Headline

Growth Marketing Manager @ Credit Dharma | AI-Driven Performance Marketing & Paid Media (Meta, Google) | Scaling SaaS, Fintech & D2C Growth | Ex-Juspay

About

As a growth marketer passionate about driving business success, I specialize in developing and implementing data-driven marketing strategies to solve complex business problems and drive growth. I have a track record of success in various industries, including EdTech, MedTech, D2C eCommerce, Restaurant Marketing, and a little bit of Web 3 too, and now I'm exploring the FinTech world. I pride myself on navigating the ever-changing marketing landscape and delivering results for my clients and organizations. Whether through email marketing, ad copies/ scripts, social media, content marketing, or paid advertising, I gained the skills and expertise to help different sizes and types of businesses reach new heights. With professional experience in Copywriting & Growth Marketing, I bring creative and fresh ideas to the table. I always focus on thinking outside the box to make the campaign stand out! Through my writing, I believe in sharing and communicating the true essence & vision of the brand. I love writing and getting exceptional results which helps me bring extra value to the table. I am super vulnerable as a professional; I involve myself completely in every project I'm offered, intending to provide unmatched value and outstanding results to my clients and the organizations I work alongside.

Location

Bangalore Urban

AI stack

claude code

claude

elevenlabs

notion

openai

HeyGen

Work experience

Growth Marketing Manager at Credit Dharma, Nov 2024 - Present · 2 yrs, Bengaluru, Run end-to-end Meta Ads campaigns for the home loan vertical - targeting, budgeting, and creative testing - driving qualified (loan-approved) leads up 8.4x and total leads up 3.3x in 8 months while cutting CPL ~19%. Manage multi-platform paid media (Google, Meta, 99acres) for a real estate vertical, running A/B tests on creatives and audiences that grew qualified leads 1.9x and site visits 2.2x in 4 months. Built and maintain weekly/monthly performance dashboards across Zoho CRM and ad platforms, tracking CTR, CPL, and funnel drop-off to guide budget reallocation and improve ROI 15%. Use generative AI tools (e.g. ChatGPT, Claude) daily to speed up ad creative and copy testing, and to automate performance dashboards and reporting - cutting manual reporting time and surfacing insights faster.

Growth Marketing Lead at Recozilla, Aug 2023 - Oct 2024 · 1 yr 3 mos, Remote, Owned performance marketing for Recozilla end-to-end, scaling the app from launch to 7K+ downloads through performance ads and micro-creator collaborations. Monitored daily campaign performance across platforms, flagging anomalies and reallocating spend toward the highest-converting channels. Ran A/B tests on creatives, audiences, and retention flows (WebEngage), lifting key funnel conversion to 1.5-2%. Used AI tools to speed up ad creative and copy variations for testing, and to draft first-pass performance summaries from daily campaign data.

Growth Marketing at JUSPAY, Oct 2022 - Jul 2023 · 10 mos, On-site, Managed Google Ads campaigns end-to-end (targeting, budgeting, QA), reducing CPI 15% and restructuring event tracking to drive a 3x increase in repeat users. Built social and content campaigns for a one-click checkout product, increasing signups 20% and reducing uninstalls 15%. Partnered with the Analytics team on audience segmentation and reporting dashboards, increasing DAU 6% and improving message relevance. Led social strategy and content cadence testing, growing engagement 153% in 2 months. Adopted early AI tools (ChatGPT) as they became available in 2023 to speed up content ideation and support campaign reporting.

Marketing & Content Associate at GrowthSchool, Sep 2021 - Nov 2022 · 1 yr 3 mos, Bengaluru, Karnataka, India, I joined Growthschool when I decided, "I won't work with an early-age startup again." considering the instability in my last job. It all began with a random conversation with Vaibhav that led me to this opportunity. I joined as a Marketing & Content Associate. Things were scaling up fast. I started by doing everything that came my way, as happens in a fast-scaling startup. From working on long and late-night calls right from my second day at work to celebrating GS being LinkedIn's top 25 startups just before growing apart. It has indeed been a Crazy Ride & here's everything I could contribute to GS's growth: ➡️Built & implemented growth strategies to improve conversion rate to 8x. ➡️Delivered data-driven copies for performance marketing campaigns by aiming at problem-solving. ➡️Planned end-to-end marketing, content & growth strategies for various programs. ➡️Planned & executed data-driven Scripts for Video Ads, which led to the growth of 200% conversions. ➡️Took new initiatives for brand building & revenue generation. ➡️Created wireframes and optimized Landing pages & copies for better conversions for various programs to enhance user experience & resulting in 150% more conversions. This period helped me learn and grow both individually and professionally. But, I completed around three years while working for EdTechs; I wanted to do something more challenging and shift towards a Growth Marketing role, so I chose my next adventure at Juspay.

Freelance Growth Marketer at Self Employed, Nov 2018 - Oct 2022 · 4 yrs, Pune Area, India, After I left my first job as a Digital Marketing Manager, I began my Freelance Career. I started working with small businesses, including Dental Clinics, Travel Agencies, Boutiques, Travel Agencies, EdTechs, D2C brands, etc. I managed their E-Mail Marketing, Branding, Generating Sales through Social Media Marketing, Generate High-Quality Leads, etc. As the client base grew, I built a team of 5-6 freelancers and a few interns. As a performance marketer, I helped them generate leads, build brand presence, create campaigns, etc. I wrote several copies, including; Sales Copy, Ad Copy, Social Media Ads, Blog Posts, LinkedIn Posts, Short Stories, Website Content, Product Descriptions, E-Mail Content Copies, etc. I worked with several clients alongside my full-time jobs till Oct 2022.

Education

Bachlor of Business Administration, Business, Management, Marketing, and Related Support Services, Sadhu Vaswani Mission's St. Mira College for Girls Arts & Commerce, Koregaon Park, Pune 1

HSC, Biology, Abeda Inamdar Junior College for Girls,Azam Campus