Headline

Building Tattletale.co.in | Positive Workplace Culture Advocate | Brand & Marketing Strategy Consultant | Fractional CMO | Trainer

About

Over 20 years in brand and marketing, I've experienced the profession from the ground up. From hands-on execution to leading national campaigns, managing large budgets and teams, and working across industries and markets in India. Brand and marketing aren't isolated functions. They're powerful drivers of business growth and profitability. And one thing I've learnt along the way is that solving business challenges isn't always about spending more, but thinking smarter. Today, as an independent consultant, trainer and coach, I help businesses simplify complex challenges and find practical solutions suited to their needs, stage of growth, scale and budget. I also bring real-world industry perspectives into classrooms and mentor young professionals navigating their careers. I'm equally interested in what makes organizations better places to work. That led me to build Tattletale (tattletale.co.in), an independent platform that gives employees, former employees, vendors and business partners a voice in shaping more transparent workplace cultures. Whether it's business strategy, brand building, marketing, mentoring or entrepreneurship, my approach is simple. Understand the problem. Cut through the complexity. Find what works. Because the best solution isn't necessarily the biggest or most expensive one. It's the one that makes sense for the business.

Location

Pune City

AI stack

claude code

gemini

openai

Work experience

Founder at tattletale.co.in, Oct 2026 - Present · 1 mo, Pune District, Maharashtra, India, Building tattletale.co.in to help turn employee and partner whispers into a megaphone, fostering more transparent and honest workplace cultures, one feedback thread at a time.

Brand & Marketing Strategy Consultant & Trainer at Self-Employed, Jul 2026 - Present · 4 mos, Maharashtra, India

Head of Marketing Operations at Jawa | Yezdi | BSA Motorcycles, Jan 2025 - Jul 2026 · 1 yr 7 mos, Pune District, Maharashtra, India

Vice President - Brand & Communication (Products) at Vodafone Idea Limited, Mar 2023 - Jan 2025 · 1 yr 11 mos, Mumbai, Maharashtra, India

National Brand Lead - Postpaid and Partnerships at Vodafone Idea Limited, Jan 2022 - Mar 2023 · 1 yr 3 mos, Mumbai, Maharashtra, India,  Conceptualizing and managing communication and brand for Postpaid and Partnerships for Pan India  Building 360 degree national campaigns to drive awareness and usage of portfolio products  Manage social media presence to drive engagement for postpaid and partnership portfolio and to maintain positive social sentiment  Building creative strategy for enhancing top of the funnel for App downloads and customer reengagement  Drive communication at company owned and franchisee stores to increase postpaid and app penetration  Working closely with clusters and regional brand leads to help them drive postpaid and partnership products.  Leading Creative supervision, management and execution for postpaid and partnership Pan India  Guide and laison market research teams to conduct research for consumer understanding for new product launches  Work closely with media team and agencies for formulation of media plan and influencer marketing

Brand Head - Mumbai, Maharashtra and Goa at Vodafone Idea Limited, Dec 2016 - Apr 2022 · 5 yrs 5 mos, Mumbai Metropolitan Region,  Custodian for the brand and ensuring strict adherence to brand guidelines for all communication released  Creating quarterly plans for the region /cluster keeping in mind the business and brand priorities  Allocation, management and review of budgets basis marketing calendar  Finding consumer insights and developing appropriate communication and campaigns  Facilitating communication related requirements of all internal departments  Finding innovative ways to keep up the brand relevance and top of mind  Media planning for all campaigns  PR and crisis management

Client Services Director at Ogilvy, Aug 2013 - Nov 2016 · 3 yrs 4 mos, Gurugram, Haryana, India,  Partnering with planning team and client to work on Brand's strategy.  Leading 360 projects including all TVC creation and media releases.  Managing the brand by ensuring all communication and creative are consistent with the brand guidelines.  Taking and understanding client brief and expectations and creating a complete plan basis the same.  Leading a team of account executives, creative and studio resources to ensure all timelines are met.  Managing the revenue by keeping a monthly track of the target and taking measures wherever necessary to improve the same.

Education

BA Hons., English Literature, Delhi University

PGDBA, Marketing, Symbiosis Centre for Distance Learning