---
title: "Samin Hussain ↗️ - Growth Marketing Manager in Bangalore Urban | Tal"
description: "Meet Samin Hussain ↗️, Growth Marketing Manager @ Credit Dharma | AI-Driven Performance Marketing & Paid Media (Meta, Google) | Scaling SaaS, Fintech & D2C Growth | Ex-Juspay based in Bangalore Urban. AI stack includes claude code, claude, and elevenlabs."
image: "https://tal.club/meet/samin-hussain/share-image"
---

# Samin Hussain ↗️ on Tal

## Headline

Growth Marketing Manager @ Credit Dharma \| AI\-Driven Performance Marketing & Paid Media \(Meta, Google\) \| Scaling SaaS, Fintech & D2C Growth \| Ex\-Juspay

## About

As a growth marketer passionate about driving business success, I specialize in developing and implementing data\-driven marketing strategies to solve complex business problems and drive growth\. I have a track record of success in various industries, including EdTech, MedTech, D2C eCommerce, Restaurant Marketing, and a little bit of Web 3 too, and now I'm exploring the FinTech world\. I pride myself on navigating the ever\-changing marketing landscape and delivering results for my clients and organizations\. Whether through email marketing, ad copies/ scripts, social media, content marketing, or paid advertising, I gained the skills and expertise to help different sizes and types of businesses reach new heights\. With professional experience in Copywriting & Growth Marketing, I bring creative and fresh ideas to the table\. I always focus on thinking outside the box to make the campaign stand out\! Through my writing, I believe in sharing and communicating the true essence & vision of the brand\. I love writing and getting exceptional results which helps me bring extra value to the table\. I am super vulnerable as a professional; I involve myself completely in every project I'm offered, intending to provide unmatched value and outstanding results to my clients and the organizations I work alongside\.

## Location

Bangalore Urban

## AI stack

claude code

claude

elevenlabs

notion

openai

HeyGen

## Work experience

Growth Marketing Manager at Credit Dharma, Nov 2024 \- Present · 2 yrs, Bengaluru, Run end\-to\-end Meta Ads campaigns for the home loan vertical \- targeting, budgeting, and creative testing \- driving qualified \(loan\-approved\) leads up 8\.4x and total leads up 3\.3x in 8 months while cutting CPL \~19%\. Manage multi\-platform paid media \(Google, Meta, 99acres\) for a real estate vertical, running A/B tests on creatives and audiences that grew qualified leads 1\.9x and site visits 2\.2x in 4 months\. Built and maintain weekly/monthly performance dashboards across Zoho CRM and ad platforms, tracking CTR, CPL, and funnel drop\-off to guide budget reallocation and improve ROI 15%\. Use generative AI tools \(e\.g\. ChatGPT, Claude\) daily to speed up ad creative and copy testing, and to automate performance dashboards and reporting \- cutting manual reporting time and surfacing insights faster\.

Growth Marketing Lead at Recozilla, Aug 2023 \- Oct 2024 · 1 yr 3 mos, Remote, Owned performance marketing for Recozilla end\-to\-end, scaling the app from launch to 7K\+ downloads through performance ads and micro\-creator collaborations\. Monitored daily campaign performance across platforms, flagging anomalies and reallocating spend toward the highest\-converting channels\. Ran A/B tests on creatives, audiences, and retention flows \(WebEngage\), lifting key funnel conversion to 1\.5\-2%\. Used AI tools to speed up ad creative and copy variations for testing, and to draft first\-pass performance summaries from daily campaign data\.

Growth Marketing at JUSPAY, Oct 2022 \- Jul 2023 · 10 mos, On\-site, Managed Google Ads campaigns end\-to\-end \(targeting, budgeting, QA\), reducing CPI 15% and restructuring event tracking to drive a 3x increase in repeat users\. Built social and content campaigns for a one\-click checkout product, increasing signups 20% and reducing uninstalls 15%\. Partnered with the Analytics team on audience segmentation and reporting dashboards, increasing DAU 6% and improving message relevance\. Led social strategy and content cadence testing, growing engagement 153% in 2 months\. Adopted early AI tools \(ChatGPT\) as they became available in 2023 to speed up content ideation and support campaign reporting\.

Marketing & Content Associate at GrowthSchool, Sep 2021 \- Nov 2022 · 1 yr 3 mos, Bengaluru, Karnataka, India, I joined Growthschool when I decided, "I won't work with an early\-age startup again\." considering the instability in my last job\. It all began with a random conversation with Vaibhav that led me to this opportunity\. I joined as a Marketing & Content Associate\. Things were scaling up fast\. I started by doing everything that came my way, as happens in a fast\-scaling startup\. From working on long and late\-night calls right from my second day at work to celebrating GS being LinkedIn's top 25 startups just before growing apart\. It has indeed been a Crazy Ride & here's everything I could contribute to GS's growth: ➡️Built & implemented growth strategies to improve conversion rate to 8x\. ➡️Delivered data\-driven copies for performance marketing campaigns by aiming at problem\-solving\. ➡️Planned end\-to\-end marketing, content & growth strategies for various programs\. ➡️Planned & executed data\-driven Scripts for Video Ads, which led to the growth of 200% conversions\. ➡️Took new initiatives for brand building & revenue generation\. ➡️Created wireframes and optimized Landing pages & copies for better conversions for various programs to enhance user experience & resulting in 150% more conversions\. This period helped me learn and grow both individually and professionally\. But, I completed around three years while working for EdTechs; I wanted to do something more challenging and shift towards a Growth Marketing role, so I chose my next adventure at Juspay\.

Freelance Growth Marketer at Self Employed, Nov 2018 \- Oct 2022 · 4 yrs, Pune Area, India, After I left my first job as a Digital Marketing Manager, I began my Freelance Career\. I started working with small businesses, including Dental Clinics, Travel Agencies, Boutiques, Travel Agencies, EdTechs, D2C brands, etc\. I managed their E\-Mail Marketing, Branding, Generating Sales through Social Media Marketing, Generate High\-Quality Leads, etc\. As the client base grew, I built a team of 5\-6 freelancers and a few interns\. As a performance marketer, I helped them generate leads, build brand presence, create campaigns, etc\. I wrote several copies, including; Sales Copy, Ad Copy, Social Media Ads, Blog Posts, LinkedIn Posts, Short Stories, Website Content, Product Descriptions, E\-Mail Content Copies, etc\. I worked with several clients alongside my full\-time jobs till Oct 2022\.

## Education

Bachlor of Business Administration, Business, Management, Marketing, and Related Support Services, Sadhu Vaswani Mission's St\. Mira College for Girls Arts & Commerce, Koregaon Park, Pune 1

HSC, Biology, Abeda Inamdar Junior College for Girls,Azam Campus

[View the original profile](https://tal.club/meet/samin-hussain)

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