---
title: "Sameer Piyush - Growth Marketing Manager in Bengaluru | Tal"
description: "Meet Sameer Piyush, Marketing Storyteller. based in Bengaluru. AI stack includes claude, cursor, and deepseek."
image: "https://tal.club/meet/sameer-piyush/share-image"
---

# Sameer Piyush on Tal

## Headline

Marketing Storyteller\.

## About

Product Marketing Manager \| Growth & Retention Strategist \| Data\-Driven Marketer I am a Product Marketing Manager with experience driving user engagement, retention, and revenue growth across gaming, devotional apps, and EdTech\. I specialize in multi\-channel campaigns, loyalty programs, and influencer marketing, turning insights into actionable strategies that deliver measurable results\. At Play Games 24x7, I’ve optimized push notifications, launched loyalty programs, and executed high\-impact campaigns generating millions in revenue\. Previously, I’ve scaled influencer campaigns and digital growth initiatives, achieving significant increases in app installs, DAU, and ROI\. Core Skills: Product Marketing • Growth Marketing • Retention & Lifecycle Strategies • Influencer Marketing • Campaign Analytics • Marketing Automation • Data\-Driven Decision Making I thrive on combining creativity with data to drive meaningful business outcomes and impactful user experiences\.

## Location

Bengaluru

## AI stack

claude

cursor

deepseek

elevenlabs

grok

kiro

## Work experience

Growth Marketing Manager at Stealth Startup, Jan 2026 \- Present · 10 mos, Bengaluru, Karnataka, India, \- Building the marketing function from minus one to zero — no playbook, no existing channels, no baseline\. Setting up the systems, then scaling them\. \- Own the full go\-to\-market for a D2C consumer app: positioning, channel strategy, budget allocation, and revenue accountability\. \- Run performance marketing end to end — Meta and other paid channels, creative testing, audience segmentation, and optimizing toward CAC and ROAS rather than vanity metrics\. \- Build the influencer engine: creator sourcing, negotiation, briefing, and measuring what actually converts vs\. what just gets views\. \- Handle organic social — content strategy, community, and building a brand voice people recognize\. \- Drive SEO and organic acquisition as a compounding, low\-CAC channel alongside paid\. \- Operate as a generalist by necessity: if it moves the needle on installs, activation, or revenue, it's my job\.

Assistant Product Marketing Manager at CoinDCX, Oct 2025 \- Dec 2025 · 3 mos, Bengaluru, Karnataka, India

Product Marketing Associate at Games24x7, Sep 2024 \- Sep 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, Niche: Gaming Industry • User Retention & Monetization • Lifecycle Marketing • Loyalty Programs \- Managed Push Notification Channel for 100\+ monthly campaigns, boosting CTRs from 2\.1% → 6\.25% through data\-driven personalization and user segmentation\. \- Executed multi\-channel engagement campaigns \(SMS, Email, RCS, IVR\) using Gupshup & Airtel platforms, improving open rates by 33%\. \- Launched and scaled RummyCircle Insider Loyalty Program for top\-tier players, driving 5\.8% ARPU and 6% engagement growth\. \- Delivered ₹18 Cr in incremental revenue during IPL through targeted cross\-monetization and reactivation campaigns\. \- Increased gameplay and ARPU by 15% through cohort\-based streak challenges and user behavior analytics\. \- Enhanced campaign performance by 20% through segmentation, channel optimization, and frequency capping\. \- Improved Customer Support TAT to 24 hours, strengthening user trust during key campaigns\. \- Leveraged Tableau, SQL, and Databricks dashboards for campaign monitoring, spend tracking, and real\-time optimization\. Skills: Growth Marketing, Retention Strategy, CRM Campaigns, Data Analytics, Lifecycle Marketing, Marketing Automation, Personalization, A/B Testing, Tableau, SQL, Databricks, Clevertap, MoEngage

Founding Team \- Growth at AppsForBharat, Apr 2023 \- Aug 2024 · 1 yr 5 mos, On\-site, Niche: Devotional & Spiritual Apps • Influencer Marketing • Digital Growth • Brand Partnerships \- Designed and managed influencer marketing campaigns on YouTube and Instagram, driving 20% increase in installs, 30% DAU growth, and 35% ROI within one month\. \- Expanded brand visibility by 70% through strategic influencer collaborations and niche content partnerships\. \- Built and managed long\-term relationships with creators, ensuring smooth campaign execution and cost optimization\. \- Tracked campaign performance \(CPA, CPV, Retention, Conversion\) to deliver actionable insights and data\-backed reporting\. \- Collaborated with product and design teams to align web content and creatives with brand goals, improving CTR and ROAS\. Skills: Influencer Marketing, Social Media Strategy, Brand Partnerships, Campaign Analytics, ROI Optimization, Content Strategy, YouTube & Instagram Marketing, CPA/CPV Optimization, Stakeholder Management

Influencer Marketing Associate at AppsForBharat, Jun 2022 \- Apr 2023 · 11 mos, Bengaluru, Karnataka, India

Influencer Marketing executive at SpeakX\.ai, Jan 2022 \- May 2022 · 5 mos, Gurugram, Haryana, India, Niche: EdTech • YouTube Growth • Influencer Outreach & Performance Marketing \- Executed end\-to\-end influencer campaigns across YouTube & Shorts, resulting in a 44% surge in app installs\. \- Reduced CPI by 56% by optimizing influencer selection, negotiations, and onboarding processes\. \- Built a scalable influencer outreach framework, lowering acquisition costs while maintaining engagement quality\. \- Conducted A/B testing and performance tracking to refine content strategy and campaign efficiency\. Skills: Influencer Marketing, Campaign Management, Performance Marketing, Data Analysis, A/B Testing, EdTech Marketing, Cost Optimization, Negotiation

## Education

St\. Francis’ College, Lucknow, India

[View the original profile](https://tal.club/meet/sameer-piyush)

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