Headline

Marketing Storyteller.

About

Product Marketing Manager | Growth & Retention Strategist | Data-Driven Marketer I am a Product Marketing Manager with experience driving user engagement, retention, and revenue growth across gaming, devotional apps, and EdTech. I specialize in multi-channel campaigns, loyalty programs, and influencer marketing, turning insights into actionable strategies that deliver measurable results. At Play Games 24x7, I’ve optimized push notifications, launched loyalty programs, and executed high-impact campaigns generating millions in revenue. Previously, I’ve scaled influencer campaigns and digital growth initiatives, achieving significant increases in app installs, DAU, and ROI. Core Skills: Product Marketing • Growth Marketing • Retention & Lifecycle Strategies • Influencer Marketing • Campaign Analytics • Marketing Automation • Data-Driven Decision Making I thrive on combining creativity with data to drive meaningful business outcomes and impactful user experiences.

Location

Bengaluru

AI stack

claude

cursor

deepseek

elevenlabs

grok

kiro

Work experience

Growth Marketing Manager at Stealth Startup, Jan 2026 - Present · 10 mos, Bengaluru, Karnataka, India, - Building the marketing function from minus one to zero — no playbook, no existing channels, no baseline. Setting up the systems, then scaling them. - Own the full go-to-market for a D2C consumer app: positioning, channel strategy, budget allocation, and revenue accountability. - Run performance marketing end to end — Meta and other paid channels, creative testing, audience segmentation, and optimizing toward CAC and ROAS rather than vanity metrics. - Build the influencer engine: creator sourcing, negotiation, briefing, and measuring what actually converts vs. what just gets views. - Handle organic social — content strategy, community, and building a brand voice people recognize. - Drive SEO and organic acquisition as a compounding, low-CAC channel alongside paid. - Operate as a generalist by necessity: if it moves the needle on installs, activation, or revenue, it's my job.

Assistant Product Marketing Manager at CoinDCX, Oct 2025 - Dec 2025 · 3 mos, Bengaluru, Karnataka, India

Product Marketing Associate at Games24x7, Sep 2024 - Sep 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, Niche: Gaming Industry • User Retention & Monetization • Lifecycle Marketing • Loyalty Programs - Managed Push Notification Channel for 100+ monthly campaigns, boosting CTRs from 2.1% → 6.25% through data-driven personalization and user segmentation. - Executed multi-channel engagement campaigns (SMS, Email, RCS, IVR) using Gupshup & Airtel platforms, improving open rates by 33%. - Launched and scaled RummyCircle Insider Loyalty Program for top-tier players, driving 5.8% ARPU and 6% engagement growth. - Delivered ₹18 Cr in incremental revenue during IPL through targeted cross-monetization and reactivation campaigns. - Increased gameplay and ARPU by 15% through cohort-based streak challenges and user behavior analytics. - Enhanced campaign performance by 20% through segmentation, channel optimization, and frequency capping. - Improved Customer Support TAT to 24 hours, strengthening user trust during key campaigns. - Leveraged Tableau, SQL, and Databricks dashboards for campaign monitoring, spend tracking, and real-time optimization. Skills: Growth Marketing, Retention Strategy, CRM Campaigns, Data Analytics, Lifecycle Marketing, Marketing Automation, Personalization, A/B Testing, Tableau, SQL, Databricks, Clevertap, MoEngage

Founding Team - Growth at AppsForBharat, Apr 2023 - Aug 2024 · 1 yr 5 mos, On-site, Niche: Devotional & Spiritual Apps • Influencer Marketing • Digital Growth • Brand Partnerships - Designed and managed influencer marketing campaigns on YouTube and Instagram, driving 20% increase in installs, 30% DAU growth, and 35% ROI within one month. - Expanded brand visibility by 70% through strategic influencer collaborations and niche content partnerships. - Built and managed long-term relationships with creators, ensuring smooth campaign execution and cost optimization. - Tracked campaign performance (CPA, CPV, Retention, Conversion) to deliver actionable insights and data-backed reporting. - Collaborated with product and design teams to align web content and creatives with brand goals, improving CTR and ROAS. Skills: Influencer Marketing, Social Media Strategy, Brand Partnerships, Campaign Analytics, ROI Optimization, Content Strategy, YouTube & Instagram Marketing, CPA/CPV Optimization, Stakeholder Management

Influencer Marketing Associate at AppsForBharat, Jun 2022 - Apr 2023 · 11 mos, Bengaluru, Karnataka, India

Influencer Marketing executive at SpeakX.ai, Jan 2022 - May 2022 · 5 mos, Gurugram, Haryana, India, Niche: EdTech • YouTube Growth • Influencer Outreach & Performance Marketing - Executed end-to-end influencer campaigns across YouTube & Shorts, resulting in a 44% surge in app installs. - Reduced CPI by 56% by optimizing influencer selection, negotiations, and onboarding processes. - Built a scalable influencer outreach framework, lowering acquisition costs while maintaining engagement quality. - Conducted A/B testing and performance tracking to refine content strategy and campaign efficiency. Skills: Influencer Marketing, Campaign Management, Performance Marketing, Data Analysis, A/B Testing, EdTech Marketing, Cost Optimization, Negotiation

Education

St. Francis’ College, Lucknow, India