model (ICAM) primarily built on MATLAB for multiple standard reporting processes, like Swiss Solvency Test which leverages appropriate risk reports for local regulatory risk reporting.
- Designed and developed the “Risk Capital Modelling” approach for Swiss Re in Asia to ensure that all internal and external requirements are being met as part of the group risk model framework and its processes which involves creating precise technical concepts and proposals to customize/fine tune existing ICAM modules.
- Analyze exposure data, test/refine risk factor calibrations, derive projection factors, perform stress/scenario testing and develop pragmatic but feasible proxies where necessary.
Jul 20143 y 3 moOct 2017
Bengaluru
● Owned Mu Sigma's Innovation Lab as Product Innovation Lead: PM work for proprietary analytics products
including demos, research, adoption, training, and documentation across 50 client engagements.
● Led design sprints and visualization workshops with clients and engagement teams to shape apps before build.
● Architected dynamic web-based interfaces for IoT use cases like edge device telemetry, human motion
analytics, and facial recognition.
● Delivered customized BI reporting for key client engagements and innovation lab prototypes.
Samitha’s AI Stack
Education
Bachelor of Engineering (BE), Computer Science
Nitte Meenakshi Institute of Technology, BANGALORE
20104 yrs2014
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